Trades & Technology

• NEW - Completely updated—Reflects the rapid and extensive changes—technological and economic that have occurred and are occurring in the industry—i.e., practices, equipment, and prices.

  • Gives users the insight and perspective necessary to keep pace with the changing industry.

• NEW - Broader look at worldwide floral production and its wholesale and retail value by country—Tracks the evolution of worldwide floral production and marketing toward a single global system, and explores more completely the job opportunities in the greenhouse field.

  • Equips users with information that will allow them to make the best business decisions for the current industry climate and guides them to better career decisions within the greenhouse industry.

• NEW - Innovations in passively cooled greenhouse designs covered—Focuses on retractable roofs, hinged roofs, as well as expanded area roof ventilators and updated pricing.

  • Walks users through new technologies' systems and their economic and crop productivity benefits for specific users.

• NEW - Passive cooling of greenhouses—Explores its new effective design features and fog cooling.

  • Surveys the evolutionary development of controls in greenhouses—beginning with manual controls and progressing through thermostats, step controllers, dedicated microprocessors, and computers—and previews the next generation of controls.

• NEW - Environmental control systems expanded—Examines potentials of the model-based computer control system.

  • Discusses the price, capabilities, and limitations of each environmental control system and gives examples to show the situations in which each are most properly used.

• NEW - Update on impending phase-out of methyl bromide fumigation—Assessment of iodomethane as a replacement.

  • Offers users a heads-up on changes coming in root substrate pasteurization.

• NEW - Revised and expanded coverage of watering.

  • Offers a comprehensive section on water quality taking students step-by-step through a water analysis, explaining the problems, their correction, and their prevention.

  • Describes the reverse osmosis water purification system and prices it.

  • Explains the vapor pressure deficit (VPD) program for controlling crop watering and propagation mist system.

• NEW - Most comprehensive, authoritative, up-to-date coverage of greenhouse fertilization—Covered in a chapter that could stand as a book by itself.

  • Walks students step-by-step through the decision-making processes of designing a fertilization program for any given crop, setting up and monitoring a liquid fertilizer injection system for its delivery, monitoring the nutrient status of the crop and corrective treatments to cure nutrient disorders.

  • Includes a case study to illustrate integration of data from water analysis, visual diagnosis, substrate testing, and foliar analysis for the purposes of assessing nutritional disorders and developing corrective procedures.

• NEW - Colored insert of pictures depicting 16 nutrient disorders of greenhouse crops—Multiple pictures of each disorder portray its developmental sequence.

  • Enables users to diagnose nutritional disorders through their symptoms.

• NEW - Table listing specific chemical regulators registered for each crop and rates of use updated.

  • Provides the latest information based on product registrations.

  • Updates the cost of using these growth regulators.

  • Covers the new growth regulator Fascination used for prolonging post production life and reducing lower leaf yellow of lilies.

• NEW - Coverage of several aspects of insect and disease control.

  • Presents the latest insight into mechanisms of pesticide resistance in insects and pathogens and offers guidelines for avoidance.

  • Updates the federal Worker Protection Standard that is binding for all greenhouse firms, i.e., who is covered and what is required for the firm owners and each level of employee.

  • Updates insect recommendation tables for greenhouse floral and vegetable crops.

• NEW - Coverage of the new product EthylBloc—Extensive explanation of its mode of action and methodology of use for extending post production life of cut and potted plants.

  • Enables users to assure improved quality of their produce through the market channel and longer consumer satisfaction.

• NEW - Major rewrite of the marketing chapter—Includes eco-labeling, product branding, trends in market consolidation and in product consolidation, new innovations in floral transport.

  • Equips users with the latest strategies for marketing of their floral products.

• Exceptionally clear writing style without sacrificing depth or rigor that makes the full range of concepts—Accessible to all students, whether or not they have a previous background in the sciences.

  • Gives optional background information for each topic.

• Exceptionally practical and thorough approach—Covers each topic and task from basics to step-by-step specifics through completion.

  • Provides users with the information and details they need to be successful, making them took an important and valuable as-the-job reference.

• Complete cyclical coverage of greenhouse operations and management.

  • Follows the natural sequence of questions and concerns facing someone involved in the industry, i.e., status, trends, and future of the industry; the physical facilities; the operations; business and marketing.

• Business perspective throughout—Includes current and future trends, business management and marketing, and pricing, to the business aspects of choosing and using standard and alternative technologies.

  • Makes the book a valuable resource for growers, providing all the need-to-know basics of operating a greenhouse in the ever-increasingly competitive marketplace.

• Step-by-step procedures and example problems—Develops the specifications of a greenhouse heating system, a summer cooling system, and a winter cooling system.

  • Provides users with models and "how to" information that will be useful in an on the job setting.

• Sample problems for designing fertilizer solutions.

• Pictorial guides to insect identification and to nutrient disorders.

  • Provides visual references to help users with identification of common problems.

• Completely updated—Reflects the rapid and extensive changes—technological and economic that have occurred and are occurring in the industry—i.e., practices, equipment, and prices.

  • Gives users the insight and perspective necessary to keep pace with the changing industry.

• Broader look at worldwide floral production and its wholesale and retail value by country—Tracks the evolution of worldwide floral production and marketing toward a single global system, and explores more completely the job opportunities in the greenhouse field.

  • Equips users with information that will allow them to make the best business decisions for the current industry climate and guides them to better career decisions within the greenhouse industry.

• Innovations in passively cooled greenhouse designs covered—Focuses on retractable roofs, hinged roofs, as well as expanded area roof ventilators and updated pricing.

  • Walks users through new technologies' systems and their economic and crop productivity benefits for specific users.

• Passive cooling of greenhouses—Explores its new effective design features and fog cooling.

  • Surveys the evolutionary development of controls in greenhouses—beginning with manual controls and progressing through thermostats, step controllers, dedicated microprocessors, and computers—and previews the next generation of controls.

• Environmental control systems expanded—Examines potentials of the model-based computer control system.

  • Discusses the price, capabilities, and limitations of each environmental control system and gives examples to show the situations in which each are most properly used.

• Update on impending phase-out of methyl bromide fumigation—Assessment of iodomethane as a replacement.

  • Offers users a heads-up on changes coming in root substrate pasteurization.

• Revised and expanded coverage of watering.

  • Offers a comprehensive section on water quality taking students step-by-step through a water analysis, explaining the problems, their correction, and their prevention.

  • Describes the reverse osmosis water purification system and prices it.

  • Explains the vapor pressure deficit (VPD) program for controlling crop watering and propagation mist system.

• Most comprehensive, authoritative, up-to-date coverage of greenhouse fertilization—Covered in a chapter that could stand as a book by itself.

  • Walks students step-by-step through the decision-making processes of designing a fertilization program for any given crop, setting up and monitoring a liquid fertilizer injection system for its delivery, monitoring the nutrient status of the crop and corrective treatments to cure nutrient disorders.

  • Includes a case study to illustrate integration of data from water analysis, visual diagnosis, substrate testing, and foliar analysis for the purposes of assessing nutritional disorders and developing corrective procedures.

• Colored insert of pictures depicting 16 nutrient disorders of greenhouse crops—Multiple pictures of each disorder portray its developmental sequence.

  • Enables users to diagnose nutritional disorders through their symptoms.

• Table listing specific chemical regulators registered for each crop and rates of use updated.

  • Provides the latest information based on product registrations.

  • Updates the cost of using these growth regulators.

  • Covers the new growth regulator Fascination used for prolonging post production life and reducing lower leaf yellow of lilies.

• Coverage of several aspects of insect and disease control.

  • Presents the latest insight into mechanisms of pesticide resistance in insects and pathogens and offers guidelines for avoidance.

  • Updates the federal Worker Protection Standard that is binding for all greenhouse firms, i.e., who is covered and what is required for the firm owners and each level of employee.

  • Updates insect recommendation tables for greenhouse floral and vegetable crops.

• Coverage of the new product EthylBloc—Extensive explanation of its mode of action and methodology of use for extending post production life of cut and potted plants.

  • Enables users to assure improved quality of their produce through the market channel and longer consumer satisfaction.

• Major rewrite of the marketing chapter—Includes eco-labeling, product branding, trends in market consolidation and in product consolidation, new innovations in floral transport.

  • Equips users with the latest strategies for marketing of their floral products.

 1. Floriculture — A Global Industry.


 2. Greenhouse Construction.


 3. Greenhouse Heating.


 4. Greenhouse Cooling.


 5. Environmental Control Systems.


 6. Root Substrate.


 7. Root Substrate Pasteurization.


 8. Watering.


 9. Fertilization.


10. Alternative Cropping Systems.


11. Carbon Dioxide Fertilization.


12. Light and Temperature.


13. Chemical Growth Regulation.


14. Insect Control.


15. Disease Control.


16. Postproduction Quality.


17. Marketing.


18. Business Management.


Glossary.


Index.

Nursery Management  (Agriculture)

Revised, expanded, and updated, Greenhouse Operation and Management continues to he the most thorough and inclusive greenhouse management text on the market. A wealth of new graphs and charts clearly illustrate new sections on floriculture as well as the expanded sections on production and marketing opportunities in the greenhouse industry. Featuring the same in-depth coverage that has made previous editions of Greenhouse Operation and Management noteworthy, this remarkable text maintains its unique blend of modern industry trends and pragmatic business perspectives.

New to this edition:

• Substantially revised sections on floriculture production and marketing
• A reference of careers in the greenhouse industry
• Numerous original photographs as well as completely new graphs and charts
• An updated chapter on "Marketing" reflecting current market developments
• Expanded information on the social and environmental movements within the floriculture trade

Pearson Higher Education offers special pricing when you choose to package your text with other student resources. If you're interested in creating a cost-saving package for your students contact your Pearson Higher Education representative.