Business

For undergraduate/graduate-level courses in Managerial Communication.

This casebook views writing and presentation skills as necessary prerequisites in managerial communications, and provides a forum to discuss realistic situations and explore creative solutions in difficult business situations. Organized around functional areas that mirror the critical managerial functions of real-life, the text helps students think effectively and quickly. It enables them to capitalize on what they already know, creatively apply accepted business tools to what they perceive as communications issues, and consequently accomplish better results—with tasks and people. This text covers the art and science of communications.

• Realistic cases throughout—Based on composite facts.

  • Brings text content to life for students, and enables them to perceive these scenarios as similar to situations in their own life.

• A focus on the consequences of positive and negative communications with the best practices and anecdotes—Features interviews with business people.

  • Illustrates a range of problem solving strategies and highlights strategy and tactics used by working managers.

• Emphasis on both verbal and written communication—One-on-one and in groups, within politically charged contexts.

  • Shows students how to navigate through realistic and difficult situations.

• Coverage of critical managerial functions—e.g., manager as communication coach; concept illustrator; cross-functional leader of diverse teams; crisis team leader; and liaison to the media.

  • Supplies students with a toolbox of strategies targeted at a manager's daily activities.

• Examples of effective business visuals—Not limited to number-based visual communication.

  • Demonstrates how to turn words into pictures.

How to Use This Book.


How to Work Through the Cases.


1. Manager as Communication Coach.


2. Manager as Cross-Functional Leader of Diverse Teams.


3. Manager as Idea-Generator.


4. Manager as Meeting Facilitator.


5. Manager as Concept Illustrator.


6. Manager as Crisis Team Leader and Liaison to the Media.


7. Manager as Conflict Mediator.


Index.

Organizational Communication  [CORE TEXTS]   (Management)
Business Communication  [SUPPLEMENTARY / VALUEPACK ITEMS]   (Business Communications)
Managerial Communication  [SUPPLEMENTARY / VALUEPACK ITEMS]   (Business Communications)

Managers face unexpected communication challenges every day. It isn't enough to write well and speak well; managers must also successfully navigate difficult political waters as they select strategies for resolving daily issues. This casebook outlines:

• Realistic cases (drawn from composite facts)
• Strategic thinking for solving the cases
• Sample solutions

The cases range from one-to-one communications, small group dynamics, department and division communications, external communications, and public relations.

Mastering Business Communication: Perils of Pauline Version 1.1
Active Learning Technologies
©2002 | Prentice Hall | CD-ROM Only | Instock
ISBN-10: 0130096512 | ISBN-13: 9780130096517
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eHRM: An Internet Guide to Human Resource Management
Gowan
©2001 | Prentice Hall | Paper; 49 pp | Instock
ISBN-10: 0130912832 | ISBN-13: 9780130912831
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