Always Learning

Electronic Commerce: A Managerial Perspective 2006, 4/E
Efraim Turban
Dave King, JDA Software Group, Inc.
Jae Kyu Lee, Korea Advanced Institute of Science and Technology
Dennis Viehland, Massey University

ISBN-10: 0131854615
ISBN-13:  9780131854611

Publisher:  Prentice Hall
Copyright:  2006
Format:  Cloth; 832 pp
Published:  08/09/2005


Print this content

In this section:


Description

For undergraduate and graduate courses in Electronic Commerce.

For instructors looking for the most comprehensive, managerial, research based book on how corporate business uses e-commerce and less emphasis on technological underpinnings and development. Turban is the #1 best seller in the business school market.

 


Features

For instructors looking for the most comprehensive, managerial, research based book on how corporate business uses e-commerce and less emphasis on technological underpinnings and development. Turban is the #1 best seller in the business school market.

Comprehensive

Does your e-commerce text manage to keep pace with this ever changing field? Would you be interested in a book that strives to stay abreast of this information?   

  • Most current and comprehensive coverage of e-learning, e-government, e-strategy, web based supply chain systems, collaborative commerce, mobile commerce and ec economics.
    • Examples: CH. 8 (e-learning p. 345/e-government p. 330), CH. 7 (SCM p. 279), CH. 9 (mobile p. 375), CH. 14 (e-strategy p.590), CH. 15  (economics on ec).

Managerial

Do you want a text that is reflective of what is going on in today's business climate?

  • “Managerial Issues” section featured in the final section of every chapter.
  • End of chapter application cases highlights real world problems as organizations attempt to implement e commerce.
    • Offers students current depictions of how organizations and manager adapt to doing business in
      cyberspace.
      • Example: how Bikeworld fulfills orders (Ch. 13 p. 545)

Research

Is your text based on the most up-to-date research in the field?

  • Note references at the end of each chapter highlight most articles of 2004-2005 vintage.

 

OTHER POINTS OF DIFFERENTIATION:

What type of homework do you assign? Do you want a wide assortment of homework material?

  • Rich collection of exercises-Includes role-playing exercises, approximately 700 review and discussion questions, and classroom projects.
    • Measures students' comprehension and ability to apply knowledge, helps develop critical thinking skills, and fosters teamwork.

 Do you look for a text that offers extensive in-text resources to drive the concepts home?

  • Extensive pedagogy-Includes Chapter Outlines, Learning Objectives, Opening Vignettes, Application Cases, Insights and Additions, Exhibits, Managerial Issues, Research Topics, Review Questions, Marginal Glossary and Key Terms, Chapter Summaries, and end-of-chapter exercises.
    • Helps students summarize the concepts introduced and digest the essentials of each section, by measuring their comprehension and their ability to apply knowledge.

Do you want to provide students with good study tools?

  • Section Review Questions and "Insights and Additions" boxes.
  • Extensive Companion Web site — Features an Online Study Guide, Internet Exercises, PowerPoints, Web Chapter 18, Web Appendices A-D, Tutorials, and additional chapter material to enhance each chapter.
    • Provides students with extra opportunities to learn and understand the
      concepts presented.


New To This Edition

NEW — Chapter 15 “The Economics of EC”

NEW — Chapter 4 “Market Research and Advertisement in EC,” combination of chapters 4 and 5 from the previous edition

NEW — “Research Topics” feature added to the end of each chapter

UPDATED — Major revision of chapters 17 “E-supply chain, Intrabusiness, Corporate Portals, and C-Commerce,” 16 “Launching a Successful Internet Business,” and Web chapter 18 “Building EC Applications”

UPDATED — Resources, references, and real-world cases

EXPANDED — Coverage of new topics such as RFID, Homeland security, and electronic voting

EXPANDED — Online support including additional material for each chapter available on the student Companion Web site: www.prenhall.com/turban


Table of Contents

Electronic Commerce 2006 A Managerial Perspective (4E)

Turban/King/Lee/Viehland

 

Part I Introduction to E-commerce

Ch 1 Concepts and Essentials of Electronic Commerce

 

Ch 2 E-marketplaces and Economic Impacts

Part II B2C EC-Internet Marketing

Ch 3 Retailing in Electronic Commerce (E-Tailing)

Ch 4 Market Research and Advertisement in Electronic Commerce

Part III B2B and C-commerce

 

Ch 5 Company-Centric B2B

 

Ch 6 B2B Exchanges and Services

 

Ch 7 E-supply Chain, Intrabusiness, Corporate Portals, C-commerce

Part IV Other EC Models and Applications

Ch 8 E-Government, E-learning, C2C, Knowledge Management

 

Ch 9 Mobile Commerce and Pervasive Computing

Part V EC Support Services

Ch 10 Auctions

 

Ch 11 E-Commerce Security

 

Ch 12 Electronic Payment System (B2C, B2B)

 

Ch 13 Order Fulfillment and Other Support Services

 

Part VI EC Strategy and Implementation

 

Ch 14 EC Strategy and Implementation

 

Ch 15 The Economics of EC

 

Ch 16 Launching a Successful Internet Business

 

Ch 17 Legal and Social Impacts and EC Future

 

Part VII Application Development (Online Only)

 

Ch 18 Building EC Applications

Online Tutorials

T 1. EC Business Plan

 

T 2. Supply Chain

 

Online Appendices

Current EC Research

 

Technical Appendices

  1. Infrastructure for EC
  2. Web Page Design and Creation
  3. Web Programming
  4. Software Agents

 


Next Edition(s)

  • Electronic Commerce 2008, 5/E
    Turban, Lee, KIng, McKay & Marshall
    ©2008  |  Prentice Hall  |  Cloth; 1008 pp  |  Instock
    ISBN-10: 0132243318  |  ISBN-13: 9780132243315
    Brief Description  |  More Info



Back to top

Print this content

In this section:


Websites and Online Courses

Companion Website for Electronic Commerce: A Managerial Perspective 2006, 4/E
Turban
©2006  |  Prentice Hall  |  On-line Supplement  |  Live
ISBN-10: 0131854674  |  ISBN-13: 9780131854673

Show Downloadable Files
 | More Info

Back to top

Print this content

In this section:

Companion Website for Electronic Commerce: A Managerial Perspective 2006, 4/E
Turban
©2006  |  Prentice Hall  |  On-line Supplement  |  Live
ISBN-10: 0131854674  |  ISBN-13: 9780131854673

Show Downloadable Files
 | More Info

TestGen (Web only), 4/E
Turban
©2006  |  Prentice Hall  |  On-line Supplement  |  Live
ISBN-10: 0131854682  |  ISBN-13: 9780131854680

Show Downloadable Files
 | More Info

Back to top


Websites and online courses

Companion Website for Electronic Commerce: A Managerial Perspective 2006, 4/E
Turban
©2006  |  Prentice Hall  |  On-line Supplement  |  Live
ISBN-10: 0131854674  |  ISBN-13: 9780131854673

Show Downloadable Files
 | More Info


Websites and Online Courses

Companion Website for Electronic Commerce: A Managerial Perspective 2006, 4/E
Turban
©2006  |  Prentice Hall  |  On-line Supplement  |  Live
ISBN-10: 0131854674  |  ISBN-13: 9780131854673

Show Downloadable Files
 | More Info

close

Sign in to the Instructor Resource Center

Cancel

Print this content

Pearson Higher Education offers special pricing when you choose to package your text with other student resources. If you're interested in creating a cost-saving package for your students contact your Pearson Higher Education representative.

Back to top