Computer Science

Web Graphics & Design  [PTG: NEW RIDERS]   (Computer Graphics / Arts)
Website Management  [PTG: NEW RIDERS]   (Computer Graphics / Arts)
Web Design: Aesthetic / Layout Principles  [PTG: PEACHPIT PRESS]   (Computer Science)

Kelly Goto is the principal at gotomedia, a Web design firm in San Francisco. Previously she has served as creative director for the San Francisco office of Idea Integration (a Web design firm). She has developed the redesign strategy for such sites as Adobe.com, Webvan.com, Food.com, and WebEx.com. Kelly is also a frequent lecturer on Web development, information design, and Web usability. Emily Cotler is the principal at waxcreative.com and a graphic designer, Web designer, product manager, site producer, journalist, and author. As a regular contributor to Publish, Emily is known for her accessible style and her ability to highlight key information.

If anything, this volume's premise--that the business of Web design is one of constant change-has only proven truer over time. So much so, in fact, that the 12-month design cycles cited in the last edition have shrunk to 6 or even 3 months today. Which is why, more than ever, you need a smart, practical guide that demonstrates how to plan, budget, organize, and manage your Web redesign - or even you initial design - projects from conceptualization to launch. This volume delivers! In these pages Web designer extraordinaire Kelly Goto and coauthor Emily Cotler have distilled their real-world experience into a sound approach to Web redesign workflow that is as much about business priorities as it is about good design. By focusing on where these priorities intersect, Kelly and Emily get straight to the heart of the matter. Each chapter includes a case study that illustrates a key step in the process, and you'll find a plethora of forms, checklists, and worksheets that help you put knowledge into action.

This title is a member of the The Voices That Matter Series, which also contains the titles below . You can also visit the Voices That Matter Series page.

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  Access by Design: A Guide to Universal Usability for Web Designers
  Horton
  ©2006 | Peachpit Press | Paper; 288 pp | Instock
  ISBN-10: 032131140X | ISBN-13: 9780321311405
  Suggested retail price: $24.99  Buy from myPearsonStoreNet price: $12.74  (What's this?)

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  Adapting to Web Standards: CSS and Ajax for Big Sites
  Schmitt, Blessing, Cherny, Evans, Lawver & Trammell
  ©2008 | Peachpit Press | Paper; 288 pp | Instock
  ISBN-10: 0321501829 | ISBN-13: 9780321501820
  Suggested retail price: $44.99  Buy from myPearsonStoreNet price: $22.94  (What's this?)Brief Description

  

  The full-color Adapting to Web Standards: CSS and Ajax for Big Sites gives developers a peek into the process of the best designers in the world through the work of high profile, real-world Web sites that made them famous. The book focuses on deconstructing these top-tier large-scale sites with particular attention given to deconstructing CSS.

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  Adobe Photoshop CS Book for Digital Photographers, The
  Kelby
  ©2004 | Peachpit Press | Paper; 400 pp | Instock
  ISBN-10: 0735714118 | ISBN-13: 9780735714113
  Suggested retail price: $39.99  Buy from myPearsonStoreNet price: $20.39  (What's this?)

• 
  Adobe Photoshop CS3 Book for Digital Photographers, The
  Kelby
  ©2008 | Peachpit Press | Paper; 496 pp | Instock
  ISBN-10: 0321501918 | ISBN-13: 9780321501912
  Suggested retail price: $54.99  Buy from myPearsonStoreNet price: $28.04  (What's this?)Brief Description

  

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  Adobe Photoshop CS4 Book for Digital Photographers, The
  Kelby
  ©2009 | Peachpit Press | Paper; 480 pp | Instock
  ISBN-10: 0321580095 | ISBN-13: 9780321580092
  Suggested retail price: $54.99  Buy from myPearsonStoreNet price: $28.04  (What's this?)Brief Description

  

  Are you ready for a Photoshop book that breaks all the rules? Updated for Adobe Photoshop CS4, this top-selling book breaks new ground by doing something for digital photographers that's rare--it cuts through the bull and shows readers exactly "how to do it." It's not a bunch of theory; it doesn't challenge readers to come up with their own settings or figure it out on their own. Instead, it shows them, step by step, the exact techniques used by today's cutting-edge digital photographers and retouchers, and it does something that virtually no other Photoshop book has ever done--it tells you flat-out which settings to use, when to use them, and why. Including coverage of all the newest features of CS4--such as nondestructive corrections with the Adjustments panel, the new Vibrance adjustment layer, better Dodge and Burn tools, and enhanced Auto-Align and Auto-Blen panoramic features--The Photoshop CS4 Book for Digital Photographers is full-color, graphically rich, and contains project-based examples of every key step in the digital photography process. Integrating all the newest features of Photoshop CS4 into the book's workflow, Scott shows readers how to work with their images like a pro, from importing to organizaiton to correction to output. Readers will learn all they need to know to create stellar images using Photoshop CS4.
  
  
  

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  Adobe Photoshop Lightroom 2 Book for Digital Photographers, The
  Kelby
  ©2009 | Peachpit Press | Paper; 448 pp | Instock
  ISBN-10: 0321555562 | ISBN-13: 9780321555564
  Suggested retail price: $44.99  Buy from myPearsonStoreNet price: $22.94  (What's this?)Brief Description

  

  Written in concert with Adobe's development of the Photoshop Lightroom 2 Beta, The Adobe Photoshop Lightroom 2 Book for Digital Photographers - by #1 bestselling computer and technology author, Scott Kelby - is the most complete and concise Lightroom "how-to" book for digital photographers of all skill levels.
  
  In The Adobe Photoshop Lightroom 2 Book for Digital Photographers, Scott walks readers through the basics of Lightroom use, leading them to a brilliantly devised and super efficient digital photography workflow that dramatically improves productivity and allows photographers to spend less time processing photos and more time shooting them.
  
  Throughout the book Scott shares his personal camera and Lightroom settings, as well as the studio-tested techniques he's developed for his own photography workflow. The book is written in his trademark step-by-step, plain English style, and because he knows what really works and what doesn't, he isn't shy to tell you flat out which tools to use, which to avoid, and why. This allows digital photographers of any skill level to jump right in using Lightroom like a pro from the very start, sidestepping a lot of the frustrations that typically haunt those unfamiliar with new applications…especially those as powerful as Lightroom.
  
  What really sets The Adobe Photoshop Lightroom 2 Book for Digital Photographers apart from other Lightroom books on the market are the last two bonus chapters where Scott answers the questions, "In exactly what order am I supposed to do things in Lightoom," and "Where does Photoshop fit in to the mix?" Both chapters start with an on-location photo shoot, including full details on the equipment, camera settings, and lighting techniques. Readers then witness as he takes the photos from each shoot through the entire workflow process, to the final output of the 16"x20" prints. And, because he incorporates Photoshop seamlessly right into this workflow, you'll learn some of the latest Photoshop techniques for portrait and landscape photography as well.
  
  If you're one of those people who learns best by actually doing the projects yourself; who learns best without all the complicated technical explanations and confusing jargon, and if you really want to start using Lightroom today to unlock the productivity secrets of "The new digital photography workflow,"---there is no faster, more "straight-to-the-point" or more fun way to learn than this groundbreaking new book, and you are absolutely going to love it! 

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  Adobe Photoshop Lightroom Book for Digital Photographers,The
  Kelby
  ©2007 | Peachpit Press | Paper; 416 pp | Out of Stock
  ISBN-10: 0321492161 | ISBN-13: 9780321492166
  Suggested retail price: $39.99  Net price: $20.39  (What's this?)Brief Description

  

  
  

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  Adobe Photoshop Restoration & Retouching, 3/E
  Eismann & Palmer
  ©2006 | Peachpit Press | Paper; 472 pp | Instock
  ISBN-10: 0321316274 | ISBN-13: 9780321316271
  Suggested retail price: $54.99  Buy from myPearsonStoreNet price: $28.04  (What's this?)Brief Description

  

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  Analog In, Digital Out: Brendan Dawes on Interaction Design
  Dawes
  ©2007 | Peachpit Press | Paper; 336 pp | Instock
  ISBN-10: 0321429168 | ISBN-13: 9780321429162
  Suggested retail price: $39.99  Buy from myPearsonStoreNet price: $20.39  (What's this?)

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  ASP.NET for Web Designers
  Ladka
  ©2003 | Peachpit Press | Paper; 648 pp | Instock
  ISBN-10: 073571262X | ISBN-13: 9780735712621
  Suggested retail price: $45.00  Buy from myPearsonStoreNet price: $22.95  (What's this?)Brief Description

  

  PLEASE PROVIDE COURSE INFORMATION

  PLEASE PROVIDE

• 
  Backchannel, The: How Audiences are Using Twitter and Social Media and Changing Presentations Forever
  Atkinson
  ©2010 | Peachpit Press | Paper; 240 pp | Instock
  ISBN-10: 0321659511 | ISBN-13: 9780321659514
  Suggested retail price: $34.99  Buy from myPearsonStoreNet price: $17.84  (What's this?)Brief Description

  

  Armed with laptops, cell phones, smartphones, and other devices, audiences are taking control through “the backchannel” of conversation that is now prevalent during live presentations in conference halls, corporate meeting rooms, classrooms and even church pews. The intersection of frustrated audiences with unaware presenters can often create dramatic and public breakdowns of communication and even mob mentality. In this book, master presenter and communications expert Cliff Atkinson shows that if the changes are harnessed and the conversation with audiences properly handled, the outcome can be a new, more effective form of communication. The Backchannel describes the massive impact of social technology on the live presentation environment, and lays out practical steps that audiences and presenters can do to take advantage of the situation harness the change to get better results for everyone involved. The book presumes the reader is unfamiliar with social media, Web 2.0, blogging, or Twitter, and will introduce these important concepts and tools as they relate to the book.

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  Behind the Seen: How Walter Murch Edited Cold Mountain Using Apple's Final Cut Pro and What This Means for Cinema
  Koppelman
  ©2005 | Peachpit Press | Paper; 360 pp | Instock
  ISBN-10: 0735714266 | ISBN-13: 9780735714267
  Suggested retail price: $39.99  Buy from myPearsonStoreNet price: $20.39  (What's this?)

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  Building Findable Websites: Web Standards, SEO, and Beyond
  Walter
  ©2008 | Peachpit Press | Paper; 264 pp | Instock
  ISBN-10: 0321526287 | ISBN-13: 9780321526281
  Suggested retail price: $44.99  Buy from myPearsonStoreNet price: $22.94  (What's this?)Brief Description

  

  This is not another SEO book written for marketing professionals.  Between these covers you’ll find practical advice and examples for people who build websites aiming to reach their target audience. Each chapter will introduce you to best practices and fresh perspectives on how to accomplish these simple, yet indispensable goals:
  

  • Help more people find your site

  • Help users find content within your site

  • Encourage return visits

  This book travels through the villages of Web standards, accessibility, and contemporary technologies like Ajax, APIs, Flash, and microformats. You’ll find the big ideas behind these technologies and real world examples, illustrating that you don’t have to compromise the user experience to create search engine friendly, findable websites.
  
  Although this book illuminates a broad range of findability strategies, one common theme pervades:
  Web standards + compelling content = improved findability = more successful sites
  
  You’ll find even more findability guidance on the book’s companion website (http://buildingfindablewebsites.com) including 5 bonus chapters.

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  Bulletproof Ajax
  Keith
  ©2007 | Peachpit Press | Paper; 216 pp | Instock
  ISBN-10: 0321472667 | ISBN-13: 9780321472663
  Suggested retail price: $39.99  Buy from myPearsonStoreNet price: $20.39  (What's this?)

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  Bulletproof Web Design: Improving flexibility and protecting against worst-case scenarios with XHTML and CSS, 2/E
  Cederholm
  ©2008 | Peachpit Press | Paper; 312 pp | Instock
  ISBN-10: 0321509021 | ISBN-13: 9780321509024
  Suggested retail price: $39.99  Buy from myPearsonStoreNet price: $20.39  (What's this?)Brief Description

  

• 
  China's New Culture of Cool: Understanding the world's fastest-growing market
  Yu, Chan & Ireland
  ©2007 | Peachpit Press | Paper; 152 pp | Out of Stock
  ISBN-10: 0321453441 | ISBN-13: 9780321453440
  Suggested retail price: $27.99  Net price: $14.27  (What's this?)Brief Description

  

  
  

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  Content Strategy for the Web
  Halvorson
  ©2010 | Peachpit Press | Paper; 192 pp | Instock
  ISBN-10: 0321620062 | ISBN-13: 9780321620064
  Suggested retail price: $24.99  Buy from myPearsonStoreNet price: $12.74  (What's this?)Brief Description

  

  Content Strategy for the Web explains how to create and deliver useful, usable content for your online audiences, when and where they need it most. It also shares content best practices so you can get your next website redesign right, on time and on budget. For the first time, you'll:
  

  • See content strategy (and its business value) explained in plain language

  •  Find out why so many web projects implode in the content development phase ... and how to avoid the associated, unnecessary costs and delays  

  • Learn how to audit and analyze your content

  • Make smarter, achievable decisions about which content to create and how

  • Find out how to maintain consistent, accurate, compelling content over time

  • Get solid, practical advice on staffing for content-related roles and responsibilities

   

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  Designful Company, The: How to build a culture of nonstop innovation
  Neumeier
  ©2009 | Peachpit Press | Paper; 208 pp | Instock
  ISBN-10: 0321580060 | ISBN-13: 9780321580061
  Suggested retail price: $24.99  Buy from myPearsonStoreNet price: $12.74  (What's this?)Brief Description

  

  This is the third branding book from Marty Neumeier, bestselling author of ZAG and The Brand Gap. In The Designful Company, Marty explores design and explains how to use design to transform a business, a brand, and the way a company operates. If innovation drives differentiation, what drives innovation? The answer, hidden in plain sight, is design. Design contains the skills to identify possible futures, invent exciting products, build bridges to customers, and crack wicked problems, and more. As Marty argues, 'if you wanna innovate, you gotta design.' The discipline of design has been waiting patiently in the wings for nearly a century, relegated to supporting roles and stand-in parts. Until now, companies have used design as a beauty station for identities and communications, or as the last stop in a product launch. Never has it been used for its potential to create rule-bending innovation across the board. Meanwhile, the public is developing a healthy appetite for all things design. The Designful Company will show business leaders how to apply design thinking to every phase of their enterprise.

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  Designing a Digital Portfolio, 2/E
  Baron
  ©2010 | Peachpit Press | Paper; 360 pp | Instock
  ISBN-10: 0321637518 | ISBN-13: 9780321637512
  Suggested retail price: $44.99  Buy from myPearsonStoreNet price: $22.94  (What's this?)Brief Description

  

  Portfolios have always been artists' most valuable tools for communicating their talents to the outside world, whether to potential employers or galleries or clients. But the days of sketches and slides have given way to arrangements of digital assets that are both simpler and more complex than their traditional analog counterparts.
  
  Instructor and design professional Cynthia Baron covers all the facets that artists need to know, from choosing the best work for a particular audience to using various file formats to organizing, designing, and presenting the portfolio. Beautiful full-color illustrations demonstrate her instructions, and case studies throughout portray examples of attractive and effective portfolio design. This book gives artists at any level a creative edge, ensuring that their portfolios get noticed and help them stand out from the crowd.

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  Designing a Digital Portfolio
  Baron
  ©2004 | Peachpit Press | Paper; 336 pp | Out of Stock
  ISBN-10: 0735713944 | ISBN-13: 9780735713949
  Suggested retail price: $40.00  Net price: $20.40  (What's this?)Brief Description

  

  Appropriate for beginning to advanced level students in art, design, and photography who wish to create or enhance their portfolio.

  Using a combination of step-by-step instructions and inspiring examples, Designing a Digital Portfolio teaches the entire process—from developing a concept and choosing a medium, to scanning work created with traditional materials, optimizing digitized art, re-purposing digital material, creating a portfolio web site, CD, or DVD, producing a portable portfolio, and more.

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  Designing for Interaction: Creating Innovative Applications and Devices, 2/E
  Saffer
  ©2010 | Peachpit Press | Paper; 240 pp | Instock
  ISBN-10: 0321643399 | ISBN-13: 9780321643391
  Suggested retail price: $45.00  Buy from myPearsonStoreNet price: $22.95  (What's this?)Brief Description

  

  Interaction design is all around us. If you’ve ever wondered why your mobile phone looks pretty but doesn’t work well, you’ve confronted bad interaction design. But if you’ve ever marveled at the joy of using an iPhone, shared your photos on Flickr, used an ATM machine, recorded a television show on TiVo, or ordered a movie off Netflix, you’ve encountered good interaction design: products that work as well as they look.
  
  Interaction design is the new field that defines how our interactive products behave. Between the technology that powers our devices and the visual and industrial design that creates the products’ aesthetics lies the practice that figures out how to make our products useful, usable, and desirable. This thought-provoking new edition of Designing for Interaction offers the perspective of one of the most respected experts in the field, Dan Saffer.
  

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  Designing for Interaction: Creating Smart Applications and Clever Devices
  Saffer
  ©2007 | Peachpit Press | Paper; 248 pp | Instock
  ISBN-10: 0321432061 | ISBN-13: 9780321432063
  Suggested retail price: $45.00  Buy from myPearsonStoreNet price: $22.95  (What's this?)

• 
  Designing for the Social Web
  Porter
  ©2008 | Peachpit Press | Paper; 192 pp | Instock
  ISBN-10: 0321534921 | ISBN-13: 9780321534927
  Suggested retail price: $40.00  Buy from myPearsonStoreNet price: $20.40  (What's this?)Brief Description

  

  No matter what type of web site or application you’re building, social interaction among the people who use it will be key to its success. They will talk about it, invite their friends, complain, sing its high praises, and dissect it in countless ways. With the right design strategy you can use this social interaction to get people signing up, coming back regularly, and bringing others into the fold. With tons of examples from real-world interfaces and a touch of the underlying social psychology theory, Joshua Porter shows you how to design your next great social web application.

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  Designing the Moment: From First Impression to Conversion, DVD
  Hoekman
  ©2009 | Peachpit Press | Boxed Set | Instock
  ISBN-10: 0321625870 | ISBN-13: 9780321625878
  Suggested retail price: $29.99  Buy from myPearsonStoreNet price: $15.29  (What's this?)Brief Description

  

  Have you ever wondered how the teams behind the most popular sites get so many people to sign up for their products and services? With so many great applications out there, how does someone choose one over another?
   
  In the moments when users first experience a new Web application, it's vital that they are able to understand the purpose of the application, what they can gain from it, what to expect, whether or not they can trust it, and how long it might take to get up to speed.
   
  In Designing the Moment: From First Impression to Conversion (Video), Robert Hoekman, Jr., author of Designing the Obvious and Designing the Moment, shows you the design elements that will help your users do exactly that. Robert offers examples from successful sites and San Francisco storefronts, shares stories from his own work, discusses the rationale for each design decision, and shows you how to apply these winning concepts to your own site to increase conversion rates and help you turn skeptical visitors into avid users.
  
  Running Time: 55m 14s
  

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  Designing the Moment: Web Interface Design Concepts in Action
  Hoekman
  ©2008 | Peachpit Press | Paper; 256 pp | Instock
  ISBN-10: 0321535081 | ISBN-13: 9780321535085
  Suggested retail price: $39.99  Buy from myPearsonStoreNet price: $20.39  (What's this?)Brief Description

  

  The trick to great design is knowing how to think through each decision so that users don't have to. In Designing the Moment: Web Interface Design Concepts in Action, Robert Hoekman, author of Designing the Obvious, presents over 30 stories that illustrate how to put good design principles to work on real-world web application interfaces to make them obvious and compelling. From the first impression to the last, Hoekman takes a think out loud approach to interface design to show us how to look critically at design decisions to ensure that human beings, the kind that make mistakes and do things we don't expect, can walk away from our software feeling productive, respected, and smart.

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  designing web graphics.4, 4/E
  Weinman
  ©2003 | Peachpit Press | Paper; 552 pp | Out of Stock
  ISBN-10: 0735710791 | ISBN-13: 9780735710795
  Suggested retail price: $60.00  Net price: $30.60  (What's this?)Brief Description

  

  Appropriate for any course in Web design or Web graphics development at any level.

  In Designing Web Graphics.4, Fourth Edition, Lynda Weinman has thoroughly rewritten the most influential guide to Web graphics to reflect today's most important trends, technologies, and techniques. For the first time, Designing Web Graphics.4 offers start-to-finish coverage of Flash-style motion graphics, broadband-enabled graphics, usability issues, and many other new topics. To broaden the book's applicability and relevance, Weinman has refocused on the core functionality of industry-leading Web graphics software such as Photoshop, Dreamweaver, and Flash—thereby ensuring that new software versions do not render the book obsolete. Drawing upon her unparalleled experience as a Web graphics designer, seminar presenter, and speaker, she covers every facet of Web graphics development, from design strategies to aesthetics. Coverage includes: low-bandwidth graphics optimization; browser-safe color; tiling; transparency; navigation graphics; image maps; Web typography; tables; CSS; scanning for the Web; GIF animation; rollovers; QuickTime, Shockwave, and much more. Using this book, entry-level students will learn how to create Web graphics as productively and effectively as possible, while more advanced students will learn superior approaches to Web design they can immediately integrate into their repertoires.

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  Designing Web Usability
  Nielsen
  ©1999 | Peachpit Press | Paper; 432 pp | Instock
  ISBN-10: 156205810X | ISBN-13: 9781562058104
  Suggested retail price: $54.99  Buy from myPearsonStoreNet price: $28.04  (What's this?)Brief Description

  

  For courses in Web Design, User Interface Design, Graphic Design, and Graphic Communication.

  Users experience the usability of a site before they have committed to using it and before they have spent any money on potential purchases. The web is the ultimate environment for empowerment, and he or she who clicks the mouse decides everything. Jakob Nielsen, shares with you the full weight of his wisdom and experience. From content and page design to designing for ease of navigation and users with disabilities, Nielsen delivers complete direction on how to connect with any web user, in any situation. Nielsen has arrived at a series of principles that work in support of his findings: 1. that web users want to find what they're after quickly, and 2. if they don't know what they're after, they nevertheless want to browse quickly and access information they come across in a logical manner.

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  Designing with Progressive Enhancement: Building the Web that Works for Everyone
  Parker, Jehl, Costello Wachs & Toland
  ©2010 | Peachpit Press | Paper; 384 pp | Estimated Availability : 02/23/2010
  ISBN-10: 0321658884 | ISBN-13: 9780321658883
  Suggested retail price: $44.99  Net price: $22.94  (What's this?)Brief Description

  

  Progressive enhancement is a strategy for web design that emphasizes accessibility, semantic markup, and external stylesheet and scripting technologies. Designing with Progressive Enhancement is a practical guide to understanding the principles and benefits of progressive enhancement, as well as a detailed exploration of examples to help users--both designers and developers--understand how, where and when to implement specific coding and scripting approaches that embody progressive enhancement. Examples will cover a broad range of interface components, from simple content and layout approaches for basic websites, to complex widgets like calendars, sliders, color pickers and the like for robust functional web applications.

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  Designing with Web Standards, 3/E
  Zeldman & Marcotte
  ©2010 | Peachpit Press | Paper; 432 pp | Instock
  ISBN-10: 0321616952 | ISBN-13: 9780321616951
  Suggested retail price: $49.99  Buy from myPearsonStoreNet price: $25.49  (What's this?)Brief Description

  

  Best-selling author, designer, and web standards evangelist Jeffrey Zeldman has revisited his classic, industry-shaking guidebook. Updated in collaboration with co-author Ethan Marcotte, this third edition covers improvements and challenges in the changing environment of standards-based design.
  
  Written in the same engaging and witty style, making even the most complex information easy to digest, Designing with Web Standards remains your essential guide to creating sites that load faster, reach more users, and cost less to design and maintain.

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  Designing with Web Standards, 2/E
  Zeldman
  ©2007 | Peachpit Press | Paper; 432 pp | Instock
  ISBN-10: 0321385551 | ISBN-13: 9780321385550
  Suggested retail price: $49.99  Buy from myPearsonStoreNet price: $25.49  (What's this?)Brief Description

  

  
  

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  Developing Digital Short Films
  Sheridan
  ©2004 | Peachpit Press | Paper Bound w/CD-ROM; 448 pp | Instock
  ISBN-10: 073571231X | ISBN-13: 9780735712317
  Suggested retail price: $35.00  Buy from myPearsonStoreNet price: $17.85  (What's this?)Brief Description

  

  Written by both a practitioner and educator, this book is for beginning digital film or animation students, traditional film students taking the leap into the digital realm, and game designers creating original characters and immersive worlds. This book explores how unique character and set designs, bluescreen ideas, special effects, and simple 2D character animation techniques can be used as narrative devices for telling stories. Part One focuses on generating visual ideas that are ideal for digital production and creating a short film script. Part Two focuses on the visual pre-production of a short film and the issues that go through a filmmaker's mind as they struggle with how best to present their stories; this includes topics like 101 camera shots, frame composition, developing a visual look and feel, color maps, and creating storyboards and animatics. Part Three explores the different production environments of DV, 2D and 3D, and how they shape the telling of stories based upon the technological strengths of each style. The CD-ROM includes sample scripts, screenwriting software, color map templates, storyboard templates and examples of short films and camera shots. Also on the CD are DV clips to experiment with for Part Two exercises, and sound files and animation clips to illustrate ideas presented. A web site with links to example films, which are not on the CD, and new films that come out after the book is published will also be available.

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  Developing with Web Standards
  Allsopp
  ©2010 | Peachpit Press | Paper; 432 pp | Instock
  ISBN-10: 0321646924 | ISBN-13: 9780321646927
  Suggested retail price: $49.99  Buy from myPearsonStoreNet price: $25.49  (What's this?)Brief Description

  

  A companion to Jeffrey Zeldman's Designing with Web Standards, this book approaches standards from a more tactical and instructional point of view. Today's web designers and developers need to update their skills and knowledge and get away from out-of-date table and font-based approaches. In Developing with Web Standards, they will learn current best practices in standards-based development. The topics covered are based on the author's extensive experience from the professional development trenches and will give readers a thorough grounding in contemporary web development technologies and techniques with a focus on relevant emerging aspects of HTML, CSS, and other web standards.

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  Dispatches from Blogistan: A travel guide for the modern blogger
  Stefanac
  ©2007 | Peachpit Press | Paper; 256 pp | Instock
  ISBN-10: 0321395557 | ISBN-13: 9780321395559
  Suggested retail price: $24.99  Buy from myPearsonStoreNet price: $12.74  (What's this?)Brief Description

  

  
  

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  Don't Make Me Think! A Common Sense Approach to Web Usability
  Krug
  ©2000 | Peachpit Press | Paper; 208 pp | Instock
  ISBN-10: 0789723107 | ISBN-13: 9780789723109
  Suggested retail price: $35.00  Net price: $17.85  (What's this?)Brief Description

  

  PLEASE PROVIDE COURSE INFORMATION

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• 
  Don't Make Me Think: A Common Sense Approach to Web Usability, 2/E
  Krug
  ©2006 | Peachpit Press | Paper; 216 pp | Instock
  ISBN-10: 0321344758 | ISBN-13: 9780321344755
  Suggested retail price: $40.00  Buy from myPearsonStoreNet price: $20.40  (What's this?)

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  Elements of User Experience, The: User-Centered Design for the Web
  Garrett
  ©2003 | Peachpit Press | Paper; 208 pp | Instock
  ISBN-10: 0735712026 | ISBN-13: 9780735712027
  Suggested retail price: $39.99  Buy from myPearsonStoreNet price: $20.39  (What's this?)

• 
  Eric Meyer on CSS: Mastering the Language of Web Design
  Meyer
  ©2003 | Peachpit Press | Paper; 352 pp | Out of Stock
  ISBN-10: 073571245X | ISBN-13: 9780735712454
  Suggested retail price: $55.00  Net price: $28.05  (What's this?)

• 
  Everyware: The Dawning Age of Ubiquitous Computing
  Greenfield
  ©2006 | Peachpit Press | Paper; 272 pp | Instock
  ISBN-10: 0321384016 | ISBN-13: 9780321384010
  Suggested retail price: $34.99  Buy from myPearsonStoreNet price: $17.84  (What's this?)

• 
  Eyetracking Web Usability
  Nielsen & Pernice
  ©2010 | Peachpit Press | Paper; 456 pp | Instock
  ISBN-10: 0321498364 | ISBN-13: 9780321498366
  Suggested retail price: $59.99  Buy from myPearsonStoreNet price: $30.59  (What's this?)Brief Description

  

  Eyetracking Web Usability is based on one of the largest studies of eyetracking usability in existence. Best-selling author Jakob Nielsen and coauthor Kara Pernice used rigorous usability methodology and eyetracking technology to analyze 1.5 million instances where users look at Web sites to understand how the human eyes interact with design. Their findings will help designers, software developers, writers, editors, product managers, and advertisers understand what people see or don’t see, when they look, and why.

• 
  Flash ActionScript for Designers: Drag, Slide, Fade
  Dawes
  ©2002 | Peachpit Press | Paper; 296 pp | Out of Stock
  ISBN-10: 0735710473 | ISBN-13: 9780735710474
  Suggested retail price: $45.00  Net price: $22.95  (What's this?)Brief Description

  

  This is the authoritative development handbook for designers, covering the most in-demand facet of Flash, brought to you by one of the most sought-after new talents in Flash design, Brendan Dawes.

• 
  Fresher Styles for Web Designers: More Eye Candy from the Underground
  Cloninger
  ©2009 | Peachpit Press | Paper; 216 pp | Instock
  ISBN-10: 0321562690 | ISBN-13: 9780321562692
  Suggested retail price: $39.99  Buy from myPearsonStoreNet price: $20.39  (What's this?)Brief Description

  

  Fresher Styles for Web Designers surveys eight innovative, contemporary visual design styles that break the mold and offer creative solutions to a variety of interactive design challenges.  Readers will learn practical ways to incorporate these design approaches into their commercial work, using specific online examples as illustration.  
  
  In 2001, Cloninger wrote Fresh Styles for Web Designers, arguing that beauty actually enhances usability.  Since then, styles and technologies have evolved, but clients still expect sites that both function well and visually entice. This book will inspire web designers and developers to deliver sites that do both.  

• 
  Fundamentals of Game Design, 2/E
  Adams
  ©2010 | Peachpit Press | Paper; 700 pp | Instock
  ISBN-10: 0321643372 | ISBN-13: 9780321643377
  Suggested retail price: $95.00  Buy from myPearsonStoreNet price: $59.85  (What's this?)Brief Description

  

  To create a great video game, you must start with a solid game design: A well-designed game is easier to build, more entertaining, and has a better chance of succeeding in the marketplace. Here to teach you the essential skills of player-centric game design is one of the industry’s leading authorities, Ernest Adams, who offers a first-hand look into the process, from initial concept to the final tuning.
  

• 
  Fusebox: Developing ColdFusion Applications
  Peters & Papovich
  ©2002 | Peachpit Press | Paper; 456 pp | Instock
  ISBN-10: 0735712697 | ISBN-13: 9780735712690
  Suggested retail price: $39.99  Buy from myPearsonStoreNet price: $20.39  (What's this?)

• 
  Handcrafted CSS: Bulletproof Essentials, DVD
  Cederholm
  ©2010 | Peachpit Press | Boxed Set | Instock
  ISBN-10: 0321658124 | ISBN-13: 9780321658128
  Suggested retail price: $34.99  Buy from myPearsonStoreNet price: $17.84  (What's this?)Brief Description

  

  This DVD-ROM takes the approach that there's a real connection between craftsmanship and Web design. Handcrafted CSS (the book) gives frustrated Web designers the ammo they need to convince their clients and bosses to adopt innovative and effective CSS3 techniques that make their lives easier while improving the end user's experience. This DVD-ROM builds on the techniques and ideas in the book and takes the viewer further along the path to discovering how CSS craftsmanship applies to Web design.
  
  The DVD uses a fictional case study and covers the following topics: Color, Typography, and Microformats.

• 
  Handcrafted CSS: More Bulletproof Web Design
  Cederholm & Marcotte
  ©2010 | Peachpit Press | Paper; 240 pp | Instock
  ISBN-10: 0321643380 | ISBN-13: 9780321643384
  Suggested retail price: $39.99  Buy from myPearsonStoreNet price: $20.39  (What's this?)Brief Description

  

  This is a different kind of CSS book.  It takes the approach that there's a real connection between craftsmanship and Web design. Handcrafted CSS gives frustrated Web designers the ammo they need to convince their clients and bosses to adopt innovative and effective CSS techniques that make their lives easier while improving the end user's experience. This book offers designers a transitional approach that teaches them when it's OK to push the envelope a bit, how best to do it, and when not to.
  
  The book's seven chapters deconstruct various aspects of a case-study Web site, focusing on aspects that make it bulletproof and demonstrate progressive enrichment techniques over more traditional labor-intensive methods. Subjects include building for unanticipated future use; progressively enriching designs using CSS3 properties that work today; the magic and flexibility of using RGB color with an alpha channel; modular float management, crafting flexible frameworks; fluid layouts using grid-based design principles; and craftsmanship details on typography, jQuery, and shifting backgrounds.

• 
  Hillman Curtis on Creating Short Films for the Web
  Curtis
  ©2006 | Peachpit Press | Paper; 232 pp | Instock
  ISBN-10: 0321278917 | ISBN-13: 9780321278913
  Suggested retail price: $34.99  Buy from myPearsonStoreNet price: $17.84  (What's this?)

• 
  Homepage Usability: 50 Websites Deconstructed
  Nielsen & Tahir
  ©2002 | Peachpit Press | Paper; 336 pp | Instock
  ISBN-10: 073571102X | ISBN-13: 9780735711020
  Suggested retail price: $50.00  Buy from myPearsonStoreNet price: $25.50  (What's this?)Brief Description

  

  For all levels of Computer Science courses in Web Site Design and Management, as well as a valuable practical resource for professionals responsible for designing or managing web sites.

  Homepage Usability: 50 Websites Deconstructed Presents and discusses the elements that contribute to a good or not-so-good first impression on a web site by assessing the success and failure of the home pages of 50 high profile media, entertainment, technology, and business web sites. Among other topics, the book focuses on the effectiveness, ease of navigation, and the percentage of the page devoted to content on the home page of each site.

• 
  Hot Shoe Diaries, The: Big Light from Small Flashes
  McNally
  ©2009 | Peachpit Press | Paper; 320 pp | Instock
  ISBN-10: 0321580141 | ISBN-13: 9780321580146
  Suggested retail price: $39.99  Buy from myPearsonStoreNet price: $20.39  (What's this?)Brief Description

  

  When Joe's not on assignment for the biggest-name magazines and Fortune 500 clients, he's in the classroom teaching location lighting, environmental portraiture, and how to get the shot at workshops around the world. These on-location workshops are usually reserved for a handful of photographers each year, but now you can learn the same techniques that Joe shares in his seminars and lectures in a book that brings Joe's sessions to life. In this book, Joe delivers the definitive guide to flash. He starts with the basics and how to get started and then moves on to techniques for using really simple approaches (one light, two light). The book contains a discussion of what's in the camera bag lighting wise, gadgets, field survival, light shaping tools, approaches, and more. All along the way he imparts his photography wisdom and gets the reader to move on past their fears, showing them examples of disasters and how to recover. Each section contains straight talk and a run-down of what can happen on location.

• 
  Hot Text: Web Writing that Works
  Price & Price
  ©2002 | Peachpit Press | Paper; 528 pp | Instock
  ISBN-10: 0735711518 | ISBN-13: 9780735711518
  Suggested retail price: $40.00  Buy from myPearsonStoreNet price: $20.40  (What's this?)

• 
  Hot-Wiring Your Creative Process: Strategies for print and new media designers
  Cloninger
  ©2007 | Peachpit Press | Paper; 264 pp | Out of Stock
  ISBN-10: 0321350243 | ISBN-13: 9780321350244
  Suggested retail price: $40.00  Net price: $20.40  (What's this?)Brief Description

  

  
  

• 
  How to Win Sales & Influence Spiders: Boosting Your Business & Buzz on the Web
  Seda
  ©2007 | Peachpit Press | Paper; 224 pp | Out of Stock
  ISBN-10: 0321496590 | ISBN-13: 9780321496591
  Suggested retail price: $24.99  Net price: $12.74  (What's this?)Brief Description

  

   

• 
  Imagination Challenge, The: Strategic Foresight and Innovation in the Global Economy
  Manu
  ©2007 | Peachpit Press | Paper; 272 pp | Out of Stock
  ISBN-10: 0321413652 | ISBN-13: 9780321413659
  Suggested retail price: $44.99  Net price: $22.94  (What's this?)Brief Description

  

  
  

• 
  Information Architecture: Blueprints for the Web, 2/E
  Wodtke & Govella
  ©2009 | Peachpit Press | Paper; 312 pp | Instock
  ISBN-10: 0321600800 | ISBN-13: 9780321600806
  Suggested retail price: $45.00  Buy from myPearsonStoreNet price: $22.95  (What's this?)Brief Description

  

  Information Architecture: Blueprints for the Web, Second Edition introduces the core concepts of information architecture: organizing web site content so that it can be found, designing website interaction so that it's pleasant to use, and creating an interface that is easy to understand. This book helps designers, project managers, programmers, and other information architecture practitioners avoid costly mistakes by teaching the skills of information architecture swiftly and clearly.

• 
  Information Architecture: Blueprints for the Web
  Wodtke
  ©2003 | Peachpit Press | Paper; 368 pp | Instock
  ISBN-10: 0735712506 | ISBN-13: 9780735712508
  Suggested retail price: $39.99  Buy from myPearsonStoreNet price: $20.39  (What's this?)Brief Description

  

  The primary audience for this book is any student having to play the role of information architect. These may be design students, business students, or computer science students. This book provides a basic understanding of the practice and principles of Information Architecture. When you build a building, you make a blueprint. When you build a toaster, you create a diagram of its workings. Yet web sites whose complexity far exceeds a toaster's are thrown up hastily with barely a thought to how a human is supposed to use them. This book will concentrate on teaching the key skills needed to make the complex clear and the complicated simple. It shows students how to apply these principles, filling a crucial need in the Web industry where diverse types of people fill this role. The book is written in a light and breezy style with copious illustrations, flowcharts and other graphics.

• 
  Lean Forward Moment, The: Create Compelling Stories for Film, TV, and the Web
  Hollyn
  ©2009 | Peachpit Press | Paper; 384 pp | Instock
  ISBN-10: 0321585453 | ISBN-13: 9780321585455
  Suggested retail price: $44.99  Buy from myPearsonStoreNet price: $22.94  (What's this?)Brief Description

  

  In this groundbreaking book Norman Hollyn outlines his 'Lean Forward Moment Method' of storytelling that applies to all aspects of the film-making process and media production. Whether you are an editor, producer, director, cinematographer or visual effects pro, this book will provide the essential techniques you need to create engaging content that emotionally connects with your audience. The core storytelling techniques in this book, apply equally to all levels and types of film and media projects: feature films, television documentaries, fiction, web-based video games, commercials, event films and much more. As an Associate Professor at the School of Cinematic Arts at USC and having worked on movie projects with such Hollywood greats at Alan J Pakula, Sidney Lumet and Francis Ford Coppola, Norman Hollyn is uniquely qualified to provide you with the conceptual and practical tools to tell your story effectively. After the initial formative chapters, Norman examines the filmmaking process in its three main areas - preproduction, production and postproduction. Within each area he describes how the Lean Forward method can help with every step of the creative process(setup, scene description, the script, production design, direction, cinematography, editing, opticals and special effects, music and sound.) He then brings together the concepts he discusses by providing real world examples from a drama, an action film, a documentary and a commercial.

• 
  Logo Design Love: A Guide to Creating Iconic Brand Identities
  Airey
  ©2010 | Peachpit Press | Paper; 216 pp | Instock
  ISBN-10: 0321660765 | ISBN-13: 9780321660763
  Suggested retail price: $34.99  Buy from myPearsonStoreNet price: $17.84  (What's this?)Brief Description

  

  In Logo Design Love, Irish graphic designer David Airey brings the best parts of his wildly popular blog of the same name to the printed page. Just as in the blog, David fills each page of this simple, modern-looking book with gorgeous logos and real world anecdotes that illustrate best practices for designing brand identity systems that last.
  

• 
  Macromedia Dreamweaver MX 2004 and Databases
  Nicholson
  ©2004 | Peachpit Press | Paper; 456 pp | Instock
  ISBN-10: 0735713707 | ISBN-13: 9780735713703
  Suggested retail price: $45.00  Buy from myPearsonStoreNet price: $22.95  (What's this?)

• 
  Making Meaning: How Successful Businesses Deliver Meaningful Customer Experiences
  Diller, Shedroff & Rhea
  ©2006 | Peachpit Press | Cloth; 152 pp | Out of Stock
  ISBN-10: 0321374096 | ISBN-13: 9780321374097
  Suggested retail price: $24.99  Net price: $12.74  (What's this?)Brief Description

  

  
  

• 
  Making Meaning: How Successful Businesses Deliver Meaningful Customer Experiences (Paperback)
  Diller, Shedroff & Rhea
  ©2006 | Peachpit Press | Paper; 160 pp | Instock
  ISBN-10: 0321552342 | ISBN-13: 9780321552341
  Suggested retail price: $24.99  Buy from myPearsonStoreNet price: $12.74  (What's this?)

• 
  Marty Neumeier's INNOVATION WORKSHOP: Brand Strategy + Design Thinking = Transformation, DVD
  Neumeier
  ©2010 | Peachpit Press | Boxed Set | Instock
  ISBN-10: 0321636937 | ISBN-13: 9780321636935
  Suggested retail price: $34.99  Buy from myPearsonStoreNet price: $17.84  (What's this?)Brief Description

  

  In this DVD video, brand guru Marty Neumeier presents concepts from his three bestselling “whiteboard” books—THE BRAND GAP, ZAG, and THE DESIGNFUL COMPANY—to give you the tools you’ll need to thrive in the new economy. Using memorable principles and simple exercises, he’ll lead you and your team on a lively journey from traditional business thinking to “designful” thinking. You’ll come back to these ideas again and again as you transform your company into a powerhouse of nonstop innovation.
  Contains 45 minutes of exercises and material--enough activities for a half-day workshop!

• 
  Mastering CSS with Dreamweaver CS3
  Sullivan & Rewis
  ©2008 | Peachpit Press | Paper; 360 pp | Instock
  ISBN-10: 0321508971 | ISBN-13: 9780321508973
  Suggested retail price: $49.99  Buy from myPearsonStoreNet price: $25.49  (What's this?)

• 
  Mastering CSS with Dreamweaver CS4
  Sullivan & Rewis
  ©2009 | Peachpit Press | Paper; 368 pp | Instock
  ISBN-10: 0321605039 | ISBN-13: 9780321605030
  Suggested retail price: $49.99  Buy from myPearsonStoreNet price: $25.49  (What's this?)Brief Description

  

  Millions of Web designers use Dreamweaver and most of them think creating CSS-based, standards-compliant sites is a challenge. In Mastering CSS with Dreamweaver CS4, authors Stephanie Sullivan and Greg Rewis bridge the gaps between the worlds of CSS design and Dreamweaver by demonstrating how to use Dreamweaver CS4 and CSS together to create individualized, standards-based layouts. Through hands-on projects with lots of visuals, the book enables every user of Dreamweaver to learn CSS effectively and easily.

• 
  Mastering Web Content: Behavior with Ajax, DVD
  Rewis
  ©2009 | Peachpit Press | Boxed Set | Instock
  ISBN-10: 0321636910 | ISBN-13: 9780321636911
  Suggested retail price: $39.99  Buy from myPearsonStoreNet price: $20.39  (What's this?)Brief Description

  

  In this video  on DVD-ROM, web designers and developers interested in standards-compliant Ajax techniques will learn to create Ajax-style behaviors that will work for all users, using Spry and jQuery. Spry and jQuery are JavaScript libraries that let designers and developers easily implement AJAX widgets, such as accordion panes, multi-tab interfaces, effects and sliding panels, as well as advanced data manipulation and form validation, without sacrificing backward compatibility for non-JavaScript enabled user agents. This video demonstrates techniques for using Spry that are not documented in the Adobe Help materials.
  Running time: 1:41 hours
  
  Table of Contents
  01: JavaScript Primer (Time: 11:03)
  02: Style Switching with JavaScript (Time: 14:43)
  03: Hello World with jQuery (Time: 12:43)
  04: Hello World with Spry (Time: 06:30)
  05: Playing with Widgets (Time: 12:56)
  06: XML Data Sets with Spry (Time: 13:44)
  07: HTML Data Sets with Spry (Time: 14:25)
  08: Adding Ajax Effects (Time: 09:05)
  09: Unobtrusive Enhancements (Time: 05:52)
  
  
  

• 
  Mastering Web Content: Structure and Presentation with XHTML and CSS, DVD
  Sullivan
  ©2009 | Peachpit Press | Boxed Set | Instock
  ISBN-10: 0321636929 | ISBN-13: 9780321636928
  Suggested retail price: $39.99  Buy from myPearsonStoreNet price: $20.39  (What's this?)Brief Description

  

  In this video, CSS expert Stephanie Sullivan delivers a roadmap for approaching web design projects, teaching you how to save precious development time and still create accessible, search-engine friendly content. As a popular speaker with an approachable straightforward style, Stephanie takes users over the fundamentals of creating standards-compliant Web sites, from separating content and presentation, to using progressive enhancement to make sure your sites work for all users.  She also shows how she approaches analyzing designs to save bandwidth and demonstrate some useful CSS techniques.
  Running Time: 2:18 hours
  
  Table of Contents
  01 - Websites are content (Time: 09:04)
  02 - Emphasizing Key Content Wireframing (Time: 06:12)
  03 - The three layers affecting your content (Time: 08:24)
  04 - Structure: The head element (Time: 08:18)
  05 - Structure: Document Semantics and Flow (Time: 07:38)
  06 - Structure: Document Tree and Cascade (Time: 08:29)
  07 - The Display Property, Box Model and Margin Collapse (Time: 14:18)
  08 - Specificity, specificity, specificity (Time: 07:27)
  09 – Positioning (Time: 06:21)
  10 - Floating and Clearing (Time: 09:03)
  11 - Choosing a Layout Type (Time: 14:11)
  12 - Analyzing a Comp for Lightweight Pages (Time: 13:21)
  13 - Fixed Layouts: Faux techniques, Multiple Wrappers and Adjacent Elements (Time: 12:59)
  14 - Flexible Layouts: Two and Three Column Faux Techniques (Time: 12:43)
  
  

• 
  Modular Web Design: Creating Reusable Components for User Experience Design and Documentation
  Curtis
  ©2010 | Peachpit Press | Paper; 360 pp | Instock
  ISBN-10: 0321601351 | ISBN-13: 9780321601353
  Suggested retail price: $44.99  Buy from myPearsonStoreNet price: $22.94  (What's this?)Brief Description

  

  User experience design teams often suffer from a decentralized, blank canvas approach to creating and documenting a design solution for each new project. As teams repeatedly reinvent screen designs, inconsistency results, and IT teams scramble to pick up the pieces. Pattern libraries only go so far, suggesting general solutions to common problems instead of offering concrete, specific design treatments. At times, documented solutions turn into a costly mess of unclear expectations, unrealistic goals, and abandoned work.
  
  Enter components, each of which represents a chunk of a Web page. Designers can produce wireframes, mockups, or markup far more efficiently reusing components based on an established design system. Rather than limit innovation, components enable designers to render solved design frameworks quickly and to focus on the problem at hand, drastically improving the quality and rate of production. In addition, teams develop a deeper baseline for collaboration, a platform for governance, and a structure for useful and predictable documentation.
   
  This book defines the role of components and why they matter, maps out how to organize and build a component library, discusses how to use components in practice, and teaches a process for documenting and maintaining components.
  

• 
  Moment It Clicks, The: Photography secrets from one of the world's top shooters
  McNally
  ©2008 | Peachpit Press | Paper; 272 pp | Instock
  ISBN-10: 0321544080 | ISBN-13: 9780321544087
  Suggested retail price: $54.99  Buy from myPearsonStoreNet price: $28.04  (What's this?)Brief Description

  

  THE FIRST BOOK WITH ONE FOOT ON THE COFFEE TABLE, AND ONE FOOT IN THE
  CLASSROOM
  Joe McNally, one of the world’s top pro digital photographers, whose celebrated work has graced the pages of Sports Illustrated, Time, and National Geographic (to name a few), breaks new ground by doing something no photography book has ever done—blending the rich, stunning images and elegant layout of a coffee-table book with the invaluable training, no-nonsense insights, and photography secrets usually found only in those rare, best-of-breed educational books.
  
  When Joe’s not on assignment for the biggest-name magazines and Fortune 500 clients, he’s in the classroom teaching location lighting, environmental portraiture, and how to “get the shot” at workshops around the world. These on-location workshops are usually reserved for a handful of photographers each year, but now you can learn the same techniques that Joe shares in his seminars and lectures in a book that brings Joe’s sessions to life.
  
  
  

• 
  More Eric Meyer on CSS
  Meyer
  ©2004 | Peachpit Press | Paper; 304 pp | Out of Stock
  ISBN-10: 0735714258 | ISBN-13: 9780735714250
  Suggested retail price: $48.00  Net price: $24.48  (What's this?)

• 
  MTIV: Process, Inspiration and Practice for the New Media Designer
  Curtis
  ©2002 | Peachpit Press | Paper; 240 pp | Instock
  ISBN-10: 0735711658 | ISBN-13: 9780735711655
  Suggested retail price: $55.00  Buy from myPearsonStoreNet price: $28.05  (What's this?)

• 
  Nash Editions: Photography and the Art of Digital Printing
  Nash Editions
  ©2007 | Peachpit Press | Cloth; 248 pp | Instock
  ISBN-10: 0321316304 | ISBN-13: 9780321316301
  Suggested retail price: $50.00  Buy from myPearsonStoreNet price: $25.50  (What's this?)Brief Description

  

  
  

• 
  Neuro Web Design: What Makes Them Click?
  Weinschenk
  ©2009 | Peachpit Press | Paper; 168 pp | Instock
  ISBN-10: 0321603605 | ISBN-13: 9780321603609
  Suggested retail price: $24.99  Buy from myPearsonStoreNet price: $12.74  (What's this?)Brief Description

  

  “While you’re reading Neuro Web Design, you’ll probably find yourself thinking ‘I already knew that…’ a lot. But when you’re finished, you’ll discover that your ability to create effective web sites has mysteriously improved. A brilliant idea for a book, and very nicely done.”
  — Steve Krug, author of Don’t Make Me Think!
  A Common Sense Approach to Web Usability
  
  Why do people decide to buy a product online? Register at your Web site? Trust the information you provide? Neuro Web Design applies the research on motivation, decision making, and neuroscience to the design of Web sites. You will learn the unconscious reasons for people’s actions, how emotions affect decisions, and how to apply the principles of persuasion to design Web sites that encourage users to click.
  
  Neuro Web Design employs “neuro-marketing” concepts, which are at the intersection of psychology and user experience. It’s scientific, yet you’ll find it accessible, easy to read, and easy to understand. By applying the concepts and examples in this book, you’ll be able to dramatically increase the effectiveness and conversion rates of your own Web site.
  
  

• 
  Object-Oriented Programming with ActionScript 2.0
  Tapper, Talbot & Haffner
  ©2004 | Peachpit Press | Paper; 504 pp | Instock
  ISBN-10: 0735713804 | ISBN-13: 9780735713802
  Suggested retail price: $45.00  Buy from myPearsonStoreNet price: $22.95  (What's this?)

• 
  Photographing Nature: A photo workshop from Brooks Institute's top nature photography instructor
  Clevenger
  ©2010 | Peachpit Press | Paper; 320 pp | Instock
  ISBN-10: 0321637542 | ISBN-13: 9780321637543
  Suggested retail price: $44.99  Buy from myPearsonStoreNet price: $22.94  (What's this?)Brief Description

  

  Photographing Nature takes students who can't afford--or aren't able to attend--Brooks Institute through the same course of instruction that Clevenger has been teaching at the school for over 20 years.
  In this gorgeous, four-color course-in-a-book, each chapter opens with a spectacular photo spread from nature that Clevenger uses to illustrate themes and techniques essential to mastering nature photography. Students will feel like they're in his class as he talks about how each photo was captured, the tools and techniques used both in the field and back at the computer, and typical problems related to capturing such a photo, along with solutions. Each chapter also includes sample Q&A sessions taken from Brooks classes as well as assignments. Students will also be encouraged to share their homework on the Photographing Nature Flickr site, where they can compare their work with fellow "classmates."

• 
  Photoshop 5 & 5.5 Artistry
  Haynes & Crumpler
  ©2000 | Peachpit Press | Paper Bound w/CD-ROM; 408 pp | Instock
  ISBN-10: 0735709947 | ISBN-13: 9780735709942
  Suggested retail price: $55.00  Buy from myPearsonStoreNet price: $28.05  (What's this?)Brief Description

  

  For courses in Photoshop, Graphics Applications, and Computer Graphics.

  Photoshop 5/5.5 Artistry is for serious students and photographers who gravitate to using digital technology and the Web as their processing and distribution tools of choice. New Riders is here with the updated version of Photoshop 5 Artistry, including material that covers all of Photoshop 5.5’s new critical features. This book is an in- depth course on digital imaging for intermediate and advanced users who want to create the best possible photographic images. Over fifty small sections show you a focused approach to doing specific tasks. As you work through chapters and step-by-step, hands-on exercises, you will gain in- depth understanding of the complex topics, such as calibration and ICC color management, and master the relationship between Photoshop tools.

• 
  Photoshop Elements 5 Book for Digital Photographers, The
  Kelby
  ©2007 | Peachpit Press | Paper; 512 pp | Instock
  ISBN-10: 0321476735 | ISBN-13: 9780321476739
  Suggested retail price: $44.99  Buy from myPearsonStoreNet price: $22.94  (What's this?)Brief Description

  

  
  

• 
  Photoshop Elements 6 Book for Digital Photographers, The
  Kelby & Kloskowski
  ©2008 | Peachpit Press | Paper; 512 pp | Out of Stock
  ISBN-10: 0321524640 | ISBN-13: 9780321524645
  Suggested retail price: $44.99  Net price: $22.94  (What's this?)Brief Description

  

  
  

• 
  Photoshop Elements 7 Book for Digital Photographers, The
  Kelby & Kloskowski
  ©2009 | Peachpit Press | Paper; 512 pp | Out of Stock
  ISBN-10: 0321565959 | ISBN-13: 9780321565952
  Suggested retail price: $49.99  Net price: $25.49  (What's this?)Brief Description

  

  Best-selling author Scott Kelby pairs up again with Matt Kloskowski to deliver the definitive book on using Photoshop Elements 7 to create the best possible images. With this newest release of Photoshop Elements, Scott and Matt show readers how to work with their images like a pro, from importing to organization to correction to output. Readers will learn all they need to know about the digital photography workflow, as well as the latest secrets of the pros to help them create the best special effects, apply the most useful sharpening techniques, and avoid many of the hassles and problems that are encountered in digital photography (such as digital noise and color halos).

• 
  Photoshop Elements 8 Book for Digital Photographers, The
  Kelby & Kloskowski
  ©2010 | Peachpit Press | Paper; 496 pp | Instock
  ISBN-10: 0321660331 | ISBN-13: 9780321660336
  Suggested retail price: $49.99  Buy from myPearsonStoreNet price: $25.49  (What's this?)Brief Description

  

  Best-selling author Scott Kelby pairs up again with Matt Kloskowski to deliver the definitive book on using Photoshop Elements 8 to create the best possible images. With this newest release of Photoshop Elements, Scott and Matt show readers how to work with their images like a pro, from importing to organization to correction to output. Readers will learn all they need to know about the digital photography workflow, as well as the latest industry secrets to help them create the best special effects, apply the most useful sharpening techniques, and avoid many of the common hassles and problems that are encountered in digital photography (such as digital noise and color halos).

• 
  Photoshop Masking & Compositing
  Eismann
  ©2005 | Peachpit Press | Paper; 560 pp | Instock
  ISBN-10: 0735712794 | ISBN-13: 9780735712799
  Suggested retail price: $59.99  Buy from myPearsonStoreNet price: $30.59  (What's this?)Brief Description

  

• 
  Photoshop Studio with Bert Monroy: Digital Painting
  Monroy
  ©2008 | Peachpit Press | Paper; 304 pp | Instock
  ISBN-10: 0321515870 | ISBN-13: 9780321515872
  Suggested retail price: $49.99  Buy from myPearsonStoreNet price: $25.49  (What's this?)Brief Description

  

  One of the most talented digital artists working in the medium shares his secrets for creating stunning art using Adobe Photoshop. A master class for the experienced Photoshop artist, this beautifully illustrated guide not only shows how to construct digital images, but also the painstaking refinement process required to create truly magnificent work. With the culmination of years of experimentation, Bert Monroy demonstrates step-by-step the essential techniques you’ll need to build awe-inspiring photorealistic paintings.
  
  Learn how to:
  • Effectively use the Brushes palette and other Photoshop tools
  • Master alpha channels, layers, selections, filters, masks, and clipping paths
  • Use highlights and shadows effectively to set the mood and add dimension
  • Understand perspective and create eye-catching compositions
  • Organize your workflow, take photographs, and collect reference materials to produce an accurate rendering of the subject
  
  Download bonus chapters at: www.peachpit.com/digitalpainting

• 
  Photoshop Studio with Bert Monroy: Lessons in Digital Painting, DVD
  Monroy
  ©2009 | Peachpit Press | Boxed Set | Instock
  ISBN-10: 0321603656 | ISBN-13: 9780321603654
  Suggested retail price: $34.99  Buy from myPearsonStoreNet price: $17.84  (What's this?)Brief Description

  

  Digital artist Bert Monroy invites you into his personal studio in Berkeley, California, to share the inspirations and secrets behind his stunning art using Adobe Photoshop. In this video, Bert continues to develop the core principles of his book Photoshop Studio with Bert Monroy: Digital Painting, dissecting more paintings and taking you even further along on the path of your own creative process. With 13 new demonstrations and lessons from Bert, you will learn about:
   
  • Light and Shadows
  • Reflections
  • Layers and Layers styles
  • Textures
  • Smart Filters
  • Alpha Channels and Calculations
  • Chaotic Patterns
  • Creating Brushes
  
  Bert Monroy is a pioneer in the world of digital art. He is a veteran of 20 years in the advertising industry and 30 years as a commercial illustrator. He co-authored the first book on Photoshop. He is also the author of Bert Monroy: Photorealistic Techniques with Photoshop and Illustrator, Photoshop Studio with Bert Monroy, and Commercial Photoshop with Bert Monroy. 
  

• 
  Photoshop Type Effects Visual Encyclopedia
  Pring
  ©2002 | Peachpit Press | Paper Bound w/CD-ROM; 225 pp | Instock
  ISBN-10: 0735711909 | ISBN-13: 9780735711907
  Suggested retail price: $45.00  Buy from myPearsonStoreNet price: $22.95  (What's this?)

• 
  ppk on JavaScript
  Koch
  ©2007 | Peachpit Press | Paper; 528 pp | Instock
  ISBN-10: 0321423305 | ISBN-13: 9780321423306
  Suggested retail price: $44.99  Buy from myPearsonStoreNet price: $22.94  (What's this?)

• 
  Presentation Zen Design: Simple Design Principles and Techniques to Enhance Your Presentations
  Reynolds
  ©2010 | Peachpit Press | Paper; 264 pp | Instock
  ISBN-10: 0321668790 | ISBN-13: 9780321668790
  Suggested retail price: $34.99  Buy from myPearsonStoreNet price: $17.84  (What's this?)Brief Description

  

  In his first book, Presentation Zen, Garr Reynolds gave readers the framework for planning, putting together, and delivering successful presentations. Now he's back to take readers further along this path and much deeper into the design realm, where he'll show how to apply time-honored design principles to presentation layouts.
  
  Many presenters lack the fundamentals of graphic design. After reading this book, students will never be able to look at another presentation slide (or any visual for that matter) in the same way again. Their eyes will have become sharp and their minds critical as to what is and what is not effective visual communication and graphic design. Presentation Zen Design includes loads of before and after examples to set students on the path to becoming engaging visual communicators.
  
  Throughout Presentation Zen Design, students will get the same one-on-one, practical advice from Garr that made his first book a wildly popular seller. Not only will they discover all the design elements that go into good presentations, they'll also learn key benefits to using particular designs for various outcomes and will accomplish the goal of making a lasting connection with their audiences.

• 
  Presentation Zen: Simple Ideas on Presentation Design and Delivery
  Reynolds
  ©2008 | Peachpit Press | Paper; 240 pp | Instock
  ISBN-10: 0321525655 | ISBN-13: 9780321525659
  Suggested retail price: $34.99  Buy from myPearsonStoreNet price: $17.84  (What's this?)Brief Description

  

   

• 
  Presentation Zen: The Video (DVD)
  Reynolds
  ©2009 | Peachpit Press | Boxed Set | Instock
  ISBN-10: 0321647041 | ISBN-13: 9780321647047
  Suggested retail price: $29.99  Buy from myPearsonStoreNet price: $15.29  (What's this?)Brief Description

  

  Best-selling author and authority on presentation design and delivery Garr Reynolds invites you to create provocative presentations with solid designs and Zen simplicity. In this personal, one-on-one video, Garr expands on his ideas from his popular book, Presentation Zen, and blog, presentationzen.com, and challenges you to go beyond the conventional slide presentation  style and think more creatively to achieve simpler, more effective presentations.
  
  Within an hour viewers will learn to:
  
  

  • plan and prepare your presentations, and craft their story with storyboarding techniques.
  • utilize design principles that show viewers to communicate messages more effectively and emotionally.
  • deliver their presentations by successfully connecting with their audience.

  
  This is a video DVD.
  Run time: 50 minutes
  Languages: English
  Subtitles: Japanese and Spanish
  Closed Captioned in English

• 
  Prioritizing Web Usability
  Nielsen & Loranger
  ©2006 | Peachpit Press | Paper; 432 pp | Instock
  ISBN-10: 0321350316 | ISBN-13: 9780321350312
  Suggested retail price: $55.00  Buy from myPearsonStoreNet price: $28.05  (What's this?)Brief Description

  

  Prioritizing Web Usability is the guide for anyone who wants to take their Web site(s) to next level and make usability a priority! Through the authors’ wisdom, experience, and hundreds of real-world user tests and contemporary Web site critiques, you’ll learn about site design, user experience and usability testing, navigation and search capabilities, old guidelines and prioritizing usability issues, page design and layout, content design, and more!
  

• 
  Project Guide to UX Design, A: For user experience designers in the field or in the making
  Unger & Chandler
  ©2009 | Peachpit Press | Paper; 288 pp | Instock
  ISBN-10: 0321607376 | ISBN-13: 9780321607379
  Suggested retail price: $34.99  Buy from myPearsonStoreNet price: $17.84  (What's this?)Brief Description

  

  User experience design is the discipline of creating a useful and usable Web site or application—one that’s easily navigated and meets the needs of both the site owner and its users. But there’s a lot more to successful UX design than knowing the latest Web technologies or design trends: It takes diplomacy, project management skills, and business savvy. That’s where this book comes in. Authors Russ Unger and Carolyn Chandler show you how to integrate UX principles into your project from start to finish.
  
  

• 
  Rocket Surgery Made Easy: The Do-It-Yourself Guide to Finding and Fixing Usability Problems
  Krug
  ©2010 | Peachpit Press | Paper; 168 pp | Instock
  ISBN-10: 0321657292 | ISBN-13: 9780321657299
  Suggested retail price: $35.00  Buy from myPearsonStoreNet price: $17.85  (What's this?)Brief Description

  

  In this how-to companion to Don't Make Me Think: A Common Sense Approach to Web Usability, Steve Krug spells out an approach to usability testing that anyone can easily apply to their own web site, application, or other product.
  
  In this new book, Steve explains how to:
  

  • Test any design, from a sketch on a napkin to a fully-functioning web site or application
  • Keep your focus on finding the most important problems (because no one has the time or resources to fix them all)
  • Fix the problems that you find, using his "The least you can do" approach

  By paring the process of testing and fixing products down to its essentials (A morning a month, that's all we ask ), Rocket Surgery makes it realistic for teams to test early and often, catching problems while it's still easy to fix them. Rocket Surgery Made Easy adds demonstration videos to the proven mix of clear writing, before-and-after examples, witty illustrations, and practical advice that made Don't Make Me Think so popular.

• 
  Scriptin' with JavaScript and Ajax: A Designer's Guide
  Wyke-Smith
  ©2010 | Peachpit Press | Paper; 312 pp | Instock
  ISBN-10: 0321572602 | ISBN-13: 9780321572608
  Suggested retail price: $44.99  Buy from myPearsonStoreNet price: $22.94  (What's this?)Brief Description

  

  JavaScript is the brains of your Web page—it enables you to modify a document’s structure, styling, and content in response to user actions without requesting new pages from the server. Scriptin' with JavaScript and Ajax teaches you how to master this powerful and elegant language so you can develop intuitive user interactions that take the user experience to new levels of sophistication and responsiveness.
  
  Today’s application-like Web experiences (such as Salesforce.com and Google Maps) and Web 2.0 sites (such as Flickr.com and Twitter) are powered by JavaScript and Ajax. Using the techniques shown in this book, you will be able to start creating similar experiences in the sites you design.
  
  Scriptin' with JavaScript and Ajax will teach you how to:
  

  • Start developing with JavaScript fast!

  • Write lightweight but powerful object-oriented code

  • Modify the Document Object Model

  • “Progressively enhance” your pages with JavaScript to provide the highest levels of accessibility to all users

  • Learn sophisticated techniques for making your pages respond to user actions

  • Use the downloadable Scriptin’ library of helper functions to speed development and ensure cross-browser compatibility

  • Use Ajax scripting techniques to update specific areas of the page with data from the server

  • Create powerful interface interactions, such as sliding panels and tree menus

  • Evaluate frameworks such as jQuery and Prototype to find the best one for your needs

  • Build an online application that looks and responds like a regular desktop application

  • Easily adapt the Scriptin’ code examples for use in your own projects—download them at www.scriptinwithajax.com

• 
  Search Engine Advertising: Buying Your Way to the Top to Increase Sales
  Seda
  ©2004 | Peachpit Press | Paper; 368 pp | Instock
  ISBN-10: 0735713995 | ISBN-13: 9780735713994
  Suggested retail price: $34.99  Buy from myPearsonStoreNet price: $17.84  (What's this?)

• 
  Search Engine Advertising: Buying Your Way to the Top to Increase Sales, 2/E
  Lee & Seda
  ©2009 | Peachpit Press | Paper; 288 pp | Instock
  ISBN-10: 0321495993 | ISBN-13: 9780321495990
  Suggested retail price: $34.99  Buy from myPearsonStoreNet price: $17.84  (What's this?)Brief Description

  

  “A remarkable book that eases you into the important world of search engine advertising. Read it before your competitors do!”
  —Danny Sullivan, Editor SearchEngineWatch.com
  
  Nothing delivers high-quality traffic like the search engines, but if you’re not showing up prominently in the results for your desired keywords, that means your competition is. The way to gain control and maximize profit is to take advantage of paid search results. Paid search engine listings can deliver site visitors who want to buy what you sell. And they can pinpoint exactly the right landing pages using not only keywords, but also geography, time of day, and more. With a little education and pre-planning, any company can launch a profitable search engine advertising program.
  
  Key features in this book include learning how to:
  • Buy top positions on the major search engines profitably
  • Transform poor ad copy into ads that deliver results
  • Increase visitor-to-buyer conversions
  • Begin paid search advertising now, even if you’re a novice
  • Use advanced techniques to evaluate and improve your results
  • Leverage successes from Google into Yahoo, Microsoft, and more
  • Leave the unprofitable clicks to your competition while grabbing the most profitable ones

• 
  Search Engine Visibility
  Thurow
  ©2003 | Peachpit Press | Paper; 320 pp | Instock
  ISBN-10: 0735712565 | ISBN-13: 9780735712560
  Suggested retail price: $34.99  Buy from myPearsonStoreNet price: $17.84  (What's this?)

• 
  SEO and Beyond: A Holistic Approach to Findability, DVD
  Walter
  ©2009 | Peachpit Press | Boxed Set; 10 pp | Instock
  ISBN-10: 0321618475 | ISBN-13: 9780321618474
  Suggested retail price: $34.99  Buy from myPearsonStoreNet price: $17.84  (What's this?)Brief Description

  

  In this video (DVD-ROM), noted web design expert, author, and consultant Aarron Walter demonstrates a holistic approach to building websites. He shows web designers and developers how to help audiences find their web content and rediscover it later. Viewers will learn the basic concepts behind SEO and findability, as well as practical web standards by watching Aarron take a real world project from paper to pixel.
  
  The video will help you:
  • Improve your websites by taking a holistic approach to planning, designing, and developing.
  • Improve the findability of your websites using web standards.
  • Avoid making simple mistakes that impact findability.

• 
  SocialCorp: Social Media Goes Corporate
  Postman
  ©2009 | Peachpit Press | Paper; 208 pp | Instock
  ISBN-10: 0321580087 | ISBN-13: 9780321580085
  Suggested retail price: $29.99  Buy from myPearsonStoreNet price: $15.29  (What's this?)

• 
  Speaking in Styles: Fundamentals of CSS for Web Designers
  Teague
  ©2009 | Peachpit Press | Paper; 360 pp | Instock
  ISBN-10: 0321574168 | ISBN-13: 9780321574169
  Suggested retail price: $44.99  Buy from myPearsonStoreNet price: $22.94  (What's this?)Brief Description

  

  Speaking in Styles targets Web designers, aiming to help them learn the "language" that will be used to take their vision from the static comp to the live Internet. Many designers think that CSS is code, and that it's too hard to learn. Jason takes an approach to CSS that breaks it down around common design tasks and helps the reader learn that they already think in styles--they just need to learn to speak the language.

• 
  Strategic Mobile Design: Creating Engaging Experiences
  Cartman & Ting
  ©2009 | Peachpit Press | Paper; 224 pp | Instock
  ISBN-10: 0321580079 | ISBN-13: 9780321580078
  Suggested retail price: $34.99  Buy from myPearsonStoreNet price: $17.84  (What's this?)Brief Description

  

  This book gives anyone interested in mobile campaigns, both client-side and production-side, the knowledge to approach a mobile project with a cohesive strategy. The book presents a holistic view of the mobile ecosystem design/technology/marketing/business/build, with enough information to get one started with a project of this nature.

  ---

• 
  Stylin' with CSS: A Designer's Guide
  Wyke-Smith
  ©2005 | Peachpit Press | Paper; 288 pp | Instock
  ISBN-10: 0321305256 | ISBN-13: 9780321305251
  Suggested retail price: $34.99  Buy from myPearsonStoreNet price: $17.84  (What's this?)

• 
  Stylin' with CSS: A Designer's Guide, 2/E
  Wyke-Smith
  ©2008 | Peachpit Press | Paper; 312 pp | Instock
  ISBN-10: 0321525566 | ISBN-13: 9780321525567
  Suggested retail price: $39.99  Buy from myPearsonStoreNet price: $20.39  (What's this?)

• 
  Tagging: People-powered Metadata for the Social Web
  Smith
  ©2008 | Peachpit Press | Paper; 216 pp | Instock
  ISBN-10: 0321529170 | ISBN-13: 9780321529176
  Suggested retail price: $39.99  Buy from myPearsonStoreNet price: $20.39  (What's this?)

• 
  Talent Is Not Enough: Business Secrets For Designers
  Perkins
  ©2006 | Peachpit Press | Paper; 392 pp | Out of Stock
  ISBN-10: 0321278798 | ISBN-13: 9780321278791
  Suggested retail price: $39.99  Net price: $20.39  (What's this?)Brief Description

  

  
  

• 
  Transcending CSS: The Fine Art of Web Design
  Clarke
  ©2007 | Peachpit Press | Paper; 384 pp | Instock
  ISBN-10: 0321410971 | ISBN-13: 9780321410979
  Suggested retail price: $54.99  Buy from myPearsonStoreNet price: $28.04  (What's this?)Brief Description

  

  As the Web evolves to incorporate new standards and the latest browsers offer new possibilities for creative design, the art of creating Web sites is also changing. Few Web designers are experiences programmers, and as a result, working with semantic markup and CSS can create roadblocks to achieving truly beautiful designs using all the resources available. Add to this the pressures of presenting exceptional design to clients and employers, without compromising efficient workflow, and the challenge deepens for those working in a fast-paced environment. As someone who understands these complexities firsthand, author and designer Andy Clarke offers visual designers a progressive approach to creating artistic, usable, and accessible sites using transcendent CSS.

   

  In this groundbreaking book, you’ll discover how to implement highly original designs through visual demonstrations of the creative possibilities using markup and CSS. You’ll learn to use a new design workflow, build prototypes that work well for designers and all team members, use grids effectively, visualize  markup, and discover every phase of the transcendent design process, from working with the latest browsers to incorporating CSS3 to collaborating with team members effectively.

   

  Transcending CSS: The Fine Art of Web Design:

  Uses a visual approach to help you learn coding techniques

  Includes numerous examples of world-class Web sites, photography, and other inspirations that give designers ideas for visualizing their code

  Offers early previews of technical advances in new Web browsers and of the emerging CSS3 specification

• 
  Unusually Useful Web Book, The
  Cohen
  ©2003 | Peachpit Press | Paper; 408 pp | Instock
  ISBN-10: 0735712069 | ISBN-13: 9780735712065
  Suggested retail price: $40.00  Buy from myPearsonStoreNet price: $20.40  (What's this?)

• 
  User Is Always Right, The: A Practical Guide to Creating and Using Personas for the Web
  Mulder & Yaar
  ©2007 | Peachpit Press | Paper; 312 pp | Instock
  ISBN-10: 0321434536 | ISBN-13: 9780321434531
  Suggested retail price: $45.00  Buy from myPearsonStoreNet price: $22.95  (What's this?)

• 
  VisionMongers: Making a Life and a Living in Photography
  duChemin
  ©2010 | Peachpit Press | Paper; 272 pp | Instock
  ISBN-10: 0321670205 | ISBN-13: 9780321670205
  Suggested retail price: $44.99  Buy from myPearsonStoreNet price: $22.94  (What's this?)Brief Description

  

  This guide, a combination of practical advice and inspiration, provides a great resource for students to learn what it really takes to start a photography business.
  
  VisionMongers takes a look at the changing landscape of professional photography and the various journeys that can be taken to get there. Driven by passion and vision, and guided by his own unlikely journey to becoming a full-time photographer, David duChemin leads students through his own thinking and experiences, as well as those of others, as he discusses aspects of the craft of photography as well as the business of it, touching on everything from branding to contracts, from logos to blogging. The book is peppered with inspirational and real-world case studies from photographers from various disciplines, including: Chase Jarvis, Kevin Clark, Gavin Gough, Zack Arias, Karl Grobl, and Dave Delnea. Illustrated by these stories of other photographers, VisionMongers covers the practical aspects about what it takes to turn photography into a career, such as knowing your market, discovering your brand, finding a mentor, listening to your critics, and more. As encouraging as it is realistic, VisionMongers is about making a life and a living in photography.
  
  

• 
  Visual Poetry: A Creative Guide for Making Engaging Digital Photographs
  Orwig
  ©2010 | Peachpit Press | Paper; 304 pp | Instock
  ISBN-10: 0321636821 | ISBN-13: 9780321636829
  Suggested retail price: $44.99  Buy from myPearsonStoreNet price: $22.94  (What's this?)Brief Description

  

  Chris Orwig, a professional photographer and teacher at the prestigious Brooks Institute, offers his unique approach to photography. His stories as lessons make photography accessible to everyone and provide inspiration to beginners or advanced shooters. Anyone can benefit from these simple techniques and assignments using only a camera, natural light, and no extra gear. His insights to reduce and simplify, participate rather than critique, and capture a story with layers, have made him an immensely popular speaker and instructor. Orwig's approach encourages people to really think about and get to know their subject before they shoot. This beautifully illustrated four-color guide provides insight on his personal process and a sneak peek at what his students says is his contagious passion for life and making images.

• 
  Web Anatomy: Interaction Design Frameworks that Work
  Hoekman & Spool
  ©2010 | Peachpit Press | Paper; 224 pp | Instock
  ISBN-10: 0321635027 | ISBN-13: 9780321635020
  Suggested retail price: $39.99  Buy from myPearsonStoreNet price: $20.39  (What's this?)Brief Description

  

  At the start of every web design project, the ongoing struggles reappear. We want to design highly usable and self-evident applications, but we also want to devise innovative, compelling, and exciting interactions that make waves in the market.
  
  What we need is a reuse strategy, coupled with a pathway to innovation. Patterns are part of the game. Components take us further. In Web Anatomy: Interaction Design Frameworks That Work, user experience experts Hoekman and Spool introduce “interaction design frameworks”, the third and final piece of what they call “The Reuse Trinity”, and resolve these issues once and for all.
  
  

• 
  Web Design for ROI: Turning Browsers into Buyers & Prospects into Leads
  Loveday & Niehaus
  ©2008 | Peachpit Press | Paper; 216 pp | Instock
  ISBN-10: 0321489829 | ISBN-13: 9780321489821
  Suggested retail price: $39.99  Buy from myPearsonStoreNet price: $20.39  (What's this?)

• 
  Web ReDesign 2.0: Workflow that Works, 2/E
  Goto & Cotler
  ©2005 | Peachpit Press | Paper; 296 pp | Instock
  ISBN-10: 0735714339 | ISBN-13: 9780735714335
  Suggested retail price: $60.00  Buy from myPearsonStoreNet price: $30.60  (What's this?)

• 
  When Search Meets Web Usability
  Thurow & Musica
  ©2009 | Peachpit Press | Paper; 208 pp | Instock
  ISBN-10: 0321605896 | ISBN-13: 9780321605894
  Suggested retail price: $29.99  Buy from myPearsonStoreNet price: $15.29  (What's this?)Brief Description

  

  This book delivers a proactive approach to building an effective Web site that is search engine friendly and will result in better search rankings. It outlines the steps needed to bridge the gap between a Google search and a Web site, and also improve the users' experience once they get to the site. By understanding the wide variety of information-seeking strategies and the individual behaviors associated with them, this book helps information architects, Web designers/developers, SEOs/SEMs, and usability professionals build better interfaces and functionality into Web sites. Creating a satisfying user experience is the key to maximizing search effectiveness and getting conversions.

• 
  Within the Frame: The Journey of Photographic Vision
  duChemin
  ©2009 | Peachpit Press | Paper; 272 pp | Instock
  ISBN-10: 0321605020 | ISBN-13: 9780321605023
  Suggested retail price: $39.99  Buy from myPearsonStoreNet price: $20.39  (What's this?)Brief Description

  

  Both instructional and inspirational, Within the Frame helps you on your photographic journey to make better images of the places and people you love, whether they are around the world or in your own backyard. duChemin covers how to tell stories, and the technology and tools we have at our disposal in order to tell those narratives. Most importantly, he stresses the crucial theme of vision when it comes to photographing people, places, and cultures—and he helps you cultivate and find your own vision, and then fit it within the frame.
  

• 
  Yes We Did! An inside look at how social media built the Obama brand
  Harfoush
  ©2009 | Peachpit Press | Paper; 216 pp | Instock
  ISBN-10: 0321631536 | ISBN-13: 9780321631534
  Suggested retail price: $24.99  Buy from myPearsonStoreNet price: $12.74  (What's this?)Brief Description

  

  The Obama campaign is widely credited for its unprecedented use of New Media for everything from fundraising to volunteer coordination. After intensively researching the campaign, Rahaf Harfoush had the opportunity to witness the innovation firsthand when joined the New Media team in Chicago for three months. This book takes a comprehensive look at the campaign's use of technology leading up to election night and explores the strategic insights that organizations can apply to their own brand. Peppered with interviews, photos and anecdotes from key members of the New Media Team, this book reveals how the combination of an unwavering strategic vision and collaborative technologies including blogs, social networks, twitter and SMS messaging, empowered a formidable online community to elect the world's first "digital" President.

• 
  Zen of CSS Design, The: Visual Enlightenment for the Web
  Shea & Holzschlag
  ©2005 | Peachpit Press | Paper; 304 pp | Instock
  ISBN-10: 0321303474 | ISBN-13: 9780321303479
  Suggested retail price: $44.99  Buy from myPearsonStoreNet price: $22.94  (What's this?)Brief Description

  

  
  

Pearson Higher Education offers special pricing when you choose to package your text with other student resources. If you're interested in creating a cost-saving package for your students contact your Pearson Higher Education representative.