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CORE TEXTS
Basic Marketing Research & Qualtrics Pkg, 3/E
Malhotra
©2009 | Prentice Hall | Estimated Availability: 09/01/2008
ISBN-10: 013715593X | ISBN-13: 9780137155934
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Basic Marketing Research Using Microsoft Excel Data Analysis, 2/E
Burns & Bush
©2008 | Prentice Hall | Published: 12/13/2007
ISBN-10: 0132059584 | ISBN-13: 9780132059589
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Marketing Research: An Applied Orientation and SPSS 14.0 Student CD, 5/E
Malhotra
©2007 | Prentice Hall | Published: 06/28/2006
ISBN-10: 0132221179 | ISBN-13: 9780132221177
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Marketing Research & SPSS 13.0 Student CD Pkg., 5/E
Burns & Bush
©2006 | Prentice Hall | Published: 11/29/2005
ISBN-10: 0132280353 | ISBN-13: 9780132280358
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Marketing Research: An Integrated Approach, 2/E
Wilson
©2006 | Prentice Hall | Published: 05/18/2006
ISBN-10: 027369474X | ISBN-13: 9780273694748
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Marketing Research: An International Approach, 1/E
Schmidt & Hollensen
©2006 | Prentice Hall | Published: 06/27/2006
ISBN-10: 0273646354 | ISBN-13: 9780273646358
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The Practice of Market and Social Research: An Introduction, 2/E
Mcgivern
©2006 | Prentice Hall | Published: 05/18/2006
ISBN-10: 027369510X | ISBN-13: 9780273695103
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Data and Text Mining: A Business Applications Approach, 1/E
Miller
©2005 | Prentice Hall | Published: 04/06/2004
ISBN-10: 0131400851 | ISBN-13: 9780131400856
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Marketing Research, 1/E
Lehmann, Gupta & Steckel
©1998 | Prentice Hall | Published: 12/05/1997
ISBN-10: 0321014162 | ISBN-13: 9780321014160
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KEY TRADE TITLES
Marketing Metrics: 50+ Metrics Every Executive Should Master, 1/E
Farris, Bendle, Pfeifer & Reibstein
©2006 | Wharton School Publishing | Published: 04/18/2006
ISBN-10: 0131873709 | ISBN-13: 9780131873704
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