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International Marketing and Export Management, 6/E
Albaum & Duerr
©2008 | Prentice Hall | Published: 08/25/2008
ISBN-10: 0273713876 | ISBN-13: 9780273713876
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CORE TEXTS
Global Marketing, 5/E
Keegan & Green
©2008 | Prentice Hall | Published: 11/13/2007
ISBN-10: 0131754343 | ISBN-13: 9780131754348
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Global Marketing: A Decision-Oriented Approach, 4/E
Hollensen
©2007 | Prentice Hall | Published: 05/25/2007
ISBN-10: 0273706780 | ISBN-13: 9780273706786
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Marketing Across Cultures, 4/E
Usunier & Lee
©2005 | Prentice Hall | Published: 04/05/2005
ISBN-10: 0273685295 | ISBN-13: 9780273685296
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International Marketing: An SME Perspective, 1/E
De Burca, Brown & Fletcher
©2004 | Prentice Hall | Published: 05/20/2004
ISBN-10: 0273673238 | ISBN-13: 9780273673231
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Global Marketing Management, 7/E
Keegan
©2002 | Prentice Hall | Published: 07/13/2001
ISBN-10: 0130332712 | ISBN-13: 9780130332714
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SUPPLEMENTAL/VALUE PACK ITEMS
Market Entry Strategy Project, 1/E
Wild
©2007 | Prentice Hall | Published: 10/01/2006
ISBN-10: 0131747703 | ISBN-13: 9780131747708
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Marketing in Practice Case Studies DVD, 1/E
Beard
©2004 | Prentice Hall | Published: 05/20/2004
ISBN-10: 0273681028 | ISBN-13: 9780273681021
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KEY TRADE TITLES
86 Percent Solution, The: How to Succeed in the Biggest Market Opportunity of the Next 50 Years, 1/E
Mahajan & Banga
©2006 | Wharton School Publishing | Published: 09/14/2005
ISBN-10: 0131489070 | ISBN-13: 9780131489073
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Mirage of Global Markets, The: How Globalizing Companies Can Succeed as Markets Localize, 1/E
Arnold
©2004 | FT Press | Published: 07/31/2003
ISBN-10: 013047066X | ISBN-13: 9780130470669
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Winning Strategies for the New Latin Markets, 1/E
Robles, Simon & Haar
©2003 | FT Press | Published: 08/16/2002
ISBN-10: 0130617164 | ISBN-13: 9780130617163
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