Prentice Hall
Business
Browse available resources for Marketing:
Prentice Hall
Browse available resources for Marketing:
Relationship Marketing: Exploring Relational Strategies in Marketing, 3/E
Multivariate Data Analysis, 6/E
Framework for Marketing Management, A, 4/E
Framework for Marketing Management: Integrated PharmaSim Simulation Experience, 4/E
Market-Based Management, 5/E
Marketing Strategy and Competitive Positioning, 4/E
Strategic Brand Management, 3/E
Marketing Strategies: A Contemporary Approach, 2/E
Strategic Marketing Problems: Cases and Comments, 11/E
Digital Marketing Strategy: Text and Cases, 1/E
Analysis for Strategic Marketing, 1/E
Marketing Plan Handbook, The, and Pro Premier Marketing Plan Package, 3/E
HBSP CASE: Learning By the Case Method in Marketing, 1/E
Market Thinker Software, 1/E
Marketing in Practice Case Studies DVD, 1/E
Designful Company, The: How to build a culture of nonstop innovation, 1/E
New Language of Marketing 2.0, The: How to Use ANGELS to Energize Your Market, 1/E
Search Engine Marketing, Inc.: Driving Search Traffic to Your Company's Web Site, 2/E
SocialCorp: Social Media Goes Corporate, 1/E
Open Brand: When Push Comes to Pull in a Web-Made World, The, 1/E
Presentation Zen: Simple Ideas on Presentation Design and Delivery, 1/E
Imagination Challenge, The: Strategic Foresight and Innovation in the Global Economy, 1/E
Marketing in the Public Sector: A Roadmap for Improved Performance, 1/E
86 Percent Solution, The: How to Succeed in the Biggest Market Opportunity of the Next 50 Years, 1/E
Power of the Purse, The: How Smart Businesses Are Adapting to the World's Most Important Consumers-Women, 1/E
Well Timed Strategy, The: Managing the Business Cycle for Competitive Advantage, 1/E
Managing Customers as Investments: The Strategic Value of Customers in the Long Run, 1/E
Clued In: How to Keep Customers Coming Back Again and Again, 1/E
Fame and Fortune: How Successful Companies Build Winning Reputations, 1/E
Fame and Fortune: How Successful Companies Build Winning Reputations, 1/E
Convergence Marketing: Strategies for Reaching the New Hybrid Consumer, 1/E
FT Guide to Strategy, 2/E
Readings on Market-Driving Strategies: Towards a New Theory of Competitive Advantage, 1/E
Marketing Strategy: Relationships, Offerings, Timing & Resource Allocation, 1/E
Ethical Marketing Decisions: The Higher Road, 1/E
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