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Marketing of High-Technology Products and Innovations, 2/E
Mohr, Sengupta & Slater
©2005 | Prentice Hall | Published: 06/30/2004
ISBN-10: 0131411683 | ISBN-13: 9780131411685
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CORE TEXTS
Innovation Management and New Product Development, 4/E
Trott
©2008 | Prentice Hall | Temporarily out of stock
ISBN-10: 0273713159 | ISBN-13: 9780273713159
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Digital Marketing Strategy: Text and Cases, 1/E
Urban
©2004 | Prentice Hall | Published: 07/29/2003
ISBN-10: 0131831771 | ISBN-13: 9780131831773
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