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CORE TEXTS
Innovation Management and New Product Development, 4/E
Trott
©2008 | Prentice Hall | Published: 03/14/2008
ISBN-10: 0273713159 | ISBN-13: 9780273713159
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Product Strategy and Management, 2/E
Baker & Hart
©2007 | Prentice Hall | Published: 05/14/2007
ISBN-10: 0273694502 | ISBN-13: 9780273694502
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