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CORE TEXTS
Contemporary Direct Marketing, 1/E
Spiller & Baier
©2005 | Prentice Hall | Temporarily out of stock
ISBN-10: 0131017705 | ISBN-13: 9780131017702
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Data and Text Mining: A Business Applications Approach, 1/E
Miller
©2005 | Prentice Hall | Published: 04/06/2004
ISBN-10: 0131400851 | ISBN-13: 9780131400856
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Direct Marketing Management, 2/E
Roberts & Berger
©1999 | Prentice Hall | Published: 02/23/1999
ISBN-10: 0130804347 | ISBN-13: 9780130804341
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