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CORE TEXTS
Integrated Advertising, Promotion, and Marketing Communications, 3/E
Clow & Baack
©2007 | Prentice Hall | Published: 03/22/2006
ISBN-10: 0131866222 | ISBN-13: 9780131866225
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SUPPLEMENTAL/VALUE PACK ITEMS
Customer Service: Career Success Through Customer Loyalty, 4/E
Timm
©2008 | Prentice Hall | Published: 01/30/2007
ISBN-10: 0132236583 | ISBN-13: 9780132236584
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KEY TRADE TITLES
New Language of Marketing 2.0, The: How to Use ANGELS to Energize Your Market, 1/E
Carter
©2009 | IBM Press | Published: 10/31/2008
ISBN-10: 0137142498 | ISBN-13: 9780137142491
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Search Engine Marketing, Inc.: Driving Search Traffic to Your Company's Web Site, 2/E
Moran & Hunt
©2009 | IBM Press | Published: 09/19/2008
ISBN-10: 0136068685 | ISBN-13: 9780136068686
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