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CORE TEXTS
Advertising, 8/E
Moriarty, Mitchell & Wells
©2009 | Prentice Hall | Published: 02/01/2008
ISBN-10: 0132224151 | ISBN-13: 9780132224154
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Kleppner's Advertising Procedure, 17/E
Lane, King & Russell
©2008 | Prentice Hall | Published: 07/20/2007
ISBN-10: 0132308290 | ISBN-13: 9780132308298
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Integrated Advertising, Promotion, and Marketing Communications, 3/E
Clow & Baack
©2007 | Prentice Hall | Published: 03/22/2006
ISBN-10: 0131866222 | ISBN-13: 9780131866225
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Essentials of Marketing Communications, 3/E
Blythe
©2006 | Prentice Hall | Published: 05/22/2006
ISBN-10: 027370205X | ISBN-13: 9780273702054
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SUPPLEMENTAL/VALUE PACK ITEMS
Speaking Effectively: Achieving Excellence in Presentations (NetEffect Series), 1/E
Kline
©2004 | Prentice Hall | Published: 08/14/2003
ISBN-10: 0131128337 | ISBN-13: 9780131128330
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Developing a Creative and Innovative Integrated Marketing Communication Plan, 1/E
Ogden
©1998 | Prentice Hall | Published: 04/20/1998
ISBN-10: 0137783337 | ISBN-13: 9780137783335
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