Pearson - Marketing

Browse our catalog:

Marketing

At Pearson, we are pleased to present the most creative, easy-to-use, well-integrated teaching and learning tools available for your courses. Browse our catalog to find the perfect solution for your class.

In the Spotlight

Say and ldquo;Yes and rdquo; to Cialdini, Influence: Science and Practice 5/eWhat causes one person to say “yes” to another? How does one person prompt another to say “yes”? Using psychological research and years of practical experience—best selling author Robert Cialdini—explores these questions in this best-selling book.

eLearning and Assessment Solutions

MyMarketingLab
More Teaching. Less Lecturing.

MyMarketingLab is a web-based, tutorial and assessment software that provides flexibility for instructors and concept reinforcement for students, resulting in LESS time lecturing and MORE time focusing on marketing in the real world.�

MyStratLab
Your Course. Your Strategy.
MyStratLab is an online assessment solution that personalizes both teaching and learning, giving students extra reinforcement and instructors the added flexibility to teach the course they want!

Interpretive SimulationWhen you adopt a Prentice Hall textbook with an Interpretive simulation, your students will save $10 on the price of the simulation. Each new textbook purchased will contain a access code that can be redeemed when registering for the simulation online from Interpretive. To ensure your students receive textbooks that contain access coupons, make sure your bookstore orders the appropriate value-package ISBN. Your local Prentice Hall representative will be happy to assist you.

Business

Browse our catalog:

Marketing

In the Spotlight

eLearning and Assessment Solutions