Business

Appropriate for undergraduate courses in entrepreneurship/new venture formation.

Practicality is the hallmark of this new text that focuses on the process of launching a new business venture. It takes students from stimulating creative thinking, to translating the entrepreneurial “spark” into a successful business, to making the transition from entrepreneur to manager and developing an exit strategy. Unlike some competitors, this book is not a modified small business text.

• strong practicality—lots of “hands-on” tools students can use to actually launch a business.

• popular real-world boxed inserts (“Profiles in Entrepreneurship”, “Ethics in Entrepreneurship,” and “Entrepreneurship Across the Globe”) feature individuals and businesses.

• two chapters deal with creativity and innovation — Chapter 3 on The Entrepreneurial Mind and Chapter 4 on Ideas to Reality.

• separate chapters on high-interest topics such as: The Intrapreneurial Process - Chapter 18, International Opportunities for Entrepreneurs - Chapter 17, Surviving Initial Success - Chapter 16, and Ethics and Social Responsibility - Chapter 2.

• learning objectives, student involvement activities, and discussion questions appear in each chapter.

 1. Entrepreneurs: Their Characteristics and Motivation to Form New Ventures.


 2. Ethics, Social Responsibility, and the Entrepreneur.


 3. The Entrepreneurial Mind.


 4. Ideas to Reality.


 5. Market Assessment and Marketing Strategy.


 6. The Marketing Plan.


 7. Strategic Planning.


 8. The Legal Aspects of Entrepreneurship.


 9. Buying an Existing Business.


10. Creating a Solid Financial Plan.


11. Managing Cash Flow.


12. Crafting the Total Business Plan.


13. Sources of Equity Capital and Methods of New Venture Financing.


14. Sources of Debt Financing.


15. Structuring the Deal.


16. Building the Entrepreneurial Organization: People & Strategies.


17. International Opportunities for Entrepreneurs.


18. Exit Strategies: Sale or Succession?


Cases.


Index.

Entrepreneurship  [SPECIALIZED TITLES]   (Management)

eHRM: An Internet Guide to Human Resource Management
Gowan
©2001 | Prentice Hall | Paper; 49 pp | Instock
ISBN-10: 0130912832 | ISBN-13: 9780130912831
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