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Effective Small Business Management: A Entrepreneurial Approach, 7/E
Norman M. Scarborough, Presbyterian College
Thomas W. Zimmerer, St. Leo University

ISBN-10: 0130081167
ISBN-13: 9780130081162

Publisher: Prentice Hall
Copyright: 2003
Format: Cloth; 730 pp
Published: 08/07/2002

This item has been replaced by Effective Small Business Management, 9/E.

For courses in Small Business Management, Entrepreneurship, Starting a New Business, Running a Small Business, New Venture Management.

This practical, best-seller teaches budding entrepreneurs the “hands-on” tools and techniques for launching and managing a small business the right way—and to imbue it with the staying power necessary to succeed and grow in today's competitive environment.

NEW - E-commerce as a business tool.
- Helps students learn how to design a strategy for using the Web as a business tool.

NEW - Guerrilla marketing techniques.
- Provides students with guidelines for creating an effective marketing plan.

NEW - Finding sources of financing, both equity and debt.
- Provides students with techniques for putting a business plan into action.

Multicultural nature of entrepreneurship.
- Shows students that many prime business opportunities lie in the global business arena.

Important small business topics: The Internet; cash management techniques; the latest on sources of funds (both equity and debt sources); determining the value of an existing business; trends shaping the business environment beyond 2000; how to build and use a customer database; home-based businesses; global business opportunities—with practical advice on how small companies can crack international markets.
- Involves students in the real-world knowledge they need to succeed as entrepreneurs.

Companion website.
- Provides both professors and students with useful tools in teaching and learning about entrepreneurship and small business management.

Building and using a business plan.
- Provides students with practical guidelines for one of the most important factors in launching and running a successful business. Utilizes market leading Business Plan Pro software to help accomplish this goal.

A case supplement offers seven comprehensive cases.
- Allows students to apply the key concepts they have learned.

E-commerce as a business tool.
- Helps students learn how to design a strategy for using the Web as a business tool.

Guerrilla marketing techniques.
- Provides students with guidelines for creating an effective marketing plan.

Finding sources of financing, both equity and debt.
- Provides students with techniques for putting a business plan into action.

I. THE CHALLENGES OF ENTREPRENEURSHIP.

1. Entrepreneurs: The Driving Force Behind small Business.

II. BUILDING THE BUSINESS PLAN: BEGINNING CONSIDERATIONS.

2. Strategic Management and the Entrepreneur.

3. Choosing a Form of Ownership.

4. Franchising and the Entrepreneur.

5. Buying an Existing Business.

III. BUILDING A BUSINESS PLAN: MARKETING AND FINANCIAL MATTERS.

6. Crafting a Winning Plan.

7. Building a Guerrilla Marketing Plan.

8. Creating a Solid Financial Plan.

9. Managing Cash Flow.

IV. SMALL BUSINESS MARKETING STRATEGIES.

10. Pricing and Credit Strategies.

11. Creative Use of Advertising and Promotion.

12. Global Marketing Strategies for Entrepreneurs.

13. E-Commerce and Entrepreneurship.

V. PUTTING THE BUSINESS PLAN TO WORK: SOURCES OF FUNDS.

14. Sources of Equity Financing.

15. Sources of Debt Financing.

VI. LOCATION AND LAYOUT.

16. Location, Layout, and Physical Facilities.

VII. MANAGING A SMALL BUSINESS: TECHNIQUES FOR ENHANCING PROFITABILITY.

17. Purchasing, Quality Management and Vendor Analysis.

18. Managing Inventory.

VIII. MANAGING PEOPLE: A COMPANY'S MOST VALUABLE RESOURCE.

19. Staffing and Leading a Growing Company.

IX. LEGAL ASPECTS OF SMALL BUSINESS: SUCCESSION, ETHICS, AND GOVERNEMENT REGULATION.

20. Management Succession and Risk Management Strategies in the Family Business.

21. Ethics, Social Responsibility, and the Entrepreneur.

22. The Legal Environment: Business Law and Government Regulation.

Appendix: Sample Business Plan.

Index.

Entrepreneurship [CORE TEXTS] (Management)
Small Business Management [CORE TEXTS] (Management)

Effective Small Business Management, 9/E
Scarborough, Zimmerer & Wilson
©2009 | Prentice Hall | Cloth; 928 pp | Instock
ISBN-10: 0136152708 | ISBN-13: 9780136152705
Brief Description | Buy from myPearsonStore

For undergraduate and graduate courses in entrepreneurship and/or small business management.

This book provides you a pathway to launching a new, small business successfully.

Backcover Copy

The Step-by-Step Guide to Writing a Winning Business Plan

It's easy. Wizards walk you through the entire business plan process.
It's helpful. This CD-ROM contains 20 real sample plans to help you craft your own.
It's attractive. The software automatically assembles your text, tables, and charts into an easy-to-create plan that you'll be proud of.
It's affordable. Just $10.00 when packaged with Scarborough/Zimmerer.

Business Plan Pro is an excellent tool for your business course!

Companion Website - Scarborough, 7/E
Scarborough
©2003 | Prentice Hall | On-line Supplement | Estimated Availability : 09/15/2002
ISBN-10: 0130463116 | ISBN-13: 9780130463111

eHRM: An Internet Guide to Human Resource Management
Gowan
©2001 | Prentice Hall | Paper; 49 pp | Instock
ISBN-10: 0130912832 | ISBN-13: 9780130912831
Buy from myPearsonStore

Companion Website - Scarborough, 7/E
Scarborough
©2003 | Prentice Hall | On-line Supplement | Estimated Availability : 09/15/2002
ISBN-10: 0130463116 | ISBN-13: 9780130463111

Pearson Higher Education offers special pricing when you choose to package your text with other student resources. If you're interested in creating a cost-saving package for your students contact your Pearson Higher Education representative.