Always Learning

Introduction to E-Commerce
Efraim Turban
David King

ISBN-10: 0130094056
ISBN-13:  9780130094056

Publisher:  Prentice Hall
Copyright:  2003
Format:  Paper; 537 pp
Published:  08/19/2002
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Description

For undergraduate-level courses in Electronic Commerce.

Written by an academician and a practitioner this text features exceptionally comprehensive yet manageable coverage of a broad spectrum of E-commerce essentials from a global point of view. Extremely user-friendly and practical, it features vignettes, application cases, and real-world cases in each chapter. Perfect for courses where the professor chooses to use supplemental material or in a course where the professor wants a brief book.


Features

  • Managerial issues—Highlighted in each chapter. Includes ethical and legal issues.

    • Illustrates the implications of electronic commerce on business.

  • Chapter-opening vignettes—Include the “lessons” learned from it, and a statement of what is to be learned in the chapter.

    • Provides focus for students reading the chapter.

  • Short application cases—In each chapter. Includes discussion questions.

    • Demonstrates what companies small and large around the world are doing.

  • In-chapter pedagogy—Each chapter starts with learning objectives and chapter TOC, and concludes with a summary organized by the learning objectives, and a real world case.

    • Keeps students' interest and reinforces key points from the chapter.


Table of Contents

I. INTRODUCTION.

 1. Overview of EC.

 2. E-Commerce Market Mechanisms.

II. INTERNET RETAILING.

 3. Reatailing in E-Commerce: Products and Services.

 4. Consumer Behavior, Customer Service, and Advertising.

III. BUSINESS-TO-BUSINESS E-COMMERCE.

 5. Company-Centric B2B and collaborative Commerce.

 6. Public B2B Exchanges.

IV. OTHER EC MODELS AND APPLICATIONS.

 7. Intrabusiness, E-Government, C2C, E-Learning, and More.

 8. Mobile Commerce.

V. SUPPORTING EC APPLICATIONS.

 9. Laws, Ethics, and Cyber Crime.

10. Payments and Order Fulfillment.

VI. STRATEGY AND IMPLEMENTATION.

11. E-Strategy, Internet Communities, and Global EC.

ONLINE (WEB-ONLY).

12. Infrastructure and Application Development.

Appendix A: Infrastructure for EC.

Appendix B: Web Page Design and Creation.

Appendix C: Web Programming.

Appendix D: Software (Intelligent) Agents.



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Companion Website - Turban
Turban
©2003  |  Prentice Hall  |  On-line Supplement  |  Live
ISBN-10: 0130094005  |  ISBN-13: 9780130094001
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In this section:

Companion Website - Turban
Turban
©2003  |  Prentice Hall  |  On-line Supplement  |  Live
ISBN-10: 0130094005  |  ISBN-13: 9780130094001
More Info

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Websites and online courses

Companion Website - Turban
Turban
©2003  |  Prentice Hall  |  On-line Supplement  |  Live
ISBN-10: 0130094005  |  ISBN-13: 9780130094001
More Info


Websites and Online Courses

Companion Website - Turban
Turban
©2003  |  Prentice Hall  |  On-line Supplement  |  Live
ISBN-10: 0130094005  |  ISBN-13: 9780130094001
More Info

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