Business

For courses in Small Business Management and Entrepreneurship.

A streamlined version of the authors' best-selling Effective Small Business Management, Sixth Edition, this 15-chapter self-contained text offers complete coverage of the essential topics in small business management and entrepreneurship. Using an abundance of real-world examples, and practical hands-on exercises and activities, it provides a no-nonsense real-world approach that follows the logical process.

• NEW - An entire chapter devoted to E-commerce and the World Wide Web.

  • Provides students with a practical guide to conducting business on the web and with discussion on topics such as the twelve myths of e-commerce, approaches to e-commerce, strategies for e-success, and ensuring web security. Ex.___

• NEW - New Chapter Two, Inside the Entrepreneurial Mind: From Ideas to Reality .

  • Provides students with an interesting and fun way to discuss the creative process and how entrepreneurs use it to create business ideas. Ex.___

• NEW - Companion Website (www.prenhall.com/scarbzim)—Now more useful for classroom discussion.

  • Allows instructors to link to examples in the text, talk about the examples and the business principles they teach and also shows students how the company works. Ex.___

• Internet exercises at the end of each chapter.

• You Be the Consultant feature.

  • Asks students to apply the concepts they have learned in many creative ways including individual assignments, team assignments, mini-cases, and others. Ex.___

• An entire chapter devoted to E-commerce and the World Wide Web.

  • Provides students with a practical guide to conducting business on the web and with discussion on topics such as the twelve myths of e-commerce, approaches to e-commerce, strategies for e-success, and ensuring web security. Ex.___

• New Chapter Two, Inside the Entrepreneurial Mind: From Ideas to Reality .

  • Provides students with an interesting and fun way to discuss the creative process and how entrepreneurs use it to create business ideas. Ex.___

• Companion Website (www.prenhall.com/scarbzim)—Now more useful for classroom discussion.

  • Allows instructors to link to examples in the text, talk about the examples and the business principles they teach and also shows students how the company works. Ex.___

I. THE CHALLENGES OF ENTREPRENEURSHIP.

II. BUILDING THE BUSINESS PLAN: BEGINNING CONSIDERATIONS.

III. BUILDING THE BUSINESS PLAN: MARKETING AND FINANCIAL CONSIDERATIONS.

IV. PUTTING THE BUSINESS PLAN TO WORK: BUILDING A COMPETITIVE EDGE.

Entrepreneurship  [CORE TEXTS]   (Management)
Small Business Management  [CORE TEXTS]   (Management)

• 
  Essentials of Entrepreneurship and Small Business Management, 5/E
  Zimmerer, Scarborough & Wilson
  ©2008 | Prentice Hall | Paper; 744 pp | Instock
  ISBN-10: 0132294389 | ISBN-13: 9780132294386
  Brief Description | Buy from myPearsonStore

  

  For courses in Small Business Management, Entrepreneurship, New Venture Creation, and New Venture Management.

   

  Essentials of Entrepreneurship and Small Business Management, 5/e is the practical, how-to guide that gives students the tools to launch a new venture and the knowledge for entrepreneurial success. 

   

The tool that today's students need to master the most essential issues involved in starting and managing a successful new business venture. The first book in the field to have an entire chapter on E-Commerce!

• New! Chapter 15, "E-Commerce and the Entrepreneur," serves as a guide to conducting business on the web.
• New! Chapter 2, "Inside the Entrepreneurial Mind: From Ideas to Reality," discusses the creative process entrepreneurs use to create business ideas.
• "You Be the Consultant" feature challenges students to apply what they've learned. Each chapter has two of these boxes, which pose a problem situation, with questions to focus attention on key issues.
• A dedicated Web site at www.prenhall.com/zimmerer includes Internet exercises, author updates, and over 1,000 links to relevant small business sites.

Small Business 2000 Video, 3/E
Zimmerer
©2002 | Prentice Hall | Video | Not Yet Published
ISBN-10: 0130921971 | ISBN-13: 9780130921970

eHRM: An Internet Guide to Human Resource Management
Gowan
©2001 | Prentice Hall | Paper; 49 pp | Instock
ISBN-10: 0130912832 | ISBN-13: 9780130912831
Buy from myPearsonStore

Pearson Higher Education offers special pricing when you choose to package your text with other student resources. If you're interested in creating a cost-saving package for your students contact your Pearson Higher Education representative.