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Essentials of Entrepreneurship and Small Business Management, 3/E
Thomas W. Zimmerer, Drury University
Norman M. Scarborough

ISBN-10: 0130172804
ISBN-13:  9780130172808

Publisher:  Prentice Hall
Copyright:  2002
Format:  Paper; 624 pp
Published:  06/05/2001


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Description

For courses in Small Business Management and Entrepreneurship.

A streamlined version of the authors' best-selling Effective Small Business Management, Sixth Edition, this 15-chapter self-contained text offers complete coverage of the essential topics in small business management and entrepreneurship. Using an abundance of real-world examples, and practical hands-on exercises and activities, it provides a no-nonsense real-world approach that follows the logical process.


Features

  • NEW - An entire chapter devoted to E-commerce and the World Wide Web.

    • Provides students with a practical guide to conducting business on the web and with discussion on topics such as the twelve myths of e-commerce, approaches to e-commerce, strategies for e-success, and ensuring web security. Ex.___

  • NEW - New Chapter Two, Inside the Entrepreneurial Mind: From Ideas to Reality .

    • Provides students with an interesting and fun way to discuss the creative process and how entrepreneurs use it to create business ideas. Ex.___

  • NEW - Companion Website (www.prenhall.com/scarbzim)—Now more useful for classroom discussion.

    • Allows instructors to link to examples in the text, talk about the examples and the business principles they teach and also shows students how the company works. Ex.___

  • Internet exercises at the end of each chapter.
  • You Be the Consultant feature.

    • Asks students to apply the concepts they have learned in many creative ways including individual assignments, team assignments, mini-cases, and others. Ex.___


New To This Edition

  • An entire chapter devoted to E-commerce and the World Wide Web.

    • Provides students with a practical guide to conducting business on the web and with discussion on topics such as the twelve myths of e-commerce, approaches to e-commerce, strategies for e-success, and ensuring web security. Ex.___

  • New Chapter Two, Inside the Entrepreneurial Mind: From Ideas to Reality .

    • Provides students with an interesting and fun way to discuss the creative process and how entrepreneurs use it to create business ideas. Ex.___

  • Companion Website (www.prenhall.com/scarbzim)—Now more useful for classroom discussion.

    • Allows instructors to link to examples in the text, talk about the examples and the business principles they teach and also shows students how the company works. Ex.___


Table of Contents

I. THE CHALLENGES OF ENTREPRENEURSHIP.

 1. The Foundations of Entrepreneurship.

 2. Inside the Entrepreneurial Mind: From Ideas to Reality.

II. BUILDING THE BUSINESS PLAN: BEGINNING CONSIDERATIONS.

 3. Strategic Management and the Entrepreneur.

 4. Forms of Ownership and Franchising.

 5. Buying an Existing Business.

III. BUILDING THE BUSINESS PLAN: MARKETING AND FINANCIAL CONSIDERATIONS.

 6. Building a Powerful Marketing Plan.

 7. Advertising and Pricing for Profit.

 8. Managing Cash Flow.

 9. Creating a Successful Financial Plan.

10. Crafting a Winning Business Plan.

IV. PUTTING THE BUSINESS PLAN TO WORK: BUILDING A COMPETITIVE EDGE.

11. Sources of Funds: Debt and Equity.

12. Choosing the Right Location and Layout.

13. Global Aspects of Entrepreneurship: Why Go Global?

14. Leading the Growing Company and Planning for Management Succession.

15. E-Commerce and the Entrepreneur.

Index.


Next Edition(s)

  • Essentials of Entrepreneurship and Small Business Management, 6/E
    Scarborough
    ©2011  |  Prentice Hall  |  Paper; 648 pp  |  Instock
    ISBN-10: 0136109594  |  ISBN-13: 9780136109594
    Brief Description  |  More Info



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Backcover Copy

The tool that today's students need to master the most essential issues involved in starting and managing a successful new business venture. The first book in the field to have an entire chapter on E-Commerce!

FEATURES
  • New! Chapter 15, "E-Commerce and the Entrepreneur," serves as a guide to conducting business on the web.
  • New! Chapter 2, "Inside the Entrepreneurial Mind: From Ideas to Reality," discusses the creative process entrepreneurs use to create business ideas.
  • "You Be the Consultant" feature challenges students to apply what they've learned. Each chapter has two of these boxes, which pose a problem situation, with questions to focus attention on key issues.
  • A dedicated Web site at www.prenhall.com/zimmerer includes Internet exercises, author updates, and over 1,000 links to relevant small business sites.

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Small Business 2000 Video, 3/E
Zimmerer
©2002  |  Prentice Hall  |  Video  |  Not Yet Published
ISBN-10: 0130921971  |  ISBN-13: 9780130921970
More Info

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For the Management Discipline

eHRM: An Internet Guide to Human Resource Management
Gowan
©2001  |  Prentice Hall  |  Paper; 49 pp  |  Instock
ISBN-10: 0130912832  |  ISBN-13: 9780130912831
More Info


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