Business

• Building an IMC Campaign project in every chapter, with free Advertising Plan Pro commercial software to help bring this project to fruition.

  • Helps instructors “Practice What You Teach.” Students can do integrated marketing communications.

• Strong foundation in the basic principles of advertising and promotion—Presented as part of an Integrated Marketing Communications context.

• Strong business-to-business dimension.

• Integrated Learning Experiences—Every chapter contains integrated learning experiences designed to utilize the Internet.

  • Helps students interact with the concepts and lets them create their own IMC campaign.

I. INTRODUCTION AND SOCIAL ISSUES.

II. THE INTEGRATED COMMUNICATIONS FOUNDATION.

III. ADVERTISING.

IV. PROMOTIONAL MIX.

COMMUNICATIONS TOOLS.

Intro to Advertising and IMC  (Marketing)

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  Integrated Advertising, Promotion and Marketing Communications, 4/E
  Clow & Baack
  ©2010 | Prentice Hall | Paper; 480 pp | Instock
  ISBN-10: 0136079423 | ISBN-13: 9780136079422
  Suggested retail price: $154.00  Buy from myPearsonStoreNet price: $115.50  (What's this?)Brief Description

  

  For undergraduate Advertising and Integrated Marketing Communication courses.

   

  Clow and Baack examine advertising and promotions through the lens of integrated marketing communications.

   

  The carefully integrated approach of this text blends advertising, promotions and marketing communications together, providing students with the information they need to understand the process and benefits of successful IMC campaigns.

   

  In addition to enhancing the over-all visual appeal, the fourth edition of this text has updated and revised the material to include the cutting-edge topics of the industry.

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  Integrated Advertising, Promotion, and Marketing Communications, 3/E
  Clow & Baack
  ©2007 | Prentice Hall | Paper; 544 pp | Instock
  ISBN-10: 0131866222 | ISBN-13: 9780131866225
  Suggested retail price: $154.00  Net price: $115.50  (What's this?)Brief Description

  

  For courses in Integrated Marketing Communications, Advertising Principles, and Advertising and Promotions.

   

  Integrated Advertising, Promotion, and Marketing Communications is a pure IMC text by providing a truly integrated approach to teaching IMC.

    

Advertising PlanPro by Palo Alto Software allows you to quickly and easily create a winning advertising plan through a step-by-step process. Advertising PlanPro addresses the advertising plan needs for all organizations that will benefit from an effective advertising plan.

• Sample plans are included for all combinations of business types—product or service-based organizations that serve consumers or businesses. A non-profit sample advertising plan is also included.
• Plan Wizards guide you through the plan selection process and build a customized advertising plan outline.
• The Task Manager guides you through each step. All tables, charts, and text outlines are customized for your specific needs.
• Contains the tables and essential charts every advertising plan should contain, plus the flexibility to add others.
• Instructions and row-by-row help are provided throughout the software.
• Use the print command to print out a beautifully formatted document that automatically merges text, tables, and charts.

Pearson Higher Education offers special pricing when you choose to package your text with other student resources. If you're interested in creating a cost-saving package for your students contact your Pearson Higher Education representative.