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Integrated Advertising, Promotion, and Marketing Communications
Kenneth E. Clow, University of North Carolina, Pembroke
Donald E. Baack, Pittsburg State University

ISBN-10: 0130175781
ISBN-13: 9780130175786

Publisher: Prentice Hall
Copyright: 2002
Format: Cloth; 638 pp
Published: 08/14/2001

This item has been replaced by Integrated Advertising, Promotion, and Marketing Communications, 3/E.

For courses in Integrated Marketing Communications, Advertising Principles, and Advertising and Promotions.

This text takes a broader approach than Advertising or Promotions courses. Furthermore, the text gives students an integrated learning experience by incorporating Internet exercises and a Building an IMC Campaign project, with free Advertising Plan Pro software in every copy.

Building an IMC Campaign project in every chapter, with free Advertising Plan Pro commercial software to help bring this project to fruition.
- Helps instructors “Practice What You Teach.” Students can do integrated marketing communications.

Strong foundation in the basic principles of advertising and promotion—Presented as part of an Integrated Marketing Communications context.

Strong business-to-business dimension.

Integrated Learning Experiences—Every chapter contains integrated learning experiences designed to utilize the Internet.
- Helps students interact with the concepts and lets them create their own IMC campaign.

I. INTRODUCTION AND SOCIAL ISSUES.

1. Integrated Marketing Communications.

2. Ethics and Social Responsibility in Marketing Communications.

II. THE INTEGRATED COMMUNICATIONS FOUNDATION.

3. Promotions Opportunity Analysis.

4. Corporate Image and Brand Management.

5. Consumer Buyer Behaviors.

6. Business-to-Business Buyer Behaviors.

III. ADVERTISING.

7. Advertising Management.

8. Advertising Media Selection.

9. Advertising Design: Theoretical Frameworks and Types of Appeals.

10. Advertising Design: Message Strategies and Executional Frameworks.

IV. PROMOTIONAL MIX.

11. Trade Promotions.

12. Consumer Promotions.

13. Personal Selling.

COMMUNICATIONS TOOLS.

14. Public Relations and Sponsorship Programs.

15. Database and Direct-Marketing Programs.

16. Internet Marketing.

17. Evaluating an Integrated Marketing Program.

Intro to Advertising and IMC (Marketing)

Integrated Advertising, Promotion and Marketing Communications, 4/E
Clow & Baack
©2010 | Prentice Hall | Paper; 480 pp | Instock
ISBN-10: 0136079423 | ISBN-13: 9780136079422
Brief Description | Buy from myPearsonStore

For undergraduate Advertising and Integrated Marketing Communication courses.

Clow and Baack examine advertising and promotions through the lens of integrated marketing communications.

The carefully integrated approach of this text blends advertising, promotions and marketing communications together, providing students with the information they need to understand the process and benefits of successful IMC campaigns.

In addition to enhancing the over-all visual appeal, the fourth edition of this text has updated and revised the material to include the cutting-edge topics of the industry.
Integrated Advertising, Promotion, and Marketing Communications, 3/E
Clow & Baack
©2007 | Prentice Hall | Paper; 544 pp | Instock
ISBN-10: 0131866222 | ISBN-13: 9780131866225
Brief Description | Buy from myPearsonStore

For courses in Integrated Marketing Communications, Advertising Principles, and Advertising and Promotions.

Integrated Advertising, Promotion, and Marketing Communications is a pure IMC text by providing a truly integrated approach to teaching IMC.

Backcover Copy

Advertising PlanPro by Palo Alto Software allows you to quickly and easily create a winning advertising plan through a step-by-step process. Advertising PlanPro addresses the advertising plan needs for all organizations that will benefit from an effective advertising plan.

Sample plans are included for all combinations of business types—product or service-based organizations that serve consumers or businesses. A non-profit sample advertising plan is also included.
Plan Wizards guide you through the plan selection process and build a customized advertising plan outline.
The Task Manager guides you through each step. All tables, charts, and text outlines are customized for your specific needs.
Contains the tables and essential charts every advertising plan should contain, plus the flexibility to add others.
Instructions and row-by-row help are provided throughout the software.
Use the print command to print out a beautifully formatted document that automatically merges text, tables, and charts.

Companion Website - Clow
Clow
©2002 | Prentice Hall | On-line Supplement; 0 pp | Instock
ISBN-10: 0130611409 | ISBN-13: 9780130611406
URL: http://www.prenhall.com/clow

Advertisements in Acetates, 5/E
Solomon
©2002 | Prentice Hall | Transparency; 0 pp | Estimated Availability : 01/01/2002
ISBN-10: 0130923192 | ISBN-13: 9780130923196

Companion Website - Clow
Clow
©2002 | Prentice Hall | On-line Supplement; 0 pp | Instock
ISBN-10: 0130611409 | ISBN-13: 9780130611406
URL: http://www.prenhall.com/clow

Pearson Higher Education offers special pricing when you choose to package your text with other student resources. If you're interested in creating a cost-saving package for your students contact your Pearson Higher Education representative.