Art

For undergraduate courses in Typography, Typographic Design, Publication Design, and Desktop Publishing in design curricula.

Treating typography as a respected artform and a serious design area worthy of study, this comprehensive text covers typographic history, typesetting, and typographic design all in one book. Rich with examples, it keys in on four major areas of typography usage—on a page, in a paragraph, in a sentence, and as a design element—and helps students make sense of type on the computer and create professional-quality typographic designs that most effectively facilitate a reader's “connection” with the printed word. Written by authors who understand what today's designer needs to be a success, it is a uniquely substantial text and an indispensable reference source rolled into one—painting a colorful backdrop for the discipline with discussions on the intriguing men and women who established the foundation of typography for today's type artists; giving students step-by-step design process insight applied to actual examples; and stressing communication as the fundamental goal of typography throughout.

• Comprehensive—Includes all aspects of typography in one book—typographic history, typesetting, and typographic design.

  • Provides students with an invaluable reference book that they can keep in their professional library; enables instructors to work from a single text with a single voice that explains the complete area of typography. Ex.___

• Four key usage areas—Explores typography on a page, in a paragraph, in a sentence, and as typographic design, and explains type usage and typographic design as a component of visual design.

  • Takes students from the broadest level of type usage (the page) to the most detailed level (the sentence) in a structured manner; provides instructors with a method of teaching that gradually brings students into the complexities of typography one level at a time. Ex.___

• Use of standard and expert collection typefaces for professional-quality typesetting—Presents typical typesetting information, such as using an en dash for indicating an inclusive range of numbers or scores; italics when setting foreign language words in text; small caps for time-of-day indications and acronyms; and text figures vs. titling figures when setting type.

  • Prepares students to enter the professional design field with skills that are now their responsibility to know, and helps them distinguish themselves from their contemporaries who have not studied typography in such detail; provides instructors with material and practical information previously found only in specialized texts, and enables them to assign specific sections or chapters to a student and then design projects that require the application of this information. Ex.___

• 370 graphics.

  • Provides students with many visual samples for demonstration, clarification, and comparison purposes. Ex.___

• A quick & easy reference book—Perfect for use during typesetting computer projects.

  • Provides students with a ready resource for those on-the-computer questions; helps them hone their skills, eliminates frustration, and engages them with the subject matter. Ex.___

• Proofreading—Includes numerous proofreading examples; thorough step-by-step explanation of how to proofread documents, both electronically and visually, to eliminate errors; plus a comprehensive appendix of proofreading marks.

  • Lets students proof their documents—and their peers'—and precisely mark them for correction, so that it soon becomes increasingly easy to see errors in text; teaches them industry-standard techniques; and provides them with a thorough, seven-page appendix listing of marks—describing those used to specify text figures, small caps, old style dollar signs, and more. Ex.___

• Many step-by-step typographic design examples written by a professional designer—Provides detailed, illustrated steps of a design's progression with thorough explanations of their development, and shows students that every path is unique and does not always follow a straight line to success.

  • Enables students to view the design process (its problems and successes) in a way that mirrors their own experiences, and gives them advice when common design snags occur. Ex___

• How to evaluate type usage on the page, paragraph, and sentence levels—Discusses established techniques and common terminology for evaluating typographic work.

  • Helps students structure and focus their work habits and participate more knowledgeably in critiques. Ex.___

1. From the Foundry to the Computer.


2. Speaking the Language of Letters.


3. Setting Type on a Page.


4. Setting Type in a Paragraph.


5. Setting Type in a Sentence.


6. Setting Type for Special Functions.


7. Typesetting as Design.


8. Graphics as Type.


9. Typographs as Typographic Art.


Appendix A: Proofreaders' Marks.


Appendix B: Typographic Web Sites.


Glossary: Typographic Terminology.


Select Bibliography.


Index.

Typography  (Art)

• 
  TypeSense: Making Sense of Type on the Computer, 3/E
  Wheeler & Wheeler
  ©2007 | Prentice Hall | Paper; 304 pp | Instock
  ISBN-10: 0132190109 | ISBN-13: 9780132190107
  Brief Description | Buy from myPearsonStore

  

  For undergraduate courses in Typography, Typographic Design, Publication Design, and Desktop Publishing in design curricula.

   

  TypeSense makes understanding type easier by taking readers from the broadest decisions, made first in a document or design, to the detailed decisions, made later in the design’s development.

   

  Susan G. Wheeler's enduring fascination with typefaces-the beautiful shapes, diverse styles, and the typographic artwork created from them is something she enjoys sharing with others. Working with type, however, can be daunting for beginning design and typography students or new publication design students. All the details, rules, stylistic variations, and interrelationships feel overwhelming at first.  After realizing there were no texts at the intermediate level on the market that addressed the issue as comprehensively as she wanted (history, typesetting, typography design, and publication design) and presented typographic documents and designs from the initial research through to their conclusion.  Typesense fills the need for such a text.

TypeSense is a comprehensive textbook on typography, typesetting, and typographic design focusing on the effective use of type in any environment: print or electronic, textual or graphic. TypeSense divides the explanation of type into four areas of usage: on a page, in a paragraph, in a sentence, and as a design element. These areas are introduced by a brief historical overview of typesetting systems, major historic typographers, and requisite typographic terminology. An extended discussion of evaluating typography, proofreading procedures, and using proofreaders' marks is included. Numerous typographic design examples are discussed and disassembled focusing on the decisions made during the design's evolution. Typographic design tools such as multiple master typefaces and alternate characters, are discussed. Designers will find TypeSense invaluable for increasing their type's visual effectiveness and professional presentation.

Pearson Higher Education offers special pricing when you choose to package your text with other student resources. If you're interested in creating a cost-saving package for your students contact your Pearson Higher Education representative.