Drawn from cutting-edge research by leading scholars in the field, this text focuses on the major hurdles politicians face when competing in congressional elections. The text examines candidate emergence strategy and targeting, fund-raising guidelines, negative advertising and voter mobilization. It provides students with a manageable perspective on congressional elections and real-life American politics, enhancing students' ability to make the connections between the theory and practice of politics.

• All original essays.

  • Provides students with provocative discussions of the most important topics in elections, written for the undergraduate student. Ex.___

• Real-life examples.

  • Provides students with real issues concerning how campaigns are waged and their implications for the political system that enable students to assess systematically supported generalizations. Ex.___

• The campaign process.

  • Provides students with a comprehensive view of campaigning in action. Ex.___

• Campaign decision-making.

  • Examines who makes the decisions in a campaign and why. Ex.___

• Congressional candidates.

  • Enables students to identify who runs for congress and realize the impact of the uneven playing field. Ex.___

• Campaign finances.

  • Enables students to examine the financial burden and fundraising efforts of campaigning. Ex.___

• Campaign staff.

  • Helps students identify who assists the candidates and the effect staffing has on the strategies and tactics used. Ex.___

• Information on negative television advertising.

  • Enables students to identify the impact of different types of advertising on voters and the campaign. Ex.___

• Voter contact.

  • Provides students with examples of less visible, highly targeted forms of voter outreach. Ex.___

• Information on direct mail and telemarketing campaigns.

  • Identifies the kind of voters targeted this way and encourages students to examine the implications of these different techniques. Ex.___

• Election overview—Considers the rules of the game, the players, and the strategies.

  • Provides students with background information necessary to make informed assessments of material presented. Ex.___

 1. Introduction.


 2. Quality Challengers to Congressional Incumbents: Can Better Candidates be Found?


 3. Competing for Cash: The Individual Financiers of Congressional Elections.


 4. Are Professional Campaigns More Negative?


 5. Going Negative: Attack Advertising in the 1998 Elections.


 6. Campaign Strategy and Direct Voter Contact.


 7. Elections are More than Just a Game.


Index.

Congress  [SUPPLEMENTAL PRODUCTS]   (Political Science)
American Government  [REAL POLITICS IN AMERICA SERIES]   (Political Science)
Voting and Elections  [REAL POLITICS IN AMERICA SERIES]   (Political Science)

PAUL S. HERRNSON is director of the Center for American Politics and Citizenship and professor of government and politics at the University of Maryland. He is the author of Congressional Elections: Campaigning at Home and in Washington and Party Campaigning in the 1980s. He has published numerous articles and book chapters on political parties, interest groups, Congress, and elections. Professor Herrnson is a former American Political Science Association Congressional Fellow and is the recipient of several teaching awards. He received his B.A. from the State University of New York at Binghamton and his Ph.D. from the University of Wisconsin-Madison.

The books in this series are intended to bridge the gap between academic scholarship and the popular demand for knowledge about politics. They illustrate empirically-supported generalizations from original research and the academic literature using examples taken from the legislative process, executive branch decision making, court rulings, lobbying efforts, election campaigns, or protest movements. The goal of the series is to convey the best that contemporary political science research has to offer in ways that will engage individuals who want to know about real politics in America.

For American Government

Annotated 1876 Texas Constitution
Haag
©2006   |   Longman   |   Paper; 104 pp   |   Instock
ISBN-10: 0321355334   |   ISBN-13: 9780321355331
Suggested retail price: $24.00Net price: $18.00  (What's this?)

California (Longman State Politics) (Valuepack Item Only), 6/E
Fiber
©2008   |   Longman   |   Paper; 111 pp   |   Instock
ISBN-10: 0205584047   |   ISBN-13: 9780205584048
Suggested retail price: $22.80Net price: $17.10  (What's this?)

California Politics (Longman State Politics Series), 8/E
Fiber-Ostrow
©2011   |   Longman   |   Paper; 120 pp   |   Instock
ISBN-10: 0205066690   |   ISBN-13: 9780205066698
Suggested retail price: $21.60Net price: $16.20  (What's this?)

Classroom Response System (Download Only) for American Government
Pearson
©2010   |   Longman   |   On-line Supplement   |   Live
ISBN-10: 0205713610   |   ISBN-13: 9780205713615
This online resource is available at no cost.

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Classroom Response System Clicker Content (Download only) for American Government, 2/E
Pearson
©2011   |   Longman   |   On-line Supplement   |   Estimated Availability : 02/25/2011
ISBN-10: 0205082289   |   ISBN-13: 9780205082285
This online resource is available at no cost.

Florida (Longman State Politics) (Valuepack Item Only), 3/E
Gonzalez
©2008   |   Longman   |   Paper; 70 pp   |   Instock
ISBN-10: 0205584039   |   ISBN-13: 9780205584031
Suggested retail price: $22.80Net price: $17.10  (What's this?)

Georgia State Politics (Longman State Politics Series) (Valuepack item only)
Sewell & Walton
©2006   |   Longman   |   Paper; 208 pp   |   Instock
ISBN-10: 0321427653   |   ISBN-13: 9780321427656
Suggested retail price: $0.00Net price: $0.00  (What's this?)

MyClassPrep -- Instant Access -- for American Government
Pearson Longman
©2012   |   Longman   |   On-line Supplement   |   Estimated Availability : 01/15/2011
ISBN-10: 020511279X   |   ISBN-13: 9780205112791
This online resource is available at no cost.

MyPoliSciLab BlackBoard -- Standalone Access Card -- for American Government

©2011   |   Longman   |   Access Code Card   |   Estimated Availability : 12/26/2010
ISBN-10: 0205172458   |   ISBN-13: 9780205172450
Suggested retail price: $20.00Net price: $20.00  (What's this?)

MyPoliSciLab BlackBoard -- Valuepack Access Card -- for American Government
Pearson
©2011   |   Longman   |   Access Code Card   |   Instock
ISBN-10: 0205172482   |   ISBN-13: 9780205172481
Suggested retail price: $26.67Net price: $20.00  (What's this?)

Pearson American and Texas Govenment Study Site (open access)
Pearson & Sabato
©2011   |   Longman   |   Website   |   Live
ISBN-10: 0205116671   |   ISBN-13: 9780205116676
This online resource is available at no cost at http://pearsonamericangovernment.com.

Pearson Passport -- Standalone Access Card -- for American Government
Pearson
©2011   |   Longman   |   Access Code Card   |   Out of Stock
ISBN-10: 0205806864   |   ISBN-13: 9780205806867
Suggested retail price: $33.33Net price: $25.00  (What's this?)

Pearson Passport -- Valuepack Access Card -- for American Government
Pearson
©2011   |   Longman   |   Access Code Card   |   Instock
ISBN-10: 0205806856   |   ISBN-13: 9780205806850
Suggested retail price: $6.67Net price: $5.00  (What's this?)

Pearson Passport Link Library Files for American Government
Pearson
©2011   |   Longman   |   On-line Supplement   |   Live
ISBN-10: 0205833500   |   ISBN-13: 9780205833504
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Study Card for American Government
Pearson Longman
©2005   |   Longman   |   Study Card; 8 pp   |   Instock
ISBN-10: 0321291859   |   ISBN-13: 9780321291851
Suggested retail price: $10.80Net price: $8.10  (What's this?)

Ten Things Every American Government Student Should Read, 2/E
O'Connor
©2000   |   Longman   |   Paper   |   Instock
ISBN-10: 020528969X   |   ISBN-13: 9780205289691
Suggested retail price: $32.60Net price: $24.45  (What's this?)

Texas (Longman State Politics series) (Valuepack Item Only), 6/E
St. John
©2010   |   Longman   |   Paper; 144 pp   |   Instock
ISBN-10: 0205679803   |   ISBN-13: 9780205679805
Suggested retail price: $22.80Net price: $17.10  (What's this?)

Texas (Longman State Politics series) (Valuepack Item Only), 5/E
St. John
©2008   |   Longman   |   Paper; 105 pp   |   Instock
ISBN-10: 0205584020   |   ISBN-13: 9780205584024
Suggested retail price: $22.80Net price: $17.10  (What's this?)

Texas Politics (Longman State Politics Series), 7/E
Pearson
©2011   |   Longman   |   Paper; 120 pp   |   Instock
ISBN-10: 0205066712   |   ISBN-13: 9780205066711
Suggested retail price: $21.60Net price: $16.20  (What's this?)

For the Political Science Discipline

Building Bridges: The Allyn & Bacon Student Guide to Service-Learning
Hamner
©2002   |   Longman   |   Paper; 128 pp   |   Out of Stock
ISBN-10: 0205319742   |   ISBN-13: 9780205319749
Suggested retail price: $43.80Net price: $32.85  (What's this?)

CPS RF Classroom Performance System
eInstruction
©2010   |   Longman   |   Electronic Supplement   |   Available
ISBN-10: 020577864X   |   ISBN-13: 9780205778645
This online resource is available at no cost.

Georgia (Longman State Politics Series), 2/E
Sewell & Walton
©2011   |   Longman   |   Paper; 64 pp   |   Estimated Availability : 12/15/2010
ISBN-10: 0205734405   |   ISBN-13: 9780205734405
Suggested retail price: $0.00Net price: $0.00  (What's this?)

iClicker Classroom Response System
iClicker & Allyn & Bacon/Longman
©2008   |   Longman   |   Electronic Supplement   |   Available
ISBN-10: 0205594506   |   ISBN-13: 9780205594504
This online resource is available at no cost.

InterWrite PRS RF (Personal Response System)
InterWrite PRS & Allyn & Bacon/Longman
©2005   |   Longman   |   Electronic Supplement   |   Available
ISBN-10: 0205436951   |   ISBN-13: 9780205436958
This online resource is available at no cost.

Longman Atlas of World Issues, 2/E
Pearson
©2012   |   Longman   |   Paper; 48 pp   |   Instock
ISBN-10: 0205780202   |   ISBN-13: 9780205780204
Suggested retail price: $0.00Net price: $0.00  (What's this?)

MySearchLab -- Standalone Access Card
Pearson
©2010   |   Longman   |   Access Code Card   |   Instock
ISBN-10: 0205699413   |   ISBN-13: 9780205699414
URL:  http://www.mysearchlab.comSuggested retail price: $41.20  Buy from myPearsonStoreNet price: $30.90  (What's this?)

Penguin State of the World Atlas, The
Smith
©2008   |   Longman   |   Paper   |   Estimated Availability : 06/01/2009
ISBN-10: 0205770002   |   ISBN-13: 9780205770007
URL:  http://www.pearsonhighered.com/penguinSuggested retail price: $15.33Net price: $11.50  (What's this?)

Politics
Aristotle
©1991   |   Longman   |   Paper   |   Estimated Availability : 08/31/2005
ISBN-10: 0321419715   |   ISBN-13: 9780321419712
URL:  http://www.pearsonhighered.com/penguinSuggested retail price: $10.00Net price: $7.50  (What's this?)

ResearchNavigator.com Guide
Allyn & Bacon
©2007   |   Longman   |   Paper; 48 pp   |   Instock
ISBN-10: 0205517196   |   ISBN-13: 9780205517190
Suggested retail price: $0.00Net price: $0.00  (What's this?)

Teaching Matters: Engaging Students in the Study of American Government
Shea
©2011   |   Longman   |   Paper; 208 pp   |   Instock
ISBN-10: 0205825613   |   ISBN-13: 9780205825615
Suggested retail price: $0.00Net price: $0.00  (What's this?)

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What Every Student Should Know About Avoiding Plagiarism
Stern
©2007   |   Longman   |   Paper; 80 pp   |   Instock
ISBN-10: 0321446895   |   ISBN-13: 9780321446893
Suggested retail price: $9.80  Buy from myPearsonStoreNet price: $7.35  (What's this?)

What Every Student Should Know About Citing Sources with APA Documentation: Updated for APA Sixth Edition, 2/E
Anderson, Carrell & Widdifield
©2010   |   Longman   |   Paper; 80 pp   |   Instock
ISBN-10: 0205795811   |   ISBN-13: 9780205795819
Suggested retail price: $9.80  Buy from myPearsonStoreNet price: $7.35  (What's this?)

What Every Student Should Know About Citing Sources with MLA Documentation, Update Edition
Greer
©2010   |   Longman   |   Paper   |   Instock
ISBN-10: 0205715117   |   ISBN-13: 9780205715114
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What Every Student Should Know About Practicing Peer Review
Trim
©2007   |   Longman   |   Paper   |   Instock
ISBN-10: 0321448480   |   ISBN-13: 9780321448484
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What Every Student Should Know About Preparing Effective Oral Presentations
Cox
©2007   |   Longman   |   Paper; 96 pp   |   Instock
ISBN-10: 0205505457   |   ISBN-13: 9780205505456
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What Every Student Should Know About Procrastination
Hoffman
©2008   |   Longman   |   Paper; 64 pp   |   Instock
ISBN-10: 0205582117   |   ISBN-13: 9780205582112
Suggested retail price: $10.60  Buy from myPearsonStoreNet price: $7.95  (What's this?)

What Every Student Should Know About Researching Online
Munger & Campbell
©2007   |   Longman   |   Paper   |   Instock
ISBN-10: 0321445317   |   ISBN-13: 9780321445315
Suggested retail price: $9.80Net price: $7.35  (What's this?)

What Every Student Should Know About Study Skills
Pearson Longman
©2007   |   Longman   |   Paper; 72 pp   |   Instock
ISBN-10: 0321447360   |   ISBN-13: 9780321447364
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What Every Student Should Know About Using a Handbook
Murray
©2009   |   Longman   |   Paper; 80 pp   |   Instock
ISBN-10: 0205563848   |   ISBN-13: 9780205563845
Suggested retail price: $9.80  Buy from myPearsonStoreNet price: $7.35  (What's this?)