Business

Designed for courses covering Marketing on the Internet and/or Electronic Commerce, this book discusses the tools and techniques being used today to harness the vast marketing potential of the Internet.

• NEW—Up-to-date statistics, case histories, and strategies.
• NEW—Internet technologies—From marketing management perspective—Chapter 9.
• NEW—E-business models—Looks at how existing business models have been adapted to the Internet and discusses new business models unique to the Web.
• NEW—Offline technologies—Focuses on marketing practices based on Internet technologies. Introduces offline e-marketing applications, e.g., bar code scanners and uses of electronic databases for customer acquisition and retention.
• NEW—Ethics and law—An entire chapter.
• NEW—Technology issues—Uses diagrams, analogies and clear explanations to explain how technologies such as targeted advertising, relationship marketing, and content filtering actually work.
• NEW—Changing practices.
• NEW—Global orientation—Includes first-hand accounts of Internet adoption abroad.
• 4-part structure—Parallels principles of marketing texts.
• Makes it easy to integrate concepts into traditional theory.
• Interdisciplinary perspective.
• Enables the text to be read in most business-on-net classes.
• Practitioner Perspective—High level executives discuss current e-marketing practices at the end of each chapter.
• Cutting-edge topics—e.g., Website design firm.
• Conceptual presentation of the Internet.
• Students can gain a broader understanding.
• Internet discussion questions, activities and exercises.
• Provides students with experiential learning.
• Traditional marketing concepts—Focuses on market segmentation, research, the 4P's, relationship marketing, and planning for e-Marketing.
• Demonstrates how traditional concepts are applied using the Internet and other electronic marketing technologies.
• Pedagogical aids—Learning objectives, end-of-chapter summaries, key terms, and exercises.
• Extensive glossary.
• Savvy sites.
• Provides students with a list of sites useful when doing their research.

I. E-MARKETING PRELUDE.

II. E-MARKETING STRATEGIES.

III. PUTTING IT ALL TOGETHER.

Marketing on the Internet  (Marketing)

• 
  E-Marketing, 5/E
  Strauss & Frost
  ©2009 | Prentice Hall | Paper; 480 pp | Instock
  ISBN-10: 0136154409 | ISBN-13: 9780136154402
  Brief Description | Buy from myPearsonStore

  

  For courses in electronic marketing or e business.
  
  Strauss/Frost offers traditional marketing coverage with a twist: its focus is on the Internet and other technologies that have had a profound effect on marketing. The fifth edition assists all marketers in understanding the Internet and its social media for improving brand images, sales, and profitability.
  
  

JUDY STRAUSS is Assistant Professor of Marketing at the University of Nevada, Reno. She has published academic papers in Internet marketing, advertising, and marketing education. She has had many years of professional experience in marketing, serving as entrepreneur as well as marketing director of two firms. She currently teaches business on the Web, marketing communications, and marketing management, both at the undergraduate and MBA levels. Strauss earned a doctorate in marketing at Southern Illinois University, and a finance MBA and marketing BBA at University of North Texas. Contact: jstrauss@unr.edu

RAYMOND FROST is Professor of Management Information Systems at Ohio University. He has published scholarly papers on database management and is an associate editor of The Journal of Database Management. He currently teaches e-commerce, database, and interdisciplinary courses. Frost earned a doctorate in business administration and an MS in computer science at the University of Miami, and received his BA in philosophy at Swarthmore College. Contact: frostr@ohiou.edu

Companion Website-Frost, 2/E
Frost
©2001 | Prentice Hall | On-line Supplement | Instock
ISBN-10: 0130407399 | ISBN-13: 9780130407399
URL:  http://www.prenhall.com/frost

Companion Website-Frost, 2/E
Frost
©2001 | Prentice Hall | On-line Supplement | Instock
ISBN-10: 0130407399 | ISBN-13: 9780130407399
URL:  http://www.prenhall.com/frost

Companion Website-Frost, 2/E
Frost
©2001 | Prentice Hall | On-line Supplement | Instock
ISBN-10: 0130407399 | ISBN-13: 9780130407399
URL:  http://www.prenhall.com/frost

Companion Website-Frost, 2/E
Frost
©2001 | Prentice Hall | On-line Supplement | Instock
ISBN-10: 0130407399 | ISBN-13: 9780130407399
URL:  http://www.prenhall.com/frost

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