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Multivariate Data Analysis, 6/E
Joseph F. Hair, Kennesaw State University
Bill Black, Louisiana State University
Barry Babin, University of Southern Mississippi
Rolph E. Anderson, Drexel University
Ronald L. Tatham, Burke, Inc (Cincinnati,Ohio)

ISBN-10: 0130329290
ISBN-13: 9780130329295

Publisher: Prentice Hall
Copyright: 2006
Format: Cloth; 928 pp
Published: 10/28/2005

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For graduate-level courses in Marketing Research, Research Design and Data Analysis.

Multivariate Data Analysis provides an applications-oriented introduction to multivariate data analysis for the nonstatistician by focusing on the fundamental concepts that affect the use of specific techniques.

For graduate-level courses in Marketing Research, Research Design and Data Analysis.

Multivariate Data Analysis provides an applications-oriented introduction to multivariate data analysis for the nonstatistician by focusing on the fundamental concepts that affect the use of specific techniques.

Question: Do your students struggle with the application and interpretation of various techniques in multivariate data analysis?

NEW "Rules of Thumb" for the application and interpretation of the various techniques in multivariate data analysis.

Benefit: These guidelines will facilitate utilization of techniques.

Example: "Rules of Thumb" are highlighted and integrated throughout the chapters to facilitate ease of use.

Question: Do your students struggle with the application and interpretation of various techniques in multivariate data analysis?

NEW "Rules of Thumb" for the application and interpretation of the various techniques in multivariate data analysis.

Benefit: These guidelines will facilitate utilization of techniques.

Example: "Rules of Thumb" are highlighted and integrated throughout the chapters to facilitate ease of use.

OTHER CHANGES:

NEW database - HBAT. The emphasis on improved measurement, particularly multi-item contructs led to the development of HBAT. HBAT is a teaching tool with the various techniques that is comparable to the HATCO database.
Expanded coverage of Structural Equations Modeling. Three new chapters (Chapters 10, 11, and 12) provide a comprehensive introduction to the structural equations modeling technique.
NEW website: www.prenhall.com/hair This website provides links to resources for each technique as well as a forum for identifying new topics or statistical methods.

Chapter 1:    Introduction

Chapter 2:     Examining Your Data

Chapter 3:     Factor Analysis

Chapter 4:     Regression

Chapter 5:     Multiple Discriminant Analysis

Chapter 6:     Manova

Chapter 7:     Conjoint Analysis

Chapter 8:     Cluster Analysis

Chapter 9:    MDS

Chapter 10:   Structural Equation Modeling: An Introduction

Chapter 11:   SEM: Confirmatory Factor Analysis

Chapter 12:   SEM: Testing A Structural Model

Marketing Strategy (Marketing)
Graduate Marketing Research (Marketing)

Multivariate Data Analysis, 7/E
Hair, Black, Babin & Anderson
©2010 | Prentice Hall | Cloth; 816 pp | Instock
ISBN-10: 0138132631 | ISBN-13: 9780138132637
Net price: $140.00 (What's this?)Brief Description

For graduate and upper-level undergraduate marketing research courses.

For over 30 years, this text has provided students with the information they need to understand and apply multivariate data analysis.

Hair et. al provides an applications-oriented introduction to multivariate analysis for the non-statistician. By reducing heavy statistical research into fundamental concepts, the text explains to students how to understand and make use of the results of specific statistical techniques.

In this seventh revision, the organization of the chapters has been greatly simplified. New chapters have been added on structural equations modeling, and all sections have been updated to reflect advances in technology, capability, and mathematical techniques.

Companion Website for Multivariate Data Analysis, 6/E
Hair
©2006 | Prentice Hall | On-line Supplement | Instock
ISBN-10: 013142016X | ISBN-13: 9780131420168
View Downloadable Files

PowerPoints Online, 6/E
Hair
©2006 | Prentice Hall | On-line Supplement | Instock
ISBN-10: 0131416618 | ISBN-13: 9780131416611
View Downloadable Files

Companion Website for Multivariate Data Analysis, 6/E
Hair
©2006 | Prentice Hall | On-line Supplement | Instock
ISBN-10: 013142016X | ISBN-13: 9780131420168
View Downloadable Files

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This work is protected by local and international copyright laws and is provided solely for the use of instructors in teaching their courses and assessing student learning. Dissemination or sale of any part of this work (including on the World Wide Web) will destroy the integrity of the work and is not permitted. The work and materials from this site should never be made available to students except by instructors using the accompanying text in their classes. All recipients of this work are expected to abide by these restrictions and to honor the intended pedagogical purposes and the needs of other instructors who rely on these materials.

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Pearson Higher Education offers special pricing when you choose to package your text with other student resources. If you're interested in creating a cost-saving package for your students, browse our available packages below, or contact your Pearson Higher Education representative to create your own package.

Package ISBN-10: 0135085535 | ISBN-13: 9780135085530
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Multivariate Data Analysis, 6/E

SPSS 16.0 Statistical Procedures Companion, 2/E