Business

For undergraduate courses in Principles of Marketing.

Why do students love this book? This is the only book that makes marketing REAL to them by using real people–real marketers. Like most introductory books, all fundamental marketing concepts are covered with an emphasis on emerging topics, but this is the only book where students get up close and personal with real marketers. In each chapter, students learn marketing fundamentals plus explore a particular challenge that a real marketer has faced, see the choices available, find out what other marketers suggest, and discover the choice made–and the results of this choice. This is marketing on the front lines–from a personal, not a company, perspective. This is not a book that sees as its mission getting students to memorize key terms. It's a book that is conversational and lively, that helps students think like real marketers. The authors developed the Third Edition and its teaching resource package with extensive input and ideas from instructors, students, and marketing professionals from around the world.

Do you remember the first time you learned about marketing? Were you inspired?

• NEW - Real People, Real Choices theme–Every chapter opens by introducing students to a real marketer. Sixteen Real People (featured marketers) are new to this edition, ranging from CEO's (hotjobs.com - Ch. 1) to brand managers (Nissan - Ch. 10).

  • Teaches students about a situation the marketer faced and the options he or she considered.

• NEW - Think and Do Like a Marketer–Directly following the Real People/Real Choice opener, this new activity includes a hint to help the students solve the featured marketers problem.

  • Helps students get into the mindset of a marketer.

• NEW - Real People, Other Voices–A marketing professor, marketing executive and marketing student refer back to the chapter opener and voice the option they'd choose if faced with the featured marketer's dilemma.

  • Gives students different perspectives to consider.

• NEW - Bookmark It!–This new activity focuses on doing. Each activity is directly keyed to one of the chapter's learning objectives.

  • Sends students to do online research, perform mini-projects, or think about a situation the way a marketer would.

• How it Worked Out–Each chapter concludes with the featured marketer explaining the decision made and the results of that decision.

  • Encourages students to put themselves in the featured marketer's shoes and decide what option they would choose in that situation.

• NEW - Significantly enhanced teaching resources–Every review copy includes a supplements sampler CD-ROM previewing the new instructor's resource package. A few of the items included: brand new behind-the-scenes videos; new PowerPoint lecture slides–two versions will be offered: Enhanced and Express, because some instructors prefer more details and images while others want only the outlines; and expanded test item file. Many of the real marketers from this book are featured in the new video segments.

• NEW - Up-to-date coverage of the latest marketing concepts.

  • impact of the Internet and new technologies on marketing in every chapter

  • “Brand You” (Ch. 1)–students begin by thinking of themselves as a product to be marketed

  • improved clarity in the discussion of strategic planning (Ch. 2); new online research practices (Ch. 5)

  • guerrilla marketing (Ch. 15)

  • e-commerce developments: C2C (Ch. 6), B2B (Ch. 7), B2C (Ch. 18)

  • CRM/customer relationship management and 1:1 marketing (Ch. 8)

  • marketing of “intangibles” (politics, religion, celebrities) (Ch. 11)

  • online dynamic pricing strategies (Ch. 13)

  • new coverage integrated marketing communications (Ch. 14)

  • m-commerce and database marketing strategies (Ch. 15)

  • social responsibility and ethical decision-making (Ch. 3)

  • supply chain management and the value chain (Ch. 17)…and much more.

• NEW - Plan It!–Students make decisions in order to develop a marketing plan for a small entrepreneurial company. Appears as a new end of chapter exercise.

  • Helps students develop a basic marketing plan. Students refer to a marketing plan in the text's appendix and have the option of completing the project using Marketing Plan Pro software.

• NEW - Organization and coverage that reflects today's world of marketing. The Third Edition focuses on the creation and transfer of value from manufacturers to consumers. Eighteen chapters means complete coverage at a manageable pace.

• NEW - Solomon's Marketing Adventure–A one-of-a-kind companion for students.

  • Features study aids for each chapter plus activities that can be used with the accompanying CD-ROM.

• NEW - Roughly 100 marketing instructors, professionals, and students helped shaped this edition.

• Real People, Real Choices theme–Every chapter opens by introducing students to a real marketer. Sixteen Real People (featured marketers) are new to this edition, ranging from CEO's (hotjobs.com - Ch. 1) to brand managers (Nissan - Ch. 10).

  • Teaches students about a situation the marketer faced and the options he or she considered.

• Think and Do Like a Marketer–Directly following the Real People/Real Choice opener, this new activity includes a hint to help the students solve the featured marketers problem.

  • Helps students get into the mindset of a marketer.

• Real People, Other Voices–A marketing professor, marketing executive and marketing student refer back to the chapter opener and voice the option they'd choose if faced with the featured marketer's dilemma.

  • Gives students different perspectives to consider.

• Bookmark It!–This new activity focuses on doing. Each activity is directly keyed to one of the chapter's learning objectives.

  • Sends students to do online research, perform mini-projects, or think about a situation the way a marketer would.

• Significantly enhanced teaching resources–Every review copy includes a supplements sampler CD-ROM previewing the new instructor's resource package. A few of the items included: brand new behind-the-scenes videos; new PowerPoint lecture slides–two versions will be offered: Enhanced and Express, because some instructors prefer more details and images while others want only the outlines; and expanded test item file. Many of the real marketers from this book are featured in the new video segments.

• Up-to-date coverage of the latest marketing concepts.

  • impact of the Internet and new technologies on marketing in every chapter

  • “Brand You” (Ch. 1)–students begin by thinking of themselves as a product to be marketed

  • improved clarity in the discussion of strategic planning (Ch. 2); new online research practices (Ch. 5)

  • guerrilla marketing (Ch. 15)

  • e-commerce developments: C2C (Ch. 6), B2B (Ch. 7), B2C (Ch. 18)

  • CRM/customer relationship management and 1:1 marketing (Ch. 8)

  • marketing of “intangibles” (politics, religion, celebrities) (Ch. 11)

  • online dynamic pricing strategies (Ch. 13)

  • new coverage integrated marketing communications (Ch. 14)

  • m-commerce and database marketing strategies (Ch. 15)

  • social responsibility and ethical decision-making (Ch. 3)

  • supply chain management and the value chain (Ch. 17)…and much more.

• Plan It!–Students make decisions in order to develop a marketing plan for a small entrepreneurial company. Appears as a new end of chapter exercise.

  • Helps students develop a basic marketing plan. Students refer to a marketing plan in the text's appendix and have the option of completing the project using Marketing Plan Pro software.

• Organization and coverage that reflects today's world of marketing. The Third Edition focuses on the creation and transfer of value from manufacturers to consumers. Eighteen chapters means complete coverage at a manageable pace.

• Solomon's Marketing Adventure–A one-of-a-kind companion for students.

  • Features study aids for each chapter plus activities that can be used with the accompanying CD-ROM.

• Roughly 100 marketing instructors, professionals, and students helped shaped this edition.

I. MAKING MARKETING VALUE DECISIONS.

II. IDENTIFYING MARKETS AND UNDERSTANDING CUSTOMERS' NEEDS FOR VALUE.

III. CREATING THE VALUE OFFER.

IV. COMMUNICATING THE VALUE OFFER.

V. DELIVERING THE VALUE OFFER.

Principles of Marketing - Two-Year and Four-Year  (Marketing)

• 
  Marketing: Real People, Real Choices, 5/E
  Solomon, Marshall & Stuart
  ©2007 | Prentice Hall | Paper; 640 pp | Instock
  ISBN-10: 0132299208 | ISBN-13: 9780132299206
  Brief Description

  

  For the Principles of Marketing course.   

  
  Marketing: Real People, Real Choices is the only text to introduce marketing from the perspective of real people who make real marketing decisions at leading companies every day.

• 
  Marketing: Real People, Real Choices, 6/E
  Solomon, Marshall & Stuart
  ©2009 | Prentice Hall | Paper; 640 pp | Instock
  ISBN-10: 0136054218 | ISBN-13: 9780136054214
  Brief Description | Buy from myPearsonStore

  

  For undergraduate Principles of Marketing courses.
  
  Marketing: Real People, Real Choices is the only text to introduce marketing from the perspective of real people who make real marketing decisions at leading companies everyday.
  
  The new edition is updated to reflect new marketing strategies companies are using to reach today’s increasingly savvy consumers.
  
  

"A fun look at marketing principles...examples are current and interesting, very relatable to students." – Trinity University reviewer

"Appears to be more to the point than other marketing texts while not leaving out important information." – Boston University reviewer

"Students sometimes cannot easily make the connection between what they learn in the classroom and how these concepts are applied in businesses. The Real People/Real Choices storyline allows them to glimpse into how these concepts are applied by people who make such decisions everyday." – University of South Alabama reviewer

"I like the focus on real people and the short vignettes that include students, professors, and professionals. Very nice. I really like this [text's] approach. It's fun to see the advice given and the ultimate solution to the problem." – Western Michigan University reviewer

"The writing style draws students into the book. They don't find themselves listing 6 steps for this and 7 steps for that. The CRM discussion is the best of all textbooks we reviewed." – Macomb CC reviewer

"It appears, dare I say, fun. It is very current and has examples today's students can relate to." – Montgomery CC reviewer

"This is great!!! [Real People, Real Choices] is an excellent way to frame the material. It incorporates real time, real life examples of the concepts in the book." – Johnson & Wales reviewer

"The tone of the book is a bit more conversational. Students would like this text." – Mississippi State reviewer

"Great! [The RPRC approach] is very entertaining and an interesting way to engage the reader." – Wichita State University reviewer

So what makes this book unique?
It's not just what we say, it's also how we say it

You'll be encouraged to focus less on memorizing definitions and more on understanding the importance of marketing. We'll take you behind the scenes in every chapter and introduce you to real marketers and explore real choices they've made. Students and instructors tell us time and again that no other book brings students closer to experiencing real marketing. We think you'll agree. The personal approach brings marketing to life.

Companion Website - Solomon, 3/E
Solomon
©2003 | Prentice Hall | On-line Supplement; 0 pp | Instock
ISBN-10: 0131002627 | ISBN-13: 9780131002623
URL:  http://www.prenhall.com/solomon

Companion Website - Solomon, 3/E
Solomon
©2003 | Prentice Hall | On-line Supplement; 0 pp | Instock
ISBN-10: 0131002627 | ISBN-13: 9780131002623
URL:  http://www.prenhall.com/solomon

PAL-Includes IRCD and DVD
Solomon
©2003 | Prentice Hall | Software | Out of Stock
ISBN-10: 0131424084 | ISBN-13: 9780131424081

Companion Website - Solomon, 3/E
Solomon
©2003 | Prentice Hall | On-line Supplement; 0 pp | Instock
ISBN-10: 0131002627 | ISBN-13: 9780131002623
URL:  http://www.prenhall.com/solomon

Student DVD with Video Library, 3/E
Solomon
©2003 | Prentice Hall | Video | Out of Stock
ISBN-10: 0131433830 | ISBN-13: 9780131433830

Companion Website - Solomon, 3/E
Solomon
©2003 | Prentice Hall | On-line Supplement; 0 pp | Instock
ISBN-10: 0131002627 | ISBN-13: 9780131002623
URL:  http://www.prenhall.com/solomon

Pearson Higher Education offers special pricing when you choose to package your text with other student resources. If you're interested in creating a cost-saving package for your students contact your Pearson Higher Education representative.