Business

• Managing Customer Relationships framework—A distinguishing feature of this text, this framework is introduced in the first two chapters, and then expanded upon throughout the book. Other key themes in the Tenth Edition:
  • Marketing in the Digital Age—Introduced in Chapter 1, covered in detail in Chapter 3, then integrated throughout where relevant.
  • Building Strong Brands and Brand Equity—Expanded coverage appears in Chapter 9.
  • Global and Socially Responsible Marketing—Coverage is integrated throughout and then in detail in Chapters 19 and 20.

• The most powerful paperback—This is the best-selling Principles of Marketing text delivered as an integrated learning system.

  • Students can learn from the printed text and/or use the free pin-code to access the entire text online, where the content is interactive and available anytime, from anywhere. Visit www.prenhall.com/kotler

• An integrated learning system—The print and online activebook can be used alone or together. Enhanced new online capabilities include:
  • Personalize the text by adding notes and comments within each chapter;
  • Highlight the text and create a personalized study tool;
  • Access animated modules and see how 60+ tables and figures from the printed text come to life;
  • Monitor individual or class progress using the Active Concept Checks quizzing and new Progress Tracker features

• A more exciting learning experience—The activebook touches students on multiple levels. It is embedded with numerous active examples, exercises, quizzes (concept checks), video exercises, and polls throughout the online text to stimulate student learning by making them active participants in the learning process.
  • Because activebook marries print content with dynamic online resources, content is brought to life and available anytime, from anywhere.

• Extensive Teaching Supplements package—A few of the many items:
  • ALL new videos—Available on DVD, VHS, and online;
  • TWO sets of PowerPoints—Basic (Express) and media rich (Expanded) versions;
  • NEW test generating software—Now just drag and drop;
  • ONE Instructor CD-ROM—All of your core supplements in one place;
  • FREE online course content—For BlackBoard and WebCT users;
  • FREE value-adds for your students—Ask about Value-Packs!

I. UNDERSTANDING MARKETING AND THE MARKETING PROCESS.

II. DEVELOPING MARKETING OPPORTUNITIES AND STRATEGIES.

III. DEVELOPING THE MARKETING MIX.

IV. MANAGING MARKETING.

APPENDIXES.

Principles of Marketing - Two-Year and Four-Year  [CORE TEXTS]   (Marketing)

"The ACTIVEBOOK is wonderful. I like how I don't have to carry it around. I think the Active Concept Checks are the best, and I like how there is a link for all of the vocabulary words." — Melanie Newman, Northeastern University student

"I think the best thing about ACTIVEBOOK by Kotler & Armstrong is it gives you more options to study with, instead of just reading through a book page after page." — Rusty Gackle, Florida State University student

This package contains:
•   Kotler & Armstrong, ActiveBook 2.0 and DK Essentials Managers Package (2004)
•   Kotler & Armstrong, ActiveBook 2.0 and Learning Guide Package (2004)
•   Kotler & Armstrong, ActiveBook 2.0 and Marketing Package (2004)
•   Kotler & Armstrong, ActiveBook 2.0 and Marketing Plan Package (2004)
•   Kotler & Armstrong, ActiveBook 2.0 and Microsoft Office XP Tips Package (2004)
•   Kotler & Armstrong, ActiveBook 2.0 and Navigating Blackboard Package (2004)
•   Kotler & Armstrong, ActiveBook 2.0 and Navigating WebCT package (2004)
•   Kotler & Armstrong, ActiveBook 2.0 and PH Guide to Wall Street Journal Package (2004)
•   Kotler & Armstrong, ActiveBook 2.0 and Research Navigator Package (2004)
•   Kotler & Armstrong, Activebook 2.0 and Video DVD Package (2004)

Pearson Higher Education offers special pricing when you choose to package your text with other student resources. If you're interested in creating a cost-saving package for your students contact your Pearson Higher Education representative.