Business

• NEW - Seven new chapters.

  • Introduces students to the digital economy, e-marketplaces, EC services, auctions, e-government, C2C and intrabusiness, security, order fulfillment and M-commerce.

• NEW - Revised and updated content throughout—Includes Internet marketing; company-centered B2B; web application development; and strategy.

  • Reflects the changes and period of consolidation that EC is going through, and focuses on the trend of proper strategy and implementation.

• NEW - More exercises—Including role-playing and approximately 700 review and discussion questions and classroom projects.

  • Measures students' comprehension and ability to apply knowledge, helps them develop critical thinking skills, and fosters teamwork.

• Hundreds of hyperlinks.

  • Illustrates many of the applications and issues throughout the text and in the book's website.

• Managerial orientation.

  • Offers students presentations about EC applications and implementation geared toward functional and general managers.

• Finance-marketing interdisciplinary approach—Relates to Accounting; Information Systems; Human Resources Management; Psychology; and the legal field.

  • Shows students how business and non-business disciplines are related to EC—and the major role Economics plays in understanding it.

• Solid theoretical background throughout.—Features extensive references, Web site addresses, and many exercises.

  • Supplies students with the foundations necessary for understanding EC, ranging from consumer behavior to economic theory.

• Managerial issues.—Featured in the final section of every chapter.

  • Explores some of the special concerns managers face as they adapt to doing business in cyberspace.

• Seven new chapters.

  • Introduces students to the digital economy, e-marketplaces, EC services, auctions, e-government, C2C and intrabusiness, security, order fulfillment and M-commerce.

• Revised and updated content throughout—Includes Internet marketing; company-centered B2B; web application development; and strategy.

  • Reflects the changes and period of consolidation that EC is going through, and focuses on the trend of proper strategy and implementation.

• More exercises—Including role-playing and approximately 700 review and discussion questions and classroom projects.

  • Measures students' comprehension and ability to apply knowledge, helps them develop critical thinking skills, and fosters teamwork.

I. A REAL REVOLUTION.

II. B2C EC —INTERNET MARKETING.

III. B2B EC.

IV. OTHER EC MODELS AND APPLICATIONS.

V. BUILDING EC SYSTEMS.

VI. IMPLEMENTING EC.

Electronic Commerce  (MIS)
Electronic Commerce: Business Issues  (Computer Science)

• 
  Electronic Commerce 2008, 5/E
  Turban, Lee, KIng, McKay & Marshall
  ©2008 | Prentice Hall | Cloth; 1008 pp | Instock
  ISBN-10: 0132243318 | ISBN-13: 9780132243315
  Suggested retail price: $184.00  Buy from myPearsonStoreNet price: $138.00  (What's this?)Brief Description

  

  For undergraduate and graduate courses in Electronic Commerce.

   

  Electronic Commerce 2008, the #1 best seller in the business school market, offers a comprehensive managerial approach to electronic commerce.  This new edition emphasizes the impact that social computing is having on the business world and global economy.

This is the only text you need for Electronic Commerce. ELECTRONIC COMMERCE: A MANAGERIAL PERSPECTIVE 2002

is

ComprEhensive: It Contains 19 Chapters and 5 Appendices.

AppliCable: It Utilizes Practical Vignettes, Managerial Cases, and Hundreds of Exercises to Illustrate Concepts.

COmplete: It Integrates www.prenhall.com/turban—interactive Study Guide, Technology Updates, and Added Appendices.

Managerial: It Emphasizes E-Commerce Application and Implementation through Business Models and Technology Essentials.

Multinational: It Stresses the Importance of Global Competition, Partnerships, and Electronic Importing and Exporting.

CurrEnt: It Details Auctions, B2B, the Digital Economy, Mobile Commerce, Wireless Systems, and Intelligence Agents.

Real: It Highlights Industry Examples of Corporations, Small Businesses, Government, and Not-For-Profit Agencies.

InterdisCiplinary: It Provides Functional Perspective from Business Disciplines, Computer Science, Law, Economics, and Sociology.

and...

Web StratEgy Pro: An Interactive, E-Commerce Software Package from Palo Alto Brings the Process of Planning Internet Strategy to Life—Now Available ONLY in Shrinkwrap Packages with Prentice Hall Textbooks Including Turban's Electronic Commerce 2002 Edition.

Pearson Higher Education offers special pricing when you choose to package your text with other student resources. If you're interested in creating a cost-saving package for your students contact your Pearson Higher Education representative.