Business

For courses in Introduction to Business.

This best-selling text continues to present a brief “no-nonsense” approach to the fundamentals of business which spans the range of all functional areas—management, marketing, operations, accounting, information systems, finance, and legal studies.

• NEW - “It's a Wired World” boxes—Shows brief real-world examples of steps established businesses are taking to keep pace with the e-business environment.

  • Gives students great examples of successful and sometimes unsuccessful ventures.

• NEW - “WebConnection” features—Relates the Internet to one of that chapter's specific topics.

  • Presents students with a real company's URL address, a picture of its home page, several lines of description about the Web site's mission—and then gives students an action challenge on the text's website.

• NEW - Totally current—The authors have fully updated all the classic features that have made it the #1 best-seller including: opening vignettes, Building Your Business Skills, Exploring the Web exercises, and Crafting Your Business Plan exercises.

• NEW - End-of-chapter “Exercising Your Ethics” feature.

  • Invites students to resolve an ethical situation relating directly to the topics from that chapter.

• NEW - Video Cases—Each chapter now includes an engaging video exercise with follow-up discussion questions and assignment material.

• NEW - More coverage of several key aspects of business—Includes business-to-business (B2B) activities; successes and failures with e-business; importance of supply-chain management; growth of international business; significance of entrepreneurship; and the need to manage information and communication technology. Includes discussions and examples throughout.

  • Illustrates common business trends students must be aware of as they start their careers.

• “It's a Wired World” boxes—Shows brief real-world examples of steps established businesses are taking to keep pace with the e-business environment.

  • Gives students great examples of successful and sometimes unsuccessful ventures.

• “WebConnection” features—Relates the Internet to one of that chapter's specific topics.

  • Presents students with a real company's URL address, a picture of its home page, several lines of description about the Web site's mission—and then gives students an action challenge on the text's website.

• Totally current—The authors have fully updated all the classic features that have made it the #1 best-seller including: opening vignettes, Building Your Business Skills, Exploring the Web exercises, and Crafting Your Business Plan exercises.

• End-of-chapter “Exercising Your Ethics” feature.

  • Invites students to resolve an ethical situation relating directly to the topics from that chapter.

• Video Cases—Each chapter now includes an engaging video exercise with follow-up discussion questions and assignment material.

• More coverage of several key aspects of business—Includes business-to-business (B2B) activities; successes and failures with e-business; importance of supply-chain management; growth of international business; significance of entrepreneurship; and the need to manage information and communication technology. Includes discussions and examples throughout.

  • Illustrates common business trends students must be aware of as they start their careers.

I. UNDERSTANDING THE CONTEMPORARY BUSINESS ENVIRONMENT.

II. UNDERSTANDING THE BUSINESS OF MANAGING.

III. UNDERSTANDING PEOPLE IN ORGANIZATIONS.

IV. UNDERSTANDING PRINCIPLES OF MARKETING.

V. MANAGING INFORMATION.

VI. UNDERSTANDING FINANCIAL ISSUES.

Introduction to Business  [BRIEF TEXTS]   (Introduction to Business)

• 
  Business Essentials, 7/E
  Ebert & Griffin
  ©2009 | Prentice Hall | Paper; 312 pp | Instock
  ISBN-10: 0136070760 | ISBN-13: 9780136070764
  Brief Description | Buy from myPearsonStore

  

  For Introduction to Business courses
  
  This #1 brief Introduction to Business text continues to provide a solid foundation of the essential topics a beginning business student needs to understand.
  
  The 7th edition was revised with updated content, a modern design, and engaging media for today’s students.  Media can be found in myBIZlab, an online system which provides students with extensive online resources, assessment, and actual interaction with business topics.
  
  

• 
  Business Essentials, 6/E
  Ebert & Griffin
  ©2007 | Prentice Hall | Paper; 544 pp | Instock
  ISBN-10: 0132287854 | ISBN-13: 9780132287852
  Brief Description

  

  For Introduction to Business courses.

   

  Ebert/Griffin focuses on the four ways to approach business-- as an employee, as an owner or a boss, as a customer, or as an investor-- to help students understand the relevance of studying business to their own lives.

   

   

   

• 
  Business Essentials, CourseSmart eTextbook, 5/E
  Ebert & Griffin
  ©2005 | Prentice Hall | On-line Supplement; 592 pp | Instock
  ISBN-10: 0131287702 | ISBN-13: 9780131287709
  URL:  http://www.coursesmart.com
  Brief Description | Buy from myPearsonStore

  

  CourseSmart Textbooks Online is an exciting new choice for students looking to save money. As an alternative to purchasing the print textbook, students can subscribe to the same content online and save up to 50% off the suggested list price of the print text. With a CourseSmart etextbook, students can search the text, make notes online, print out reading assignments that incorporate lecture notes, and bookmark important passages for later review. For more information, or to subscribe to the CourseSmart eTextbook, visit www.coursesmart.com.

   

Ronald J. Ebert is Emeritus Professor at the University of Missouri-Columbia where he teaches in the Management Department and serves as advisor to students and student organizations. Dr. Ebert draws upon more than 30 years of teaching experience at such schools as Sinclair College, University of Washington, University of Missouri, Lucian Blaga University of Sibiu (Romania), and Consortium International University (Italy). His consulting alliances include such firms as Mobay Corporation, Kraft Foods, Oscar Mayer, Atlas Powder, and John Deere. He has designed and conducted management development programs for such diverse clients as the American Public Power Association, the United States Savings and Loan League, and the Central Missouri Manufacturing Training Consortium.

His experience as a practitioner has fostered an advocacy for integrating concepts with best business practices in business education. The five business books he has written include translations in Spanish, Chinese, and Romanian languages. Dr. Ebert has served as the Editor of the Journal of Operations Management. He is a Past-President and Fellow of the Decision Sciences Institute. He currently serves as Consultant and External Evaluator for Quantitative Reasoning for Business Studies an introduction-to-business project sponsored by the National Science Foundation.

Ricky W. Griffin is Professor of Management and holds the Blocker Chair in Business Administration in the Mays College & Graduate School of Business at Texas A&M University. He also currently serves as Executive Associate Dean. He previously served as Head of the Department of Management and as Director of the Center for Human Resource Management at Texas A&M. His research interests include workplace aggression and violence, executive skills and decision making, and workplace culture. Dr. Griffin's research has been published in such journals as Academy of Management Review, Academy o f Management Journal, Administrative Science Quarterly, and Journal of Management. He has also served as Editor of Journal of Management. Dr. Griffin has consulted with such organizations as Texas Instruments, Tenneco, Amoco, Compaq Computer, and Continental Airlines.

Dr. Griffin has served the Academy of Management as Chair of the Organizational Behavior Division. He has also served as President of the Southwest Division of the Academy of Management and on the Board of Directors of the Southern Management Association. He is a Fellow of both the Academy of Management and the Southern Management Association. He is also the author of several successful textbooks, each of which is a market leader. In addition, they are widely used in dozens of countries and have been translated into numerous foreign languages, including Spanish, Polish, and Russian.

WebCT Premium Access Code Card, 4/E
Ebert
©2000 | Prentice Hall | Access Code Card | Out of Stock
ISBN-10: 013100932X | ISBN-13: 9780131009325

MyPHLIP Website, 4/E
Ebert & Griffin
©2003 | Prentice Hall | On-line Supplement | Instock
ISBN-10: 0130082678 | ISBN-13: 9780130082671

MyPHLIP Website, 4/E
Ebert & Griffin
©2003 | Prentice Hall | On-line Supplement | Instock
ISBN-10: 0130082678 | ISBN-13: 9780130082671

MyPHLIP Website, 4/E
Ebert & Griffin
©2003 | Prentice Hall | On-line Supplement | Instock
ISBN-10: 0130082678 | ISBN-13: 9780130082671

WebCT Premium Access Code Card, 4/E
Ebert
©2000 | Prentice Hall | Access Code Card | Out of Stock
ISBN-10: 013100932X | ISBN-13: 9780131009325

WebCT Premium Access Code Card, 4/E
Ebert
©2000 | Prentice Hall | Access Code Card | Out of Stock
ISBN-10: 013100932X | ISBN-13: 9780131009325

MyPHLIP Website, 4/E
Ebert & Griffin
©2003 | Prentice Hall | On-line Supplement | Instock
ISBN-10: 0130082678 | ISBN-13: 9780130082671

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• 
  Business Essentials and Mastering Business Essentials Package, 4/E
  Ebert & Griffin
  ©2003 | Prentice Hall | Paper Package | Instock
  ISBN-10: 013077636X | ISBN-13: 9780130776365
  

Pearson Higher Education offers special pricing when you choose to package your text with other student resources. If you're interested in creating a cost-saving package for your students contact your Pearson Higher Education representative.