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Allyn & Bacon / Prentice Hall

Psychology

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Behavior Analysis and Learning, 2/E
W. David Pierce
W. Frabj Eplingdeceased

ISBN-10: 0130807435
ISBN-13:  9780130807434

Publisher:  Prentice Hall
Copyright:  1999
Format:  Cloth; 444 pp
Published:  07/09/1998
Status: Out of Print


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Aimed at introductory-level courses in Behavior Analysis, Principles of Learning, or Behavior Modification this best-selling introduction focuses on basic research findings and illustrates behavior principles with everyday human examples.

NEW TO THIS EDITION

  • NEW - Improves technical procedures, concepts, and relationships while maintaining a clear, accessible writing style. Pg.___
  • NEW - Features new On the Applied Side sections pointing students to direct applications of basic principles. Pg.___
    • Ex. Includes an On the Applied Side dealing with schedules of reinforcement and the regulation of cigarette smoking and abstinence. Pg.___

  • NEW - Expands coverage of the “conditioned seeing” section with a passage from Stalking the Wild Asparagus. Pg.___
  • NEW - Broadens coverage of “delayed matching to sample” and the issue of memory in the chapter on stimulus control. Pg.___
  • NEW - Clarifies concepts, adds a new section on self-efficacy, and improves the section on function altering events—all in coverage of imitation and rule governed behavior. Pg.___
  • NEW - Features a new application section in discussion of conditioned reinforcement. Pg.___
  • NEW - Contains a more thorough treatment of the principles and processes of respondent conditioning, dividing its coverage into two chapters—one devoted to reflexes and simple conditioning and the other focused on compound conditioning and complex respondent processes. Pg.___
  • NEW - Places greater emphasis on principles of selection and the biological context of conditioning. Pg.___
  • Covers the full range of basic research on behavior analysis and learning. Pg.___
  • Includes a full chapter on applied behavior analysis and offers numerous examples of basic behavior principles applied to everyday human experiences. Pg.___
  • Contains optional Advanced Issues sections, delving into topics that require concentrated study for the development of an in-depth understanding—e.g., in the chapter on concurrent operants, there is an advanced section on the generalized matching law that includes several equations. Pg.___
  • Provides sidebar Focus On sections that highlight contemporary research and issues in behavior analysis and learning. Pg.___
  • Guides readers through a chapter framework composed of learning objectives, keywords, and glossaries. Pg.___

  • Improves technical procedures, concepts, and relationships while maintaining a clear, accessible writing style. Pg.___
  • Features new On the Applied Side sections pointing students to direct applications of basic principles. Pg.___
    • Ex. Includes an On the Applied Side dealing with schedules of reinforcement and the regulation of cigarette smoking and abstinence. Pg.___

  • Expands coverage of the “conditioned seeing” section with a passage from Stalking the Wild Asparagus. Pg.___
  • Broadens coverage of “delayed matching to sample” and the issue of memory in the chapter on stimulus control. Pg.___
  • Clarifies concepts, adds a new section on self-efficacy, and improves the section on function altering events—all in coverage of imitation and rule governed behavior. Pg.___
  • Features a new application section in discussion of conditioned reinforcement. Pg.___
  • Contains a more thorough treatment of the principles and processes of respondent conditioning, dividing its coverage into two chapters—one devoted to reflexes and simple conditioning and the other focused on compound conditioning and complex respondent processes. Pg.___
  • Places greater emphasis on principles of selection and the biological context of conditioning. Pg.___



 1. A Science of Behavior: Perspective, History, and Assumptions.


 2. The Experimental Analysis of Behavior.


 3. Reflexive Behavior and Respondent Conditioning.


 4. Complexities of Respondent Conditioning.


 5. Reinforcement and Extinction of Operant Behavior.


 6. Operant-Respondent Interrelationships and the Biological Context of Conditioning.


 7. Schedules of Reinforcement.


 8. Stimulus Control.


 9. Aversive Regulation of Behavior.


10. Choice and Preference.


11. Conditioned Reinforcement.


12. Verbal Behavior.


13. Applied Behavior Analysis.


14. Three Levels of Selection: Biology, Behavior, and Culture.


Glossary.


References.


Index.

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