Business

Far more interactive than traditional textbooks, this book is appropriate for a high-participation course in entrepreneurship or new venture creation at the undergraduate and graduate level. With its questioning style, high-quality enrichment materials, and real-life experiences, The Entrepreneur's Fieldbook helps students learn through its use of chapter objectives, exercises, case studies, checkpoints, chapter summaries, and review questions. It is also appropriate as a great supplemental text for a wide range of entrepreneurship courses.

• Brief Paperback—perfect primary or supplementary text for high-participation courses in entrepreneurship.

  • SHOW: Questioning style, pedogogy, and interactive exercises serve as a perfect compliment to MBA or Undergraduate courses.

• Practical—the author includes information and cases drawn from his own experience in running a successful small business for twenty years.

  • SHOW: Case Studies based on actual companies. Two complete business plans, and a detailed business plan template are also featured

• Author-driven, book-specific, Web site.

  • SHOW: Examples, resources, and market research are drawn from the Internet to show students how to use the Internet as a business and research tool— the author provides relevant links, exercises, and updates at www.prenhall.com/vinturella.

• The book's brevity and paperback format make it flexible enough for use as a formal text in a high-participation course, or as a supplement to a more traditional entrepreneurship text.

• The book's practical point of view emanates from an author with hands-on experience running a successful small business for twenty years. Pg.___

• Contains provocative questions, asking the reader to think, draw on appropriate experience, and determine the answer that is “right” for the reader. Pg.___

• Case studies are an integral part of the text. Pg.___

  • One case study (Tammany Supply Inc., the author's own company, named a Blue Chip Enterprise by the U.S. Chamber of Commerce) threads its way through the entire text.

  • Consequences of decisions made at various stages of a business are discussed.

• Designed to promote interactivity, the book gives the students space to take notes and respond to questions within the text, as well as with the study and review questions, exercises and cases at the end of the chapter. Pg.___

  • Enhances the reader's involvement in the subject matter, and serves as a progress report on the refinement of the venture idea.

• Many examples, resources, and market research are drawn from the Internet. Pg.___

  • Provides the latest information.

  • Gives students an appreciation of the usefulness of the Internet.

• Two complete business plans, and a very detailed business plan template are included in the text. Pg.___

Highlight special features of the text.

• Checkpoint — These include inventories of personal factors against profiles of entrepreneurs, evaluation of business ideas against generally accepted criteria, and measurement of entrepreneurship strategies and approaches against personal characteristics and interests. Pg.___

• Coffee Shop Example — Though many exercises and examples are considered in the context of student-specific projects, the Coffee Shop offers common examples for discussion and consideration over a wide range of topics in the entrepreneurial process. Pg.___

• Definition —Key terms are explained in detail and put into perspective. Includes common usage and associated terms.

• Expert opinion, Voice of experience — These point out how actual experiences of experts differ from the expected or the obvious. Results of relevant surveys, and promotional and organizational techniques are included.

• Homework exercise — Provides the opportunity for note-taking for later reference, strategy development and research on course projects, and resource testing and development.

• Idea, Suggestion —Ideas and suggestions for consideration or pursuit, or for “ brainstorming” sessions.

1. Entrepreneurship: Concepts and Issues.


2. Sources of Venture Ideas: Entrepreneurship on the Internet.


3. Market Research and Analysis.


4. Refining the Venture Idea: Testing “Fit” and Feasibility.


5. Start-up Alternatives: Home-Based, Franchises, and Existing Businesses.


6. Building a Successful Business Plan.


7. Financing the Venture.


8. The Complete Entrepreneur: Post-Start-up Challenges.

Entrepreneurship  [CORE TEXTS]   (Management)
Entrepreneurship  (Business Studies)
Small Business Management  [SUPPLEMENTAL/ VALUE PACK ITEMS]   (Management)

eHRM: An Internet Guide to Human Resource Management
Gowan
©2001 | Prentice Hall | Paper; 49 pp | Instock
ISBN-10: 0130912832 | ISBN-13: 9780130912831
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