Business

For upper division undergraduate classes aimed at a general audience (usually comprised of business and sports management majors) or in a seminar for economics majors.

Sports Economics, by Rodney Fort, professor of economics and co-author of both Pay Dirt and Hard Ball, applies a dose of economic thinking to the business of sports. A recognized authority on sports economics and business, Professor Fort shows how the application of the economic way of thinking to team sports leads to a better understanding of the relationship between sports, the business, sports, and the game. Because sports truly are business, off-field economic decisions help determine on-field outcomes.

Tried and True Organization

• Part I, "Demand, Supply, and Sports Market Outcomes"—Using the basics of supply and demand, this section tracks fan willingness to pay, through to the revenue decisions that confront team owners. Elasticity, marginal revenue, total revenue, price discrimination and real-world revenues, even how team owners evaluate costs are discussed.

  • Students learn how supply and demand come together at the market level and how different agents act together through leagues to facilitate market power.

• Part II, "The Market for Talent and Labor Relations"—Discusses the evolution of the modern competitive talent market including the role of the reserve clause and player draft and the role of labor-management relations.

  • Shows students how the market for player talent works.

• Part III, "Government and the Sports Business"—Students are introduced to the economist's rational actor model of politics to examine the controversial subsidies to sports team owners, as well as the special tax and antitrust status of pro team sports owners.

  • Shows students the relationship between the sports business and government.

• Focus on professional and college team sports. Coverage of baseball, football, hockey, basketball, and the NCAA from the point of view of ownership, players unions, and government participation. Individual sports, like golf and tennis, are discussed from the point of view of team sports, as are international sports.

  • Teaches students how to use economic tools to analyze the business of sports.

• An entire chapter on College Sports—Discusses the differences that exist compared to professional sports using the same economic principles explained in the first 11 chapters.

  • Shows students how the basic tools and concepts can be applied to pro sports leagues and college conferences.

• Learning Highlight boxes—Focused discussion of real topics affecting sports business like private vs. public funding for stadiums and union vs. owners' interests. Landmark business decisions by sports personalities like Michael Jordan and Alex Rodriguez are also highlighted.

  • Shows students real world examples of the text explanations from an economic and historic perspective.

• End of Chapter Questions with varied skill levels.

  • Review questions are memory joggers that remind students of the important elements of the readings.

  • Thought questions require students to work through the chapter content that requires higher-level thinking.

  • Advanced questions push the student to actually apply sports economics rather than just think about it.

• Margin Notes— Did You Know sports facts and quotes from personalities in sports and the business of sports.

  • Shows students the current and historical connection between sports and economics.

• ExcitingWeb site—www.prenhall.com/ fort—Organized by chapter, this site contains useful and interesting material for both students and instructors. The site is meant to initiate discussion and to provide up-to-date information on the current issues in sports.

  • Provides for instructors: answers to the end-of-chapter questions; teaching tips; lecture support material: PowerPoint slides and figures and tables from the text; links to updated items of interest; an extended, up-to-date bibliography; a directory of sports researchers and teachers; and additional material, especially for Upper Division Seminars.

  • Provides for students: hints for the end-of-chapter problems; links to sites of interest; figures and tables from the text; additional updated data to spark class discussion or student projects; and an extended, up-to-date bibliography.

 1. Warm Up: The Business of Sports.

I. DEMAND, SUPPLY, AND SPORTS MARKET OUTCOMES.

II. THE MARKET FOR TALENT AND LABOR RELATIONS.

III. GOVERNMENT AND THE SPORTS BUSINESS.

IV. COLLEGE SPORTS.

Entertainment and Sports Marketing  (Marketing)

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  Sports Economics, 2/E
  Fort
  ©2007 | Prentice Hall | Cloth; 552 pp | Instock
  ISBN-10: 0131704214 | ISBN-13: 9780131704213
  Brief Description | Buy from myPearsonStore

  

  Fort’s Sports Economics, 2/e is the only text that provides enough content and rigor for a course taken primarily by economics majors.

   

Rodney Fort is a recognized authority on sports economics and business, both in the United States and internationally. His dozens of articles and monographs cover sports topics as diverse as cross-subsidies in U.S. sports leagues, predatory behavior by Major League Baseball toward African American Baseball Leagues during integration, and comparative analysis of North American and European sports leagues. His contributions appear in the American Economic Review, Journal of Political Economy, Journal of Economic Literature, Economic Inquiry, Scottish Journal of Political Economy, Journal of Sports Economics, and law reviews.

Professor Fort is co-author with James Quirk of two books on the sports business, Pay Dirt and Hard Ball, both nominated for national awards. He also serves on the editorial boards of the Journal of Sports Economics and the Eastern Economic Journal, and edits a series on sports economics with John Fizel for Prager Publishers. Professor Fort is a regular speaker on sports issues and has been a panelist on sports economics issues at Western Michigan University, Tufts University, The Independent Institute, The Marquette Sports Law Institute, The Brookings Institute, and The International Center for Sports Studies in Neuchatel, Switzerland. He recently was keynote speaker at the Second Sports Economics and Business Congress, Institute for Sports Economics and Business, Cologne, Germany. He often renders expert opinion in legal cases concerning sports and recently testified before the U.S. Senate Subcommittee on Antitrust concerning competitive balance issues in baseball.

Instructor's Manual (on web)
Fort
©2003 | Prentice Hall | On-line Supplement; 0 pp | Instock
ISBN-10: 0130914169 | ISBN-13: 9780130914163
URL:  http://www.prenhall.com/fort

PowerPoint Slides (online)
Fort
©2003 | Prentice Hall | On-line Supplement; 0 pp | Instock
ISBN-10: 0130914150 | ISBN-13: 9780130914156

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