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Common Culture: Reading and Writing about American Popular Culture, 3/E
Michael F. PetraccaUniversity of California, Santa Barbara
Madeleine SorapureUniversity of California at Santa Barbara

ISBN-10: 0130850985
ISBN-13:  9780130850980

Publisher:  Allyn & Bacon
Copyright:  2001
Format:  Paper; 642 pp
Published:  07/25/2000
Status: Out of Print


Suggested retail price: $47.33
    New edition available



For freshman composition courses.

From Barbie to the Internet, the Simpsons to the malls, this engaging text on pop culture helps students develop critical and analytical skills and write clear prose while reading, thinking, and writing about subjects they find inherently interesting. Spanning a full range of topics, it provides key reading and writing strategies, and contains essays addressing a topic generally and then explores related material in depth. In addition to the readings, each section begins with a catchy cultural artifact that leads students into a detailed introduction, discussion questions, essay topics, and suggestions for further reading and research.

  • NEW - World Wide Web Site: www.prenhall.com/petracca—A dedicated Web site for Common Culture features general links to information about popular culture, as well as links for each specific Internet Activity question.
    • Provides students with a convenient supplement to text content and serves as a starting point for their research in the field of popular culture. Ex.___

  • NEW - 14 new readings.
    • Draws students easily into the text by featuring readings on the cutting-edge of today's popular culture. Ex.___

  • NEW - Readings that represent more ethnically diverse perspectives—e.g., new readings on Latino music, on representations of minorities in advertising, on the portrayal of African-Americans on television, and on the participation of African-Americans on the Internet.
    • Makes the text meaningful and relevant to the wide cultural diversity of today's student population. Ex.___

  • NEW - Several readings that analyze pop culture using methods from the social sciences.
    • Gives students the analytical tools they will need in either disciplines. Ex.___

  • NEW - Internet Activity Questions—Two or three questions at the end of each chapter engage students in writing activities directly related to the Internet and World Wide Web.
    • Reinforces the Web as an important resource for information, particularly in regard to popular culture, and gives students hands-on practice in mining those resources. Ex.___

  • A full range of topics in the field of popular culture—advertising, television, popular music, cyberculture, sports, movies and leisure.
    • Helps instructors avoid having to spend course-preparation time searching far and wide for readings appropriate to these individual areas. Gives students an opportunity to focus on specific pop-cultural areas that are especially appealing to them. Ex.___

  • General and specific perspectives on each topic—The first section in each chapter presents essays that address a topic generally, while the second section explores the topic in depth.
    • Shows students how individual topics can be studied, discussed, and written about effectively in varying layers of complexity. Ex.___

  • Models for student writing—The readings themselves demonstrate a range of rhetorical approaches (e.g., exposition, analysis, and argumentation) and offer varying levels of sophistication and difficulty in terms of content and style.
    • Offers the student a wide range of models from which to choose. Ex.___

  • An introductory assignment walk-through—Ch. 1 walks students step-by-step through the process of reading a text critically and synthesizing material from multiple secondary sources. It moves students through a sequence of pre-writing activities, giving them concrete direction in formulating a first draft, reorganizing, and revising.
    • Orients students to the particular demands of university-level academic writing, specifically as those demands relate to the analysis of popular culture. Ex.___

  • Casebooks on certain pop-cultural phenomena—e.g., the Barbie Doll, rap and hip-hop music, horror movies, and virtual communities.
    • Gives students an opportunity to make in-depth studies of certain pervasive artifacts and practices that they might otherwise take for granted, and gives them a chance to participate in spirited dialogues that surround the social impact of the phenomena to draw their own conclusions about them. Ex.___

  • A rigorous, yet conversational (and sometimes even humorous) tone—Interspersed with pop-cultural artifacts, such as cartoons, advertisements, movie blurbs, etc.
    • Grasps and holds students attention. Ex.___

  • Chapter-openers—Relevant and catchy cultural artifacts (e.g., a cartoon, an ad, an album cover).
    • Piques students interest and draws them into the material. Ex.___

  • Questions for each article—Invites students to discuss, in class, the underlying meanings, purposes, and ideas in various pop-cultural artifacts and practices.
    • Helps students read the articles closely, understand their content, articulate the main points contained therein, and formulate a written response. Ex.___

  • Writing assignments—Sequenced, yet flexible, assignments move from relatively basic concerns to tasks that require a greater degree of critical skill. They give students specific and pointed direction in writing college-level essays on the issues discussed in the readings.
    • Offers students opportunities for different kinds of writing (research, analysis, argument), perhaps with an interdisciplinary approach. Provides instructors with a broad range of assignments enabling them to easily adapt the book to meet the specific needs of their students. Ex.___

  • World Wide Web Site: www.prenhall.com/petracca—A dedicated Web site for Common Culture features general links to information about popular culture, as well as links for each specific Internet Activity question.
    • Provides students with a convenient supplement to text content and serves as a starting point for their research in the field of popular culture. Ex.___

  • 14 new readings.
    • Draws students easily into the text by featuring readings on the cutting-edge of today's popular culture. Ex.___

  • Readings that represent more ethnically diverse perspectives—e.g., new readings on Latino music, on representations of minorities in advertising, on the portrayal of African-Americans on television, and on the participation of African-Americans on the Internet.
    • Makes the text meaningful and relevant to the wide cultural diversity of today's student population. Ex.___

  • Several readings that analyze pop culture using methods from the social sciences.
    • Gives students the analytical tools they will need in either disciplines. Ex.___

  • Internet Activity Questions—Two or three questions at the end of each chapter engage students in writing activities directly related to the Internet and World Wide Web.
    • Reinforces the Web as an important resource for information, particularly in regard to popular culture, and gives students hands-on practice in mining those resources. Ex.___

(NOTE: Each chapter concludes with Additional Suggestions for Writing About... and Internet Activities.)

1. Reading and Writing about American Popular Culture.

What Is Popular Culture?

Why Study Popular Culture?

Active Reading.

Strategies for Active Reading. An Active Reading Casebook: Three Selections about Barbie. Barbie's Shoes, Hilary Tham. The Indignation of Barbie, John Leo. 'Seen through Rose-Tinted Glasses': The Barbie Doll in American Society, Marilyn Ferris Motz.

The Writing Process.

Prewriting. Drafting. Distancing. Revising. Revision Checklist. Sample Student Essay: Role-Model Barbie: Now and Forever? Carolyn Muhlstein.

2. Advertising.
Approaches to Advertising.

In the Shadow of the Image, Stuart and Elizabeth Ewen. Masters of Desire, Jack Solomon. Advertising's Fifteen Basic Appeals, Jib Fowles. Minority Presence and Portrayal in Mainstream Magazine Advertising: An Update, Laurence Bowen and Jill Schmid. What's Wrong with Advertising? David Ogilvy.

Images of Women and Men in Advertising.

Media Mirrors, Carol Moog. A Gentleman and a Consumer, Diane Barthel. Getting Dirty, Mark Crispin Miller. Sex, Lies, and Advertising, Gloria Steinem.

3. Television.
The Cultural Influences of Television.

Spudding Out, Barbara Ehrenreich. Television and Cultural Behavior, Conrad P. Kottak. Life According to TV, Harry Waters. Common Contemporary Themes, Paul Monaco.

The Talk Show.

Do Ask, Do Tell, Joshua Gamson. The Talk Show's Lost Potential, Robin Andersen.

The Soap Opera.

Soaps Day and Night, Ronald Berman. Soap Opera, Melodrama, and Women's Anger, Tania Modleski.

4. Popular Music.
Rock and Rap: Musical Controversies.

Music, Allan Bloom. Rock and Sexuality, Simon Frith. The Rap on Rap, David Samuels. Hip-Hop Nation: There's More to Rap Than Just Rhythms and Rhymes, Melissa August Leslie Everton Brice, Laird Harrison, Todd Murphy, and David E. Thigpen. All the Rage, Michael Crowley.

Popular Music's Influence on Lifestyle.

Popular Music: Emotional Use and Management, Alan Wells. Punks in L.A.: It's Kiss or Kill, Jon Lewis. Crossing Pop Lines: Attention to Latinos Is Overdue, but Sometimes Off-Target, Alisa Valdes-Rodriguez. Dreaming America, Danyel Smith.

5. Cyberculture.
Life on the Internet.

Digital Soup, Jessica Heland. Flamers: Cranks, Fetishists and Monomaniacs, Gary Chapman. Free Speech for the Net: A Panel of Federal Judges Overturns the Communications Decency Act, Joshua Quittner. Cyberpunk—Subculture or Mainstream? McKenzie Wark.

Virtual Communities.

Cyberhood vs. Neighborhood, John Perry Barlow. Virtuality and Its Discontents, Sherry Turkle. Black Struggles in Cyberspace: Cyber Segregation and Cyber-Nazis, Colin Beckles. We Are Geeks, and We Are Not Guys: The Systers Mailing List, L. Jean Camp. On the Mailing List Systers, Anita Borg.

6. Sports.
The Role of Sports in America.

So Much of the Joy Is Gone, Dick Schaap. Sport and the American Dream, Jeffrey Schrank. Jockpop: Popular Sports and Politics, James Combs. Why Men Fear Women's Teams, Kate Rounds.

Analyzing Sports.

Seven Points on the Game of Football, Arthur Asa Berger. Champion of the World, Maya Angelou. The Black and White Truth about Basketball, Jeff Greenfield. Alternative Masculinity and Its Effects on Gender Relations in the Subculture of Skateboarding, Becky Beal.

7. Movies.
Moviemaking and Criticism.

The Way We Are, Sydney Pollack. Do the Right Thing Production Notes, Spike Lee. As the World Turns, David Denby. Film Criticism, Mark J. Schaefermeyer.

The Horror Movie.

Why We Crave Horror Movies, Stephen King. Monster Movies: A Sexual Theory, Walter Evans. Nightmare on Elm Street: A Review and a Cultural Analysis. Review of Nightmare on Elm Street 5, Stephen Hunter. Freddy Krueger Twisted Role Model? Douglas Heuck.

8. Leisure.
Theories of Leisure.

The Cult of Busyness, Barbara Ehrenreich. Exercising the Brain, Jim Spring. Exiting the Squirrel Cage, Juliet Schor. The Problem of Leisure, Witold Rybczynski.

Leisure Activities.

Perils of the Princess: Gender and Genre in Video Games, Sharon R. Sherman. Eight Ways of Looking at an Amusement Park, Russel B. Nye. Mall Culture, Steven L. Shepherd. Risk, Paul Roberts.

Additional Suggestions for Writing about Leisure.Internet Activities.For Further Reading: A Common Culture Bibliography.Acknowledgments.Index by Rhetorical Mode.Index by Academic Discipline.Index by Author and Title.

  • 9780205645770
    Common Culture, 6/E
    Petracca & Sorapure
    ©2010 | Allyn & Bacon | Paper; 656 pp | Instock
    ISBN-10: 0205645771 | ISBN-13: 9780205645770
    Brief Description | Buy from myPearsonStore

  • 9780132202671
    Common Culture: Reading and Writing About American Popular Culture, 5/E
    Petracca & Sorapure
    ©2007 | Allyn & Bacon | Paper; 656 pp | Instock
    ISBN-10: 0132202670 | ISBN-13: 9780132202671
    Brief Description

COMMON CULTURE, Third Edition is a diverse, pop culture reader that appeals to students familiar with varied cultural topics such as television, movies, sports, and computers. The text encourages students to read, think, and write about pop culture in order to help them develop their critical and analytical skills. Additionally, students are made to realize the profound effect of popular culture on their everyday lives.

Following a general introduction that discusses and illustrates approaches to reading and writing about popular culture, chapters focus on: Advertising, Television, Popular Music, Cyberculture, Sports, Movies, and Leisure. The Third Edition features:

  • New readings focusing on contemporary pop culture topics like talk shows and Latino music
  • New Internet activities at the end of every chapter

THE NEW COMMON CULTURE, Third edition, WEBSITE expands on the text by mirroring each of its chapters and providing an interactive environment with additional exercises and links to related websites.

Features include:

  • Corresponding activities for each and every reading including multiple choice, essay, and short answer questions
  • Pop culture links expanding on the content featured in each chapter
  • Net search feature highlighting key terms from each chapter
  • Message board and chat room for whole-class participation

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URLhttp://cw.prenhall.com/bookbind/pubbooks/petracca/


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