Business

For junior/senior/graduate-level courses in Entrepreneurship, New Venture Creation, and Small Business Strategy.

Based on the premise that entrepreneurship can be studied systematically, this text offers a comprehensive presentation of the best current theory and practice. It takes a resource-based point-of-view, showing how to acquire and use resources and assets for competitive advantage.

• NEW - Two added chapters on e-entrepreneurship—Covers value pricing; market segmentation; lock-in; protection of intellectual property; and network externalities.

  • Examines the new economy and the types of resources, capabilities, and strategies that are needed for success in the Internet world.

• NEW - Use of the Internet—Integrated throughout with special treatment in Ch. 6.

  • Demonstrates to students how the new economy still follows many of the rigorous rules of economics, and gives them examples of business-to-business and business-to-customer firms so that they can build better business models.

• NEW - Updated Street Stories —Several in each chapter.

  • Describes techniques used by real entrepreneurs in order to provide practical applications of chapter concepts.

• NEW - Chapter-end discussion cases.

  • Provides students with informative and interesting real-life entrepreneurial ventures, and includes questions that encourage class participation.

• Resource-based theory—Introduced in Ch. 2 and revisited in each subsequent chapter to help tie concepts together.

  • Presents an overarching framework, and helps students focus on how to achieve sustainable competitive advantage in an entrepreneurial venture.

• The Balanced Scorecard approach.

  • Demonstrates that the balanced scorecard is relevant as a planning tool and management system for entrepreneurial companies—enabling students to simulate the development of metrics and goals for their growing business.

• A focus on the business plan—Central to Ch. 5 and discussed in every other chapter to show how the other topics relate.

• Chapter-end business plan exercises.

  • Requires students to apply chapter concepts in writing their own plan, or in critiquing other plans.

• “E-Notes”—Mini-summaries throughout each chapter.

  • Assists students in focusing on the most important issues.

• Two added chapters on e-entrepreneurship—Covers value pricing; market segmentation; lock-in; protection of intellectual property; and network externalities.

  • Examines the new economy and the types of resources, capabilities, and strategies that are needed for success in the Internet world.

• Use of the Internet—Integrated throughout with special treatment in Ch. 6.

  • Demonstrates to students how the new economy still follows many of the rigorous rules of economics, and gives them examples of business-to-business and business-to-customer firms so that they can build better business models.

• Updated Street Stories —Several in each chapter.

  • Describes techniques used by real entrepreneurs in order to provide practical applications of chapter concepts.

• Chapter-end discussion cases.

  • Provides students with informative and interesting real-life entrepreneurial ventures, and includes questions that encourage class participation.

 1. A Framework for Entrepreneurship.


 2. Resources and Capabilities.


 3. The Environment for Entrepreneurship.


 4. Entrepreneurial Strategies.


 5. The Business Plan.


 6. The E-Entrepreneur.


 7. Foundations of New Venture Finance.


 8. Securing Investors and Structuring the Deal.


 9. Creating the Organization.


10. Corporate Venturing, Networking, and Franchising.

Entrepreneurship  (Management)
Entrepreneurship  (Business Studies)

Dr. Marc J. Dollinger is the Glaubinger Professor of Business Administration in the Management Department at the Kelley School of Business, Indiana University. He received his MBA and Ph.D. from Lehigh University (1978,1982) in Pennsylvania and spent 5 years at the University of Kentucky before his appointment to Indiana. He is also a visiting professor in the International Management Department of the International University of Japan. Prior to receiving his doctorate, he was the program administrator for Lehigh's Small Business Development Center.

Currently, he is the chairman of the Kelley School of Business's Undergraduate Program. Marc is also a member of the editorial board of Entrepreneurship: Theory and Practice and a former board member of the Academy of Management Review. His 1990 paper, "The Evolution of Collective Strategies in Fragmented Industries," was awarded the Best Paper Award by the Academy of Management Review.

The focus of Marc's career has been teaching and researching and consulting entrepreneurship and small business issues. He has published articles in the Academy of Management Journal, Academy of Management Review, Strategic Management Journal, Entrepreneurship: Theory and Practice, Journal of Small Business Management, and Journal of Small Business Strategy. He is currently working on the consortium of the Panel Study of Entrepreneurial Development.

Dr. Dollinger teaches both undergraduate and MBA entrepreneurship courses at Indiana University's School of Business and has conducted workshops for many small business groups, including manufacturer's representatives of a major medical products company, minority business owners, and owners of small firms in the retail music business. He also conducts workshops for executives, most recently for the Asian-Pacific Management Development Consortium, ALCOA-CSI, and Otis Elevator, North American Operations.

Helping students achieve the competitive advantage they need for successful entrepreneurship!

In his third edition of this text, Marc J. Dollinger continues to offer the most current theories and practices of entrepreneurship. New features and up-to-date examples create a practical framework for students to understand the process involved in entrepreneurial ventures.

New in the Third Edition

• An entirely new Chapter 6, "E-Entrepreneur," explores the special nature of electronic entrepreneurship and the impact of the Internet on start-ups everywhere.
• Chapter 9 contains a new discussion of Collins and Porras's Built to Last, along with an introduction to the dimensions of the Balanced Scoreboard that is based on the work of Kaplan and Norton.
• New coverage in Chapter 10 includes a discussion of how entrepreneurs can use networking and alliance formation to enhance their strategies, resources, and market position.

Companion Website - Dollinger, 3/E
Dollinger
©2003 | Prentice Hall | On-line Supplement; 0 pp | Instock
ISBN-10: 0130656003 | ISBN-13: 9780130656001
URL:  http://www.prenhall.com/dollinger

Companion Website - Dollinger, 3/E
Dollinger
©2003 | Prentice Hall | On-line Supplement; 0 pp | Instock
ISBN-10: 0130656003 | ISBN-13: 9780130656001
URL:  http://www.prenhall.com/dollinger

PowerPoints, 3/E
Dollinger
©2002 | Prentice Hall | Software; 0 pp | Estimated Availability : 06/01/2002
ISBN-10: 0130656097 | ISBN-13: 9780130656094

Companion Website - Dollinger, 3/E
Dollinger
©2003 | Prentice Hall | On-line Supplement; 0 pp | Instock
ISBN-10: 0130656003 | ISBN-13: 9780130656001
URL:  http://www.prenhall.com/dollinger

eHRM: An Internet Guide to Human Resource Management
Gowan
©2001 | Prentice Hall | Paper; 49 pp | Instock
ISBN-10: 0130912832 | ISBN-13: 9780130912831
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Companion Website - Dollinger, 3/E
Dollinger
©2003 | Prentice Hall | On-line Supplement; 0 pp | Instock
ISBN-10: 0130656003 | ISBN-13: 9780130656001
URL:  http://www.prenhall.com/dollinger

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