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Quality Service: What Every Hospitality Manager Needs to Know
William B. Martin, Ph.D.California Polytechnic University, Pomona

ISBN-10: 0130930180
ISBN-13:  9780130930187

Publisher:  Prentice Hall
Copyright:  2002
Format:  Paper; 202 pp
Published:  10/09/2001
Status: Instock


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Description

For courses in Customer Service, Hospitality Management, and Travel and Tourism.

A must-read for all practicing and future hospitality managers, this text serves as a step-by-step guide to providing high-quality customer service. It applies to the entire spectrum of hospitality, including restaurants, hotels, clubs, theme parks, travel, and tourism, and includes as many examples from the various sectors of the industry as possible. These examples—along with numerous exercises and a multitude of figures— are what make this text directly applicable to the real world of hospitality.


Features

  • Application Interaction Exercises appear in each chapter.
    • Helps students gain a more thorough understanding of the concepts presented in the chapters and serve as a guide for direct hands-on application in any hospitality setting. Ex.___

  • Numerous illustrations and examples.
    • Clarifies major concepts for students. Allows students to see what works and does not work in real-world settings. Ex.___

  • Student Study Guide.
    • Gives students definitions of key terms as well as Discussion Questions for both in and outside the classroom. Ex.___

  • Instructor's Manual.
    • Gives instructors a wide range of possible exam questions. Ex.___

  • Text is based on a six-step process.
    • Gives students clear, concise steps that, when followed, will result in quality customer service. Ex.___

  • Easy to read.
    • Helps students to fully understand and digest the material. Ex.___


Table of Contents



1. What Quality Service Is and What You Can Do about It.


2. Customer Expectations: The Procedural Side.


3. Customer Expectations: The Personal Side.


4. Creating a Quality Service Culture and Supportive Leadership Climate.


5. Defining What Quality Service Is for You.


6. Weaving Quality Service into Your Operation.


7. Assessing Progress and Rewarding Successes.


8. Maintaining Quality Service with Continuous Quality Improvement.



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Quality Service, What Every Hospitality Manager Needs to Know is a genuine hospitality manager's guide to successful customer service. In an easy-to-read style, it tells you everything you need to know about transforming everyday humdrum hospitality into a level of customer service that others will rave about.

This book addresses the needs of the entire spectrum of hospitality including foodservice and lodging operations, clubs, theme parks and the entire travel and tourism industry. It provides a simple step-by-step approach to creating and maintaining a hospitality organization where quality service thrives.

Its thirty-two application exercises and numerous examples in every chapter make its contents easily adaptable to the specific needs of any hospitality organization.

It clearly explains what quality service is and how to provide it, including:

  • How to create a supportive quality service culture and leadership climate
  • How to weave quality service into your everyday operation
  • How to measure and reward quality service successes
  • How to maintain continuous quality throughout your organization

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Student resources

Study Guide
Martin
©2002  |  Prentice Hall  |  Paper; 50 pp  |  Available on Demand   What's this?
ISBN-10: 0130949817  |  ISBN-13: 9780130949813
More Info


For the Culinary Arts Discipline

MasterCook 11
Pearson
©2011  |  Prentice Hall  |  CD-ROM Only  |  Instock
ISBN-10: 0132557800  |  ISBN-13: 9780132557801
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This work is protected by local and international copyright laws and is provided solely for the use of instructors in teaching their courses and assessing student learning. Dissemination or sale of any part of this work (including on the World Wide Web) will destroy the integrity of the work and is not permitted. The work and materials from this site should never be made available to students except by instructors using the accompanying text in their classes. All recipients of this work are expected to abide by these restrictions and to honor the intended pedagogical purposes and the needs of other instructors who rely on these materials.

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Package ISBN-10: 013707364X | ISBN-13: 9780137073641
©2008 | Instock (Additional assembly time required)
Suggested retail price: $162.93  Buy from myPearsonStore

This package contains:

Martin | ©2002 | Prentice Hall | Paper; 202 pp
Schmid | ©2008 | Prentice Hall | Cloth; 320 pp


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