Philosophy

• A systematic and structured applied philosophical analysis of the nature of adverting—Including its role, its role morality, and an identification and evaluation of specific ethical issues that arise in adverting through an examination of relevant contemporary case studies by reference to ethical theory.

  • Provides students with a text that is theoretically sophisticated but practical at the same time.

• Comprehensive coverage of the ethics of advertising.

  • Gives students knowledge of moral philosophy and professional and practical ethics as well as knowledge and experience of advertising practice.

• A rational and ethical decision-making model for identifying and evaluating ethical problems in advertising.

  • Encourages more ethical advertising thinking and practice by giving students a better understanding of advertising ethics specifically, and ethics more generally.

Are you interested in exploring other areas in ethics? 

Advertising Ethics is part of the Basic Ethics in Action series.  See below for a complete listing of the wide-ranging anthologies and brief texts that focus on a particular theme or topic within one of four areas of applied ethics. A discount is offered when two or more titles in the series are packaged together. Click on any of the titles below for more information:

Anchor volume

Business Ethics titles

Business, Ethics, and Sustainability:  Ethics for the Next Industrial Revolution

By Joseph DesJardins

© 2007 | ISBN: 013189174X

Journalistic Ethics

By Dale Jacquette
© 2007 | ISBN: 0131825399

Environmental Ethics titles

Medical Ethics titles

Social and Political Philosophy titles

Human Rights and Global Obligations

I. ETHICS AND APPLIED ETHICS.

II. WHAT IS ADVERTISING?

III. CURRENT ISSUES AND TRENDS IN ADVERTISING.

IV. WHY ADVERTISING SOMETIMES GOES BAD.

V. HOW CAN ADVERTISING BE MADE GOOD?

Business Ethics  (Philosophy)
Applied Ethics  (Philosophy)

Edward Spence is a Research Fellow at the Centre for Applied Philosophy and Public Ethics at Charles Sturt University, Canberra, Australia.

Brett Van Heekeren is a lecturer in Advertising and Course Co-ordinator for the BA Communication – Commercial Radio, in the School of Communication at Charles Sturt University, Bathurst, Australia.

Edward Spence and Brett Van Heekeren identify, examine, and evaluate ethical issues in advertising. The authors understand advertising as "the process of the communication of advertising messages of persuasion directed at consumers..." Combining cases with ethical analysis, the authors focus on numerous areas of advertising, including codes of ethics, the media, truth in advertising, and new technologies in advertising.

Advertising Ethics is the ninth book in the series Basic Ethics in Action, edited by Michael Boylan, which is a major new undertaking by Prentice Hall covering several areas in applied ethics, including business ethics, environmental ethics, medical ethics, and social and political ethics.

For Business Ethics

ABC News Videos for Business Ethics, 6/E
Prentice Hall
©2006 | Prentice Hall | CD-ROM Only | Instock
ISBN-10: 0131930095 | ISBN-13: 9780131930094
Suggested retail price: $28.40Net price: $21.30  (What's this?)

Common Philosophical Terms
Prentice Hall
©2005 | Prentice Hall | Paper; 72 pp | Instock
ISBN-10: 013189661X | ISBN-13: 9780131896611
Suggested retail price: $15.50  Buy from myPearsonStore
Net price: $15.50  (What's this?)

iClicker Classroom Response System
iClicker & Allyn & Bacon/Longman
©2008 | Prentice Hall | Electronic Supplement | Instock
ISBN-10: 0205594506 | ISBN-13: 9780205594504
This online resource is available at no cost.

InterWrite PRS RF (Personal Response System)
InterWrite PRS & Allyn & Bacon/Longman
©2005 | Prentice Hall | Electronic Supplement | Instock
ISBN-10: 0205436951 | ISBN-13: 9780205436958
This online resource is available at no cost.

Philosophy Cafe Website (Open access)
Pearson Longman
©2005 | Prentice Hall | Website | Instock
ISBN-10: 0321275853 | ISBN-13: 9780321275851
This online resource is available at no cost at http://www.ablongman.com/philosophycafe.

ResearchNavigator.com Guide
Allyn & Bacon
©2007 | Prentice Hall | Paper; 48 pp | Instock
ISBN-10: 0205517196 | ISBN-13: 9780205517190
Suggested retail price: $0.00Net price: $0.00  (What's this?)

ResearchNavigator.com Guide
Allyn & Bacon & Barr
©2007 | Prentice Hall | Paper; 48 pp | Out of Stock
ISBN-10: 020552396X | ISBN-13: 9780205523962
Suggested retail price: $25.80Net price: $19.35  (What's this?)

Give your students a choice! PearsonChoices products are designed to give your students more value and flexibility by letting them choose from a variety of text and media formats to best match their learning style and their budget.

Pearson Higher Education offers special pricing when you choose to package your text with other student resources. If you're interested in creating a cost-saving package for your students, see the Packages Tab.

• 
  Advertising Ethics, CourseSmart eTextbook
  Spence, Van Heekeren & Boylan
  ©2005 | Prentice Hall | Electronic Book; 160 pp | Instock
  ISBN-10: 013128892X | ISBN-13: 9780131288928
  Online purchase price: $18.40Students can purchase immediate access at http://www.coursesmart.com.
  Brief Description

  

  CourseSmart Textbooks Online is an exciting new choice for students looking to save money. As an alternative to purchasing the print textbook, students can subscribe to the same content online and save up to 50% off the suggested list price of the print text. With a CourseSmart etextbook, students can search the text, make notes online, print out reading assignments that incorporate lecture notes, and bookmark important passages for later review. For more information, or to subscribe to the CourseSmart eTextbook, visit www.coursesmart.com.

   

This title is a member of the The Basic Ethics in Action Series, which also contains the titles below . You can also visit the Basic Ethics in Action Series page.

• 
  Advertising Ethics
  Spence, Van Heekeren & Boylan
  ©2005 | Prentice Hall | Paper; 160 pp | Instock
  ISBN-10: 0130941212 | ISBN-13: 9780130941213
  Suggested retail price: $36.80  Buy from myPearsonStoreNet price: $27.60  (What's this?)Brief Description

  

  For graduate and undergraduate courses in Media Studies, Communication Ethics, Marketing Ethics, and Business Ethics.

  Text focuses on an applied philosophical analysis of the nature of advertising in general and of specific ethical issues that arise in advertising. Includes case studies and refers to current professional codes and practices in the Advertising Industry and contemporary ethical theory. One in the Basic Ethics in Action applied ethics series, edited by Michael Boylan.

• 
  American Indian Environmental Ethics: An Ojibwa Case Study
  Callicott & Nelson
  ©2004 | Prentice Hall | Paper; 176 pp | Out of Stock
  ISBN-10: 0130431214 | ISBN-13: 9780130431219
  Suggested retail price: $29.40  Net price: $22.05  (What's this?)Brief Description

  

  For courses in anthropology, cultural geography, environmental philosophy and ethics.

  Brief text focusing on environmental attitudes and practices of American Indians using the Ojibwa narrative, myths, legends, stories and rituals. Introductory essay offers theory of environmental ethics, an overview of the field of environmental ethics, and places the Ojibwa within this contemporary debate. “Part of the applied ethics series, Basic Ethics in Action, edited by Michael Boylan.”

• 
  Business Ethics
  Boylan
  ©2001 | Prentice Hall | Paper; 424 pp | Instock
  ISBN-10: 0137738390 | ISBN-13: 9780137738397
  Suggested retail price: $62.20  Buy from myPearsonStoreNet price: $46.65  (What's this?)Brief Description

  

  For undergraduate and graduate level courses in Business Ethics and integrated courses on Ethics.

  The third volume in the Basic Ethics in Action series, this text uses essays and case studies to build upon the “worldviews” methodology established in Basic Ethics, the anchor and primary text of the series, and demonstrates how ethical theory can be applied to the world of business.

• 
  Business, Ethics, and the Environment: Imagining a Sustainable Future
  DesJardins
  ©2007 | Prentice Hall | Paper; 224 pp | Instock
  ISBN-10: 013189174X | ISBN-13: 9780131891746
  Suggested retail price: $34.20  Buy from myPearsonStoreNet price: $25.65  (What's this?)Brief Description

  

  For courses in Business Ethics, Business and Society, Applied Ethics, and Environmental Ethics.

   

  This is the first text to bring the sustainability paradigm to the forefront of management and business ethics.

   

  The concept of sustainability and sustainable development has taken hold throughout the world as a new guiding principle of economic development.  Sustainability involves “meeting the real needs of the present without so harming the biosphere that future generations will be unable to meet their own needs.”  As used by such institutions as the United Nations and the World Bank, sustainable development usually applies to entire economies and societies, and less so to industries and individual businesses.  Yet already some corporations, especially in Europe, have adopted sustainable business practices.  The future is clear: given present global environmental, population, and poverty trends, economic institutions will be judged by how well they meet environmental and ethical, as well as economic, goals.  Joseph R. Desjardins wrote this book to make the case for this claim.

   

• 
  Environmental Ethics
  Boylan
  ©2001 | Prentice Hall | Paper; 430 pp | Instock
  ISBN-10: 0137763867 | ISBN-13: 9780137763863
  Suggested retail price: $54.20  Buy from myPearsonStoreNet price: $40.65  (What's this?)Brief Description

  

  For courses in Environmental Ethics, Business Ethics, Medical Ethics, Social and Political Policy, and Professional Ethics.

  This book introduces students to important ethical issues that arise in the realm of environmental ethics. It incorporates a worldview approach that integrates the major theoretical camps, as well as provides a practical link to action through the value-duty relation.

• 
  Ethical Marketing
  Murphy, Laczniak, Bowie & Klein
  ©2005 | Prentice Hall | Paper; 288 pp | Instock
  ISBN-10: 0131848143 | ISBN-13: 9780131848146
  Suggested retail price: $53.20  Buy from myPearsonStoreNet price: $39.90  (What's this?)Brief Description

  

  For Marketing and Business Ethics courses in business or philosophy departments.

  This text explores ethical issues facing marketing practitioners. It presents ethical theory in marketing context. Coverage includes advertising, product safety and targeting markets as well as marketing research, product counterfeiting, channels of distribution, selling practices and how to implement ethics into marketing organizations. Part of the applied ethics series, Basic Ethics in Action, edited by Michael Boylan.

• 
  Ethics and Sustainability: Sustainable Development and the Moral Life
  Newton
  ©2003 | Prentice Hall | Paper; 117 pp | Instock
  ISBN-10: 0130617962 | ISBN-13: 9780130617965
  Suggested retail price: $45.60  Buy from myPearsonStoreNet price: $34.20  (What's this?)Brief Description

  

  For courses in Environmental Ethics, Applied Ethics, Natural Resource Economics, Environmental Science, and Environmental Conservation.

  This straightforward text is the only one of its kind to join the literature of environmental ethics to the literature of applied ethics—to describe a life lived in harmony with itself, with society, and with the natural world. Part of the applied ethics series, Basic Ethics in Action, edited by Michael Boylan.

• 
  Genetic Engineering: Science and Ethics on the New Frontier
  Boylan & Brown
  ©2002 | Prentice Hall | Paper; 196 pp | Instock
  ISBN-10: 0130910856 | ISBN-13: 9780130910851
  Suggested retail price: $44.00  Buy from myPearsonStoreNet price: $33.00  (What's this?)Brief Description

  

  For courses in Medical and Applied Ethics.

  This text introduces students to important ethical issues that arise in the realm of genetic engineering. It provides the basic science and ethical analysis necessary to assess central issues confronting our society in this emerging area of research. At the end, students will be able to formulate their own positions on these crucial issues.

• 
  Human Rights and Global Diversity
  Churchill
  ©2006 | Prentice Hall | Paper; 176 pp | Instock
  ISBN-10: 0130408859 | ISBN-13: 9780130408853
  Suggested retail price: $38.80  Buy from myPearsonStoreNet price: $29.10  (What's this?)Brief Description

  

  This accessible text defends human rights as truly universal for all persons globally, while respecting the importance of plurality and cultural diversity. It is unique, as well, in discussing cross-cultural negotiations regarding human rights. The book shows that there is no inherent contradiction between human rights norms and social and cultural values, practices, and forms of life worthy of preservation.

• 
  Journalistic Ethics: Moral Responsibility in the Media
  Jacquette
  ©2007 | Prentice Hall | Paper; 312 pp | Instock
  ISBN-10: 0131825399 | ISBN-13: 9780131825390
  Suggested retail price: $38.00  Buy from myPearsonStoreNet price: $28.50  (What's this?)Brief Description

  

  For courses on journalistic ethics, media ethics, media in general, applied ethics, journalism, and journalistic integrity.

   

   By combining accessible theory with case studies and applications, this book offers both a solid framework for philosophical discussions of journalistic ethics and a sourcebook that journalism students can use in thinking about the moral implications of their intended profession.

   

  Dale Jacquette wrote the book in order to explore the limitations of a free and responsible press against the pressures and conflicts encountered by journalists.  This book provides a model and set of moral ideals for practicing and aspiring journalists, with the end result being an improvement in the quality and ethical standards of news reporting by readers who have become more aware of the moral implications of their work.

   

• 
  Medical Ethics
  Boylan
  ©2000 | Prentice Hall | Paper; 447 pp | Instock
  ISBN-10: 0137738471 | ISBN-13: 9780137738472
  Suggested retail price: $59.80  Buy from myPearsonStoreNet price: $44.85  (What's this?)Brief Description

  

  For courses in Medical Ethics, Biomedical Ethics, Healthcare Ethics, or Applied Ethics.

  Argument-based in style and tone, this “cutting edge” anthology explores important ethical issues that arise in the health care professions. Exceptionally contemporary in both topic choice and currency of articles, it explores such areas as the Hippocratic Oath; Paternalism and Autonomy; Privacy and Confidentiality; Informed Consent; Gender Issues; Genetic Engineering; Euthanasia; Abortion; and Healthcare Policy in the United States (with regard to the “right” to healthcare and to the allocation of transplants). It features unique first-person interviews with prominent practitioners in biomedicine, case studies from both the administrative and “front-line” perspectives, and a worldview methodology for linking theory to action.

• 
  New Perspectives in Healthcare Ethics: An Interdisciplinary and Crosscultural Approach
  Tong
  ©2007 | Prentice Hall | Paper; 368 pp | Instock
  ISBN-10: 0130613479 | ISBN-13: 9780130613479
  Suggested retail price: $48.80  Buy from myPearsonStoreNet price: $36.60  (What's this?)Brief Description

  

  For one-quarter/semester courses in Medical Ethics, Biomedical Ethics, Allied Healthcare, Healthcare Ethics, and Healthcare Law and Ethics.

   

  Tong, a well-known biomedical ethicist, combines medical ethics, bioethics, and her own unique insights to provide a comprehensive survey of contemporary health care ethics issues.

   

   

Pearson Higher Education offers special pricing when you choose to package your text with other student resources. If you're interested in creating a cost-saving package for your students contact your Pearson Higher Education representative.