Longman / Prentice Hall
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No Holds Barred: Negativity in United States Senate Campaigns
ISBN-10: 0130977608
ISBN-13: 9780130977601
Publisher: Longman
Copyright: 2004
Format: Paper; 144 pp
Published: 08/13/2003
Status: Instock
Suggested retail price: $34.00
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For courses in Voting and Elections, Political Campaigning, and American Government.
Filling a void in existing academic literature, this brief text clarifies the current debate concerning the effect of negative campaigns on the attitudes and actions of the American electorate. It simultaneously explores the conditions that promote negative campaigning between candidates, examines how the tone of candidates' campaigns influences the media, and investigates how negative campaign environments—created by the candidates and the press—influence citizens' beliefs and behaviors. The book pays specific attention to the amount and type of negative campaign information present during campaigns. Ideal for courses on campaigns and elections, or as a supplement to American Government.
Familiarizes students with nearly 100 U.S. Senate campaigns from 1998-1992, and helps them understand the conditions that lead candidates to promote negative messages.
Helps students examine fairly complicated statistical analyses in order to obtain answers to questions posed by the opening story.
Illustrates the most important findings in a manner that undergraduates can easily understand figures, backed by equations tables that allow scholars to verify the validity of the findings.
List of Figures.
1. An Exploration of Negative Campaigns.
2. When Do Candidates Go Negative?
3. When Does the Press Go Negative?
4. Do Negative Campaigns Inform Citizens?
5. Does Negativity Shape Citizens' Beliefs and Behaviors?
6. The Impact of Negative Messages: Some Answers.
"No Holds Barred is a solidly researched, student-friendly look at what negative campaigns mean, how they affect the political process, and how they function by looking at actual case studies." Robert A. Taylor, Florida Institute of Technology
"The methodology ranges from the most simple (e.g., case studies and bar graphs) to multivariate regression and so provides useful evidence for even the least methodologically sophisticated students." Stacy Gordon, University of Nevada, Reno
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Package ISBN-10: 0205719511 | ISBN-13: 9780205719518
©2009 | Instock | Suggested retail price: $138.27 | Buy from myPearsonStore
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