Business

• Flexible presentation—Adaptable to the classroom or to individual use.

  • Gives students a compact yet information-packed text. Enables instructors to use this as convenient supplement to their regular, more traditional texts for their courses in business communications, language arts, journalism, education, or web design.

• A hands-on, activities-based book.

  • Provides students with opportunity and guidance to actually create high-quality content for a website or a slide show.

• Professional but not intimidating—Does not require prior knowledge of html, programming, coding, or web design to use this book.

  • Provides students who have good solid word processing skills with a book about a style of writing for a new communications medium that is here to stay.

• An outline of viewer's physical stressors—Suggests ways to ease the burden for viewers.

  • Helps students and instructors explore the differences between paper-based readers and screen-based viewers.

• A study of legal issues—Looks at the oft-confusing current state of legal protections for electronic copy.

  • Shows students that the habit of copying and pasting content without attribution can amount to plagiarism. It also begins the process of helping them plan actual content for their own websites or slide presentations.

• An exploration of grammar, spelling, punctuation, writing styles, composition, contrast, consistency, spacing and layout, hierarchy, and how to display text in a multimedia context.

  • Shows students how much text is too much, what works and what doesn't, and how to use special effects to their best advantage.

• A PowerPoint overview of the entire subject of multimedia writing—Can either be used by instructors to show to a class or be viewed by a student in a CD-drive. The PowerPoint is entitled “Crafting Multimedia Text: Websites and Presentations.”

  • Acclimates students and instructors to this new subject area.

• Accompanying CD-ROM—Includes two step-by-step guides—one for preparing website content and one for preparing slide show content; as well as the most up-to-date websites and other resources that pertain to multimedia writing.

  • Offers students and instructors the opportunity to read the first seven chapters, do the initial preparation exercises, then go to the CD-Rom and create actual content.

• Excellent pedagogy—Includes Review, Key Terms, Chapter Questions, “Now You Try,” and “Explorations” in each chapter.

  • Helps students retain information by providing coverage of key points; as well as provides opportunities to practice the concepts they have learned in class. Challenges students to begin building ideas for content using their own interests and creativity.

• Comprehensive Appendix—Contains an extensive look at the most popular software programs for multimedia, provides a complete glossary of terms, and gives an additional reading list of books and journals that are helpful to multimedia writers.

  • Provides students with an excellent resource for the future.

 1. What is Multimedia Writing?


 2. Why Are Words Important?


 3. Traditional Writing vs. Multimedia Writing.


 4. Creating Your Content.


 5. Make Your Words Work.


 6. Writing With Style.


 7. Words As Graphic Elements.


 8. Formatting Text in a Multimedia Environment.


 9. Special Considerations for Websites.


10. Special Considerations for Visual Presentations.


Appendix.


Great (Writer-Friendly) Software for Websites and Presentations.


Finding Help Along the Way.


Glossary.


Chapter Answers.

Business Communication - Oral and Written  [SUPPLEMENTARY / VALUEPACK ITEMS]   (Business Communications)
Web Graphics & Design  [NETEFFECTS SERIES]   (Computer Graphics / Arts)
Business Communication  [CAREER TITLES]   (Business Communications)
Writing for the Web  (Technical Communication for Trades & Technology)
Copywriting  [NETEFFECTS SERIES]   (Computer Graphics / Arts)
Presentations  [NETEFFECT SERIES]   (Business Studies)

"Many books discuss the larger issues of design, proposals, script writing, and interactive narrative elements. What has been missing is (this, 1 a book that discusses the place, power, and purpose of words in multimedia applications and that discusses the nuts and bolts of word choice, style, tone, editing, ' visual hierarchy, and font selection, size, style, and color. The book's many references to films, television shows, scientists, filmmakers, television writers, actors, information architects, and human factors experts makes it interesting, relevant, and fun." — Diane Chute

Barbara Moran spent 20 years in "mainstream news" (as editor of a city magazine and a weekly newspaper, on-air radio news reporter, and staff writer for San Diego Union and Atlanta Constitution). In 1989, she left traditional media to become part of the new Web-based media. She worked for two search engines as an online editor, and she has freelanced extensively online. She wrote The Internet Directory for Kids & Parents (IDG Books) and contributed a chapter on multimedia writing to English for Careers: Business, Professional, and Technical by Leila Smith (Prentice Hall). Founder/ editor of her own K-12 educational Website (www.specialspecies.com), Ms. Moran serves as a communications consultant and teaches Internet-, computer-, and communications-related subjects at the college level (at San Francisco State University and San Mateo Community College District). She has her B.A. in telecommunications from Kent State University and her master's in instructional technology from the School of Education at San Francisco State University. To contact her consulting service, email msbmoran@yahoo.com.

Here is an excellent resource for those in Journalism, Business, Education, Multimedia writing, Communications, and Web design.

     This unique, exciting book introduces “new media writing” strategies and techniques. Understand how to write and how to display content for websites, slide shows, and other visual presentations. Differentiate between viewers (who see words projected on a computer or projector screen) and readers (who read words on paper).

Introduction

      Within the last ten years, the practice of presenting written information on a screen rather than on paper has grown dramatically.  The essence of multimedia communications is its interactivity and the fact that you write in “layers” rather than a linear, traditional way. For those who may be “Trekkies,” I compare it to Mr. Spock’s three-dimensional chess game, which he liked to play on Star Trek. Unlike traditional chess, which is played on a flat, linear, one-dimensional surface, his Tri-D Chess is a three dimensional form of chess that requires its users to consider plays on a multi-dimensional platform. Not only must they consider the linear move in front of them, but they must also ponder the impact of those moves on separate, clear boards located above and below the main board.

     Each piece impacts a number of levels. Players have to remain aware of how every piece on every level interrelates. This reminds me of the challenge of multimedia writing. Not only must you ponder the linear story you must write on the main level, but also you must consider upper levels and lower levels accessible by hyperlinks or mouse clicks. You have to think about how each word connects to words on screens not yet visible. It is a form of three-dimensional writing that we are only beginning to comprehend, much less master.

     Each piece of information impacts a number of levels. Writers have to remain aware of how every level interrelates. The computer screen — through the development of websites and presentation software such as MS PowerPoint — is now used interchangeably with paper as an output device for information.

     Research into these areas is new, but certain conventions have emerged. This book will examine the current state-of-the-art implementation of multimedia writing. It will show differences between viewers (those who see information projected on a screen) and readers (those who read information on paper). -  Barbara Moran

For the Business Communications Discipline

Mastering Business Communication: Perils of Pauline Version 1.1
Active Learning Technologies
©2002 | Prentice Hall | CD-ROM Only | Instock
ISBN-10: 0130096512 | ISBN-13: 9780130096517
Suggested retail price: $40.00  Buy from myPearsonStore
Net price: $30.00  (What's this?)

This title is a member of the The NetEffect Series Series, which also contains the titles below . You can also visit the NetEffect Series Series page.

• 
  Building Your Network Through Communication (NetEffect Series)
  Bell & Smith
  ©2004 | Prentice Hall | Paper; 176 pp | Instock
  ISBN-10: 0130917591 | ISBN-13: 9780130917591
  URL:  http://www.prenhall.com/neteffectSuggested retail price: $24.60  Buy from myPearsonStoreNet price: $15.50  (What's this?)Brief Description

  

  For courses in Intro to Business, Team Building, and Job Search Skills.

  This “full service” guide to networking provides explanation and training in the communication and intercultural tools necessary to build a domestic and international web of professional contacts. It contains practical techniques and strategies for network relations, and in-depth discussions on gender communication, intercultural communication, nonverbal aspects of networking, and special challenges for women in business. An easy-to-administer evaluation enables students to determine their communication profiles for use in building networks.

• 
  Coaching and Mentoring Skills (NetEffect Series)
  DuBrin
  ©2005 | Prentice Hall | Paper; 192 pp | Instock
  ISBN-10: 0130922226 | ISBN-13: 9780130922229
  URL:  http://www.prenhall.com/neteffectSuggested retail price: $25.20  Buy from myPearsonStoreNet price: $15.88  (What's this?)Brief Description

  

  For courses in Human Relations, Applied Psychology, Leadership, and Supervision.

   

  This practical, hands-on text covers twelve key areas of skill development that enable today’s students to become effective coaches and mentors of tomorrow. It contains useful and serious advice - based on research, theory, and practice–encouraging innovation, improvement, and the type of individual contributions that create an environment of corporate success and continuous learning.

• 
  Communication Technologies (NetEffects Series)
  Gehris & Szul
  ©2002 | Prentice Hall | Paper; 267 pp | Instock
  ISBN-10: 0130400246 | ISBN-13: 9780130400246
  URL:  http://www.prenhall.com/neteffectSuggested retail price: $84.20  Buy from myPearsonStoreNet price: $63.15  (What's this?)Brief Description

  

  For courses in Business Communication, Office Procedures, Telecommunications Survey, Telecommunications, Communication Hardware, Information Systems Hardware, and Telecommunications for Managers.

  This text provides an overview of electronic communication systems and telecommunications as part of end-user computing. It establishes a theoretical foundation by exploring technology's role in communications, and articulating the history of the development of communication technologies. Students will gain a strong foundation in telecommunication technology applications, Internet/Web tools and resources, and network and telephony fundamentals.

• 
  Conflict Survival Kit, The: Tools for Resolving Conflict at Work
  Goodwin & Griffith
  ©2007 | Prentice Hall | Paper; 352 pp | Instock
  ISBN-10: 0131183036 | ISBN-13: 9780131183032
  Suggested retail price: $34.40  Buy from myPearsonStoreNet price: $21.67  (What's this?)Brief Description

  

  Offering essential tools and strategies for conflict management,The Conflict Survival Kit: Tools for Resolving Conflict at Work is designed for those who need instant skill building and practical methods for handling organizational and personal conflicts. It provides a firm grounding in basic interpersonal communication and management skills–such as rapport building, empathetic listening, behavior modeling, reframing, problem solving and decision making–and contains unique chapters on practice and application. Tools for the Conflict Survival Kit provide strategies that can be used immediately in workplace situations. Case studies and role plays give students practice communicating, negotiating, and problem-solving and an opportunity to refine and develop this important craft.  

• 
  Crafting Multimedia Text: Websites and Presentations (NetEffect)
  Moran
  ©2005 | Prentice Hall | Paper; 256 pp | Instock
  ISBN-10: 0130990027 | ISBN-13: 9780130990020
  Suggested retail price: $25.20  Buy from myPearsonStoreNet price: $15.88  (What's this?)Brief Description

  

   

  An excellent resource for those in Journalism, Business, Education, Multimedia writing, Communications, and Web design.

   

  This unique, exciting book introduces “new media writing” strategies and techniques. Understand how to write and how to display content for websites, slide shows, and other visual presentations. Differentiate between viewers (who see words projected on a computer or projector screen) and readers (who read words on paper).

   

• 
  Customer Relationship Management: The Bottom Line to Optimizing Your ROI (NetEffect Series), 2/E
  Anton & Petouhoff
  ©2002 | Prentice Hall | Paper; 272 pp | Instock
  ISBN-10: 0130990698 | ISBN-13: 9780130990693
  URL:  http://www.prenhall.com/neteffectSuggested retail price: $25.20  Buy from myPearsonStoreNet price: $15.88  (What's this?)Brief Description

  

  For undergraduate/graduate-level courses in Quantitative Measurement and Consumer Behavior.

  Cutting-edge in perspective, this text presents innovative proven methods for determining whether a Customer Relationship Management (CRM) strategy for changing the way a company provides service (by adding new technology, processes, and procedures) will realize the return on the investment projected. Throughout, students see through measurable data-containing examples how CRM theory is applied with great success by various real-life companies. They learn 1) the scientific reasons why people resist change, 2) a process to deal with it (Successful People Process SSP™) and a process to measure the results in an on-going manner, and 3) how to tie those measure results to the bottom-line (SP3M™).

• 
  Developing Leadership Abilities (NetEffect Series)
  Bell & Smith
  ©2002 | Prentice Hall | Paper; 138 pp | Out of Print
  ISBN-10: 0130917583 | ISBN-13: 9780130917584
  URL:  http://www.prenhall.com/neteffectSuggested retail price: $23.80  Net price: $14.99  (What's this?)Brief Description

  

  For courses in Career Development, Job Search Strategies, and Group Dynamics.

  This brief primer teaches which specific skills matter most for those assuming a leadership role. Readers begin by measuring their current leadership experience and follow a step-by-step method through the chapter sequence which helps extend and refine their leadership insights and techniques. Leadership is discussed in a global context, to help readers succeed in college, career, and personal endeavors.

• 
  E-Mail: Communicate Effectively (NetEffect Series)
  Terminello & Reed
  ©2003 | Prentice Hall | Paper; 164 pp | Instock
  ISBN-10: 013041817X | ISBN-13: 9780130418173
  URL:  http://www.prenhall.com/neteffectSuggested retail price: $20.60  Buy from myPearsonStoreNet price: $12.98  (What's this?)Brief Description

  

  For courses in Internet for Business Communications and Business Communication.

  This easy-to-read, in-depth treatment provides comprehensive information and expert advice on communicating effectively and responsibly through e-mail. It contains learning activities that will help students gain proficiency in the basic skills and beyond—presenting a system for applying the core skills to enhance customer service and build loyal partnerships.

• 
  Effective Business Presentations (NetEffect Series)
  Tisdale
  ©2005 | Prentice Hall | Paper; 240 pp | Instock
  ISBN-10: 0130977357 | ISBN-13: 9780130977359
  URL:  http://www.prenhall.com/neteffectSuggested retail price: $25.20  Buy from myPearsonStoreNet price: $15.88  (What's this?)Brief Description

  

  For oral presentation and presentation studies courses in business.

  Exclusively addressing business presentations, this book not only explores structured approaches to creating and delivering effective business presentations; it also supports quality coaching in managing and assessing the presentation process. The purpose of this text is two-fold: 1) to offer presenters strategies to plan, develop, and deliver effective business presentations and; 2) to provide tools so presenters can constructively assess their performance.

• 
  Effective Change Management: Ten Steps for Technical Professions (NetEffect Series)
  Goetsch & Richburg
  ©2005 | Prentice Hall | Paper; 288 pp | Instock
  ISBN-10: 0130485233 | ISBN-13: 9780130485236
  Suggested retail price: $25.20  Buy from myPearsonStoreNet price: $15.88  (What's this?)Brief Description

  

  For technical courses in technology, engineering, construction, and formation technology programs.

   

  This text contains practical, hands-on step-by-step applications of change management principles that stress the importance of improvement within organizations—rather than simply making changes. It examines the competitive advantage school of thought from the perspective of technical professionals, and sees the need for change as being directly tied to the need to gain and maintain competitive advantages in the global marketplace.

• 
  Effective Customer Service: Ten Steps for Technical Professions (NetEffect)
  Goetsch & Davis
  ©2004 | Prentice Hall | Paper; 304 pp | Instock
  ISBN-10: 0130485292 | ISBN-13: 9780130485298
  URL:  http://www.prenhall.com/neteffectSuggested retail price: $24.40  Buy from myPearsonStoreNet price: $15.37  (What's this?)Brief Description

  

  For Customer Service courses found in both 2 year and 4 year engineering technology, manufacturing technology, construction technology or quality control programs. Also found in engineering management programs at the graduate level. May also be found in Quality Control curricula.

  • This unique text treats the subject of customer service from the perspective of engineering, manufacturing, and construction firms. It provides users with a ten-step model for quality customer service, and an understanding of how customers define value. The book's “customer-is-king” philosophy underscores all of its content, and is highlighted by the characteristics that define a customer-driven company and global market. * Part of the NetEffect Series.

• 
  Effective Leadership: Ten Steps for Technical Professions (NetEffect Series)
  Goetsch
  ©2005 | Prentice Hall | Paper; 288 pp | Instock
  ISBN-10: 0130485101 | ISBN-13: 9780130485106
  URL:  http://www.prenhall.com/neteffectSuggested retail price: $25.20  Buy from myPearsonStoreNet price: $15.88  (What's this?)Brief Description

  

  For leadership courses in technology, engineering, construction, and information technology.

  Part of the NetEffect series, this book takes a practical, step-by-step approach to developing leadership skills necessary for students to succeed in technical professional careers. Written to address the need for technical students who need “soft skills” in technical professions.

• 
  Effective Strategic Planning for Competitive Advantage: Ten Steps for Technical Professions (NetEffect)
  Goetsch
  ©2006 | Prentice Hall | Paper; 224 pp | Instock
  ISBN-10: 013048525X | ISBN-13: 9780130485250
  Suggested retail price: $22.80  Buy from myPearsonStoreNet price: $14.36  (What's this?)Brief Description

  

  Effective Strategic planning is one of the most important steps a company needs to take in order to have a competitive advantage in today's marketplace.  Effective Strategic Planning for Competitive Advantage: Ten Steps for Technical Professionals presents the reader with a ten-step model that represents  a comprehensive effective approach to strategic planning.

• 
  Effective Teamwork: Ten Steps for Technical Professions (NetEffect)
  Goetsch
  ©2004 | Prentice Hall | Paper | Instock
  ISBN-10: 0130485276 | ISBN-13: 9780130485274
  URL:  http://www.prenhall.com/neteffectSuggested retail price: $24.40  Buy from myPearsonStoreNet price: $15.37  (What's this?)Brief Description

  

  For teamwork—oriented Management Courses found in both 2 year and 4 year engineering technology, manufacturing technology, industrial technology, and quality control programs. Also found in Engineering Management programs at the graduate level.

  Approaching teamwork from the technical professional's perspective, this comprehensive, hands-on manual provides a ten-step model for effective teamwork and covers the essential teamwork principles with simulation cases in every chapter. The text addresses the three types of teamwork teams, improvement teams and standing committees—as well as the factors that work against effective teamwork, the character traits that promote effective teamwork and team leadership principles.

• 
  Ethics at Work (NetEffect Series)
  Cox, Hunt & Hunt
  ©2005 | Prentice Hall | Paper; 112 pp | Instock
  ISBN-10: 0130450316 | ISBN-13: 9780130450319
  URL:  http://www.prenhall.com/neteffectSuggested retail price: $25.20  Buy from myPearsonStoreNet price: $15.88  (What's this?)Brief Description

  

  For courses in Business Ethics.

  This easy-to-understand text presents students with insightful discussion of practical business issues in today’s workplace. It contains numerous examples, and real-world case studies and questions that illustrate dilemmas students can resolve.

• 
  Internet Marketing (NetEffect Series)
  Cox & Koelzer
  ©2004 | Prentice Hall | Paper; 324 pp | Instock
  ISBN-10: 0130336289 | ISBN-13: 9780130336286
  URL:  http://www.prenhall.com/neteffectSuggested retail price: $25.20  Buy from myPearsonStoreNet price: $15.88  (What's this?)Brief Description

  

  For courses in Marketing and Internet Marketing.

  This comprehensive text makes the world of Internet marketing understandable and accessible, and explores its relationship to traditional marketing—building on learners' previous marketing knowledge of positioning, audience, target markets, and direct response marketing. Clear language, logical organization, and pertinent, practical examples give readers the Internet marketing “how-to” and allows them to relate this material to their own goals, products, and services.

• 
  Interviewing for Success (NetEffect Series)
  Bell & Smith
  ©2004 | Prentice Hall | Paper; 144 pp | Instock
  ISBN-10: 0130335304 | ISBN-13: 9780130335302
  URL:  http://www.prenhall.com/neteffectSuggested retail price: $24.60  Buy from myPearsonStoreNet price: $15.50  (What's this?)Brief Description

  

  For use in Careers and Job Placement classes and as a supplementary text in Introduction to Business courses.

  This unique text presents the latest information on how to succeed in the interview process, whether as an interviewee or an interviewer. Both verbal and nonverbal skills crucial to interview success are discussed in detail. Special emphasis is placed on the selection interview, including current structured approaches to the hiring interview; nine other forms of interviewing common in government, business, and other organizations are also explained and exemplified. Sample questions are included for student review and practice, along with “Your Turn” exercises and “Insight” call-outs, which emphasize key themes in the book.

• 
  Law for Global Commerce: A Tour (NetEffect Series)
  Neipert
  ©2002 | Prentice Hall | Paper; 159 pp | Instock
  ISBN-10: 0130408735 | ISBN-13: 9780130408730
  URL:  http://www.prehall.com/neteffectSuggested retail price: $50.40  Buy from myPearsonStoreNet price: $31.75  (What's this?)Brief Description

  

  For undergraduate-level courses in International Business Law.

  Filling the void for an international business law reference designed for students with little or no legal background, A Tour of Law for Global Commerce provides an understandable introduction to the basics of what an international business person needs to know in order to function in the international legal environment. Comprehensive discussions of topics such as cultural and historical perspectives that affect how laws are applied, how international business disputes are resolved, advertising and marketing regulations and major trading agreements in force are designed to prepare students to succeed in the real world of international business.

• 
  Leadership: Essential Steps Every Manager Needs to Know (NetEffect Series), 3/E
  Chapman & O'Neil
  ©2000 | Prentice Hall | Paper; 180 pp | Instock
  ISBN-10: 0130100196 | ISBN-13: 9780130100191
  URL:  http://www.prenhall.com/neteffectSuggested retail price: $50.40  Buy from myPearsonStoreNet price: $31.75  (What's this?)Brief Description

  

  For college and graduate-level courses and training in Leadership, Management, Supervision, Human Relations, Communication and Career Development.

  This text takes a learner-empowerment approach in providing practical, sound principles for leadership skills development. Each chapter outlines a separate leadership skill in an easy-to-read format which motivates students to take action. Exercises, examples and self-checks enable students to become self-directed learners.

• 
  Learning Team Skills (NetEffect Series)
  Bell & Smith
  ©2003 | Prentice Hall | Paper; 128 pp | Instock
  ISBN-10: 0130336742 | ISBN-13: 9780130336743
  URL:  http://www.prenhall.com/neteffectSuggested retail price: $24.60  Buy from myPearsonStoreNet price: $15.50  (What's this?)Brief Description

  

  For courses in Freshman orientation that focus on personal development, Team and Group Dynamics.

  An invaluable resource for college and career environments, this concise book is designed to teach the reader about the traits and skills which make up a successful team and how to effectively contribute to overall team success as an individual member. Chapters progress from the origins of team development through membership, processes, interpersonal relationships, conflict resolution, leadership issues, and goal achievement.

• 
  Listening Effectively: Achieving High Standards in Communication (NetEffect Series)
  Kline
  ©2003 | Prentice Hall | Paper; 78 pp | Instock
  ISBN-10: 0130488410 | ISBN-13: 9780130488411
  URL:  http://www.prenhall.com/neteffectSuggested retail price: $22.60  Buy from myPearsonStoreNet price: $14.24  (What's this?)Brief Description

  

  For courses on Business Communication, Leadership, Management, Speech Communication, Interpersonal or Relationship Skills.

  Short and easy to read—yet substantive—this practical, learner-centered handbook was written by an experienced communicator who has taught thousands of corporate managers, military officers, and college students how to become better listeners. Unlike other texts on listening—which are either too long on theory or too short on substance—it teaches theoretically-based and acknowledged techniques—thoughts, attitudes, and skills—necessary for becoming a better listener. A variety of interesting, engaging, interactive, and sometimes humorous examples and exercises keep students personally involved with the content.

• 
  Making Diversity Work (NetEffect Series)
  Carr-Ruffino
  ©2005 | Prentice Hall | Paper; 408 pp | Instock
  ISBN-10: 0130485128 | ISBN-13: 9780130485120
  Suggested retail price: $25.20  Buy from myPearsonStoreNet price: $15.88  (What's this?)Brief Description

  

  For courses in Diversity and Human Relations.

   

  This text takes students through a five-step learning process that teaches them how to manage diversity. It broadens their viewpoints, beliefs, and attitudes; promotes an understanding of widely varying and equally valid worldviews; and prepares future leaders to effectively collaborate with the diverse groups they will encounter in the work and market places.

• 
  Meeting Management (NetEffect Series)
  Smith
  ©2001 | Prentice Hall | Paper; 166 pp | Instock
  ISBN-10: 0130173916 | ISBN-13: 9780130173911
  URL:  http://www.prehall.com/neteffectSuggested retail price: $24.40  Buy from myPearsonStoreNet price: $15.37  (What's this?)Brief Description

  

  For freshman-sophomore-level courses in Presentations, Meeting Planning, Oral and Written Business Communication, Interpersonal Skills, and Human Behavior at Work.

  This applications-oriented text provides readers with practical information on how to manage meetings—in other words, lead them effectively in the shortest time frame possible. It outlines the content of three types of meetings: information-giving, interactive, and problem solving, offering details on how to prepare for, and preside over, each.

• 
  Motivating Yourself for Achievement (NetEffect Series)
  Bell & Smith
  ©2003 | Prentice Hall | Paper; 112 pp | Instock
  ISBN-10: 0130335428 | ISBN-13: 9780130335425
  URL:  http://www.prenhall.com/neteffectSuggested retail price: $24.60  Buy from myPearsonStoreNet price: $15.50  (What's this?)Brief Description

  

  For courses in Motivation, Career and Self Explorations, and Freshman Orientation/Student Success.

  Written in an interest-grabbing, person-to-person style, this brief, supplemental, unique step-by-step guide/workbook explores both the classic and most recent theories and applications of human motivation, showing students how to come to terms with personal motivators and use them for higher levels of achievement. Hands-on in approach, it combines assessment activities, narrative, and frequent opportunities for students to enter their own thoughts, reactions, and experiences—resulting in an insightful intellectual diary on the nature of one's own personal motivation profile.

• 
  Motivation: An ATM Card for All Seasons (NetEffect Series)
  O'Neil
  ©2003 | Prentice Hall | Paper; 220 pp | Available on Demand   What's this?
  ISBN-10: 0130170860 | ISBN-13: 9780130170866
  URL:  http://www.prenhall.com/neteffectSuggested retail price: $25.20  Buy from myPearsonStoreNet price: $15.88  (What's this?)Brief Description

  

  For courses in Human Resources Development, Communication, and Supervision.

  This easy-to-read, interactive text helps readers a)understand, identify, and activate their motivators, b)better understand themselves and their actions, c)appreciate the actions of others, and d)maximize how they contribute to their own (and others') motivation for a more fulfilling life. Its approach incorporates a potpourri of concepts and elements that have significance to understanding and applying motivation to everyday activities.

• 
  Needs Development: Negotiation and Presentation for Success (NetEffect Series)
  Ritchie
  ©2002 | Prentice Hall | Paper; 117 pp | Instock
  ISBN-10: 0130325856 | ISBN-13: 9780130325853
  URL:  http://www.prenhall.com/neteffectSuggested retail price: $24.40  Buy from myPearsonStoreNet price: $15.37  (What's this?)Brief Description

  

  For courses in Supervision and Creativity in Management.

  This text provides an innovative, skills-based approach to needs development, negotiating, and presentation that readers can learn and use to achieve effective and focused application of personal strengths. It enables them to understand the skills and processes necessary to meet both the logical and emotional requirements of people and organizations, while respecting operational time constraints.

• 
  Painless Performance Evaluations
  Green
  ©2006 | Prentice Hall | Paper; 176 pp | Instock
  ISBN-10: 0131706756 | ISBN-13: 9780131706750
  Suggested retail price: $24.40  Buy from myPearsonStoreNet price: $15.37  (What's this?)Brief Description

  

  Appropriate for management, human resource, and business communication courses at the undergraduate or graduate level. 

   

  Painless Performance Evaluations brings a practical, step-by-step approach to managing employee performance by providing models for setting clear performance expectations and for conducting performance-related discussions. The approaches offered by Green are widely used in organizations of all sizes to guide managers and supervisors through the performance management process. 

• 
  Quick Course in Statistical Process Control (Net Effect)
  Norton
  ©2006 | Prentice Hall | Paper; 416 pp | Instock
  ISBN-10: 0131346660 | ISBN-13: 9780131346666
  Suggested retail price: $53.00  Buy from myPearsonStoreNet price: $39.75  (What's this?)Brief Description

  

  For courses in Statistical Process Control, and for use in Six Sigma and Certified Quality Improvement Associate training programs.

    

  Utilizing a practical “how-to” approach, this text shows students how to apply the principles of SPC to the making of business decisions and better quality products.  It integrates examples that use Microsoft Excel functions and Minitab.

• 
  Six Sigma: Basic Tools and Techniques (NetEffect)
  Summers
  ©2007 | Prentice Hall | Paper; 416 pp | Instock
  ISBN-10: 0131716808 | ISBN-13: 9780131716803
  Suggested retail price: $42.40  Buy from myPearsonStoreNet price: $31.80  (What's this?)Brief Description

  

  With a focus on training, Six Sigma: Concepts, Tools and Techniques captures the fundamentals of Six Sigma methodology and shows how to use its tools and techniques to improve customer satisfaction and business performance. Offering a practitioner’s point of view, this book covers key topics such as leadership and strategic planning; creating a customer focus; quality function deployment; teams and teamwork; DMAIC problem-solving; measures and metrics; project management; statistical methods; control charts; design of experiments; reliability; failure modes and effects analysis; and lean manufacturing. Realistic industry examples support each topic and thoughtful take away tips make it an excellent academic and industry reference.    

• 
  Speaking Effectively: Achieving Excellence in Presentations (NetEffect Series)
  Kline
  ©2004 | Prentice Hall | Paper; 208 pp | Out of Stock
  ISBN-10: 0131128337 | ISBN-13: 9780131128330
  URL:  http://www.prenhall.com/neteffectSuggested retail price: $25.60  Net price: $16.13  (What's this?)Brief Description

  

  For courses in Student Success, Integrated Marketing Communications, Business and Professional Speaking, Leadership, and Speech Communications.

  From a top-notch professional speaker who has taught thousands of corporate personnel, military officers, and college students how to speak effectively, comes a text that's interesting, engaging, and filled with exercises and examples. Chapters on using humor, visual support, and presentational skills and strategies set this book apart from any other on the market.

• 
  Stress Mastery: The Art of Coping Gracefully (NetEffect Series)
  Abascal, Brucato & Brucato
  ©2001 | Prentice Hall | Paper; 224 pp | Instock
  ISBN-10: 0136347274 | ISBN-13: 9780136347279
  URL:  http://www.prenhall.com/neteffectSuggested retail price: $24.40  Buy from myPearsonStoreNet price: $15.37  (What's this?)Brief Description

  

  For courses in Stress Management and Interpersonal Skills.

  The creators of a state-of-the-art stress management center combine their decades of clinical psychology experience to present a complete and concise volume on stress management in the workplace. Their approach incorporates a reader-friendly style with proven exercises and techniques designed to teach students how to maximize effectiveness and to prepare them to deal with stress.

• 
  Technology and Customer Service: Profitable Relationship Building (NetEffect Series)
  Timm & Jones
  ©2005 | Prentice Hall | Paper; 208 pp | Instock
  ISBN-10: 0130989908 | ISBN-13: 9780130989901
  URL:  http://www.prenhall.com/neteffectSuggested retail price: $50.60  Buy from myPearsonStoreNet price: $31.88  (What's this?)Brief Description

  

  For courses in Technical Customer Service, Marketing, and Sales.

  Addressing the use of current technology in building customer loyalty such as call centers, web pages, and customer relationship management (CRM), this easily readable text explains how technology can enhance customer loyalty by exceeding expectations in small but significant ways.  Techno-savvy readers will find this text provides a concise review of the mechanics and a liberal dose of application ideas.  For those who are less familiar with technology, the material will teach basics needed to develop and sustain customer loyalty.

• 
  Tour of International Trade, A (NetEffect Series)
  Neipert
  ©2000 | Prentice Hall | Paper; 202 pp | Instock
  ISBN-10: 0136717446 | ISBN-13: 9780136717447
  URL:  http://www.prehall.com/neteffectSuggested retail price: $49.00  Buy from myPearsonStoreNet price: $30.87  (What's this?)Brief Description

  

  For courses in Introduction to Importing and Exporting and Export Management.

  This is the first text to provide an all-encompassing introduction to the full range of important trade related subjects. Focusing on the basic mechanics of how international trade is actually done, it gathers into a single volume the hows and whys of each step in the process of importing or exporting a product—e.g., shipping, finance, law, trading blocs, insurance, etc.

• 
  Vocabulary Basics for Business (NetEffect Series)
  Cox
  ©2003 | Prentice Hall | Paper; 320 pp | Instock
  ISBN-10: 013060710X | ISBN-13: 9780130607102
  URL:  http://www.prenhall.com/neteffectSuggested retail price: $25.20  Buy from myPearsonStoreNet price: $15.88  (What's this?)Brief Description

  

  For courses in Business English and Business Writing.

  This text improves students' communication skills by helping them understand and use English terms appropriately. It relies on principles of language development for effective learning, and approaches the process from various directions—context, analysis, comparisons, and memory devices. Students will benefit from this presentation and accumulation of adult learning experience—and by thinking, comparing, using, and remembering.

• 
  Your Attitude is Showing: A Primer on Human Relations [NetEffect Series], 11/E
  O'Neil & Chapman
  ©2006 | Prentice Hall | Paper; 320 pp | Out of Print
  ISBN-10: 0131183885 | ISBN-13: 9780131183889
  Suggested retail price: $49.00  Net price: $30.87  (What's this?)Brief Description

  

  For undergraduate-level courses in Human Relations, Supervisory Practices, Principles of Management, Communications, and Career and Self Explorations.

  Helping students become aware of the strong impact that one's attitude has on every aspect of life, this highly regarded primer in the field of business human relations empowers readers of all backgrounds to play their human-relations roles with greater understanding and sensitivity. Fully updated and fresh with new material, it teaches readers that people who balance their technical skills with human-relations competencies find greater on-the-job happiness, contribute more to the productivity of organizations, and, in general, have more successful careers and satisfying lives.

Pearson Higher Education offers special pricing when you choose to package your text with other student resources. If you're interested in creating a cost-saving package for your students, browse our available packages below, or contact your Pearson Higher Education representative to create your own package.

Package ISBN-10: 0132232197 | ISBN-13: 9780132232197
©2006 | Out of Stock
Suggested retail price: $190.67  Buy from myPearsonStore
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This package contains:

Package ISBN-10: 0321597397 | ISBN-13: 9780321597397
©2008 | Out of Stock
Suggested retail price: $48.75  Buy from myPearsonStore
Net price: $30.71  (What's this?)
This package contains:

Package ISBN-10: 0132323664 | ISBN-13: 9780132323666
©2006 | Out of Stock
Suggested retail price: $151.87  Buy from myPearsonStore
Net price: $113.90  (What's this?)
This package contains: