Description

Features

• NEW - Updated sales and marketing coverage—With increased focus on advertising.

  • Provides students with more information in an area that offers many employment opportunities.

• NEW - New technology in property management systems and point-of-sale programs.

  • Provides students with the most current information regarding reservations, front office, and income control issues.

• NEW - Communications update.

  • Familiarizes students with the broad scope of the most recent technological advances and changes in the field of communications.

• NEW - Rewritten chapter on engineering.

  • Provides students with complete coverage of the technological changes in the field.

• NEW - Reflects Uniform System of Account for the Lodging Industry changes—With an emphasis on financial statement impacts.

  • Provides students with the changes endorsed in the seventh edition of this industry standard.

• Coverage of every facet of the industry—Including development, preopening, marketing, and operations of all departments, new and traditional.

  • Provides students with comprehensive coverage of all hotel/motel operations.

• Easy-to-follow presentation.

  • Provides students with a step-by-step guidebook that helps them understand the organization structure within which hotels operate.

• Hotel accounting.

  • Provides students with exposure to a subject that is often neglected.

• Front office operations.

  • Provides students with practical information in the areas they are likely to obtain employment.

• Feasibility determination.

  • Enables students to recognize that hotel/motel operations must be viable from a business and financial viewpoint.

• Hotel and corporate relations.

  • Provides students with information on various types of leases and management.

• Pedagogical aids—Chapter summaries, questions and case studies.

  • Provides students with tools to reinforce the material.

New To This Edition

• Updated sales and marketing coverage—With increased focus on advertising.

  • Provides students with more information in an area that offers many employment opportunities.

• New technology in property management systems and point-of-sale programs.

  • Provides students with the most current information regarding reservations, front office, and income control issues.

• Communications update.

  • Familiarizes students with the broad scope of the most recent technological advances and changes in the field of communications.

• Rewritten chapter on engineering.

  • Provides students with complete coverage of the technological changes in the field.

• Reflects Uniform System of Account for the Lodging Industry changes—With an emphasis on financial statement impacts.

  • Provides students with the changes endorsed in the seventh edition of this industry standard.

Table of Contents

I. HOTEL AND MOTEL DEVELOPMENT.

II. HOTEL MANAGEMENT.

III. HOTEL OPERATIONS.

IV. HOTEL ACCOUNTING AND CONTROLS.

V. THE FUTURE OF THE INDUSTRY.

Courses

Introduction to Hotel and Motel Management  (Hospitality)

Give your students a choice! PearsonChoices products are designed to give your students more value and flexibility by letting them choose from a variety of text and media formats to best match their learning style and their budget.

Pearson Higher Education offers special pricing when you choose to package your text with other student resources. If you're interested in creating a cost-saving package for your students, see the Packages Tab.

• Pearson Custom Library: Hospitality & Culinary Arts
  Pearson Education
  ©2009  |  Prentice Hall  |  On-line Supplement  |  Live
  ISBN-10: 013510310X  |  ISBN-13: 9780135103104
  This online resource is available at no cost at http://www.pearsoncustom.com/custom-library/pearson-custom-hospitality-and-culinary-arts.
  Brief Description  | 

  

  Pearson Custom Library gives you the power to create tailor-made materials for your course that save time and control student costs

   

  The process of developing course materials can be extremely time-consuming. Many instructors spend countless hours and resources searching for the right materials for their course, only to end up settling for something that doesn’t quite fit, or requiring students to purchase multiple, expensive textbooks, using only a few chapters from each. With the Pearson Custom Library online book building platform , you can select as many or as few chapters as you need to suit your course, or combine chapters from multiple texts, and we’ll custom publish your unique text. You’re in full control of the content, sequence, and price, so you get what you want, and students pay only for what they need.

   

  More Info
  

This product is a member of the following series. Click on the series name to see the full list of products in the series.

• Pearson Custom Library: Hospitality and Culinary Arts

Pearson Higher Education offers special pricing when you choose to package your text with other student resources. If you're interested in creating a cost-saving package for your students, browse our available packages below, or contact your Pearson Higher Education representative to create your own package.

Package ISBN-10: 0138016054 | ISBN-13: 9780138016050
©2003 | Instock (Additional assembly time required)
Suggested retail price: $145.20  Buy from myPearsonStore
Net price: $108.90  (What's this?)
This package contains: