Economics

For courses in Microeconomic Principles.

This easy to read and accessible text engages students with familiar real-world examples and applications that bring economics to life. Ayers/Collinge use an Explore & Apply theme to show students how economics is a part of their everyday lives and how it can be a useful tool in making personal decisions and evaluating policy decisions. Microeconomics: Explore & Apply, only 18 chapters, focuses on those topics that are at the heart of economics, making this text one of the briefest in the market. Examples of this focus include strong coverage of consumer and producer surplus; careful introduction of supply and demand, which allows you to streamline your presentation and not overwhelm your students with excessive mathematical detail.

Ayers/Collinge, Microeconomics Active Book & Workbook Package is an interactive, online, digital book that completely integrates multimedia resources with the textbook to greatly enhance the student learning experience.

• Uses the web for what it's good at!—An activebook takes full advantage of the online environment. Gearing Up sections highlight the chapter's central concepts. Active Examples and Active Exercises help students explore the chapter's most important points through video, audio, and text. Active Concept Checks allow students to test their understanding of the material at the end of every major section, with links back to appropriate coverage. Chapter Wrap-Ups include a practice quiz, which gives students a chance to test their knowledge. Dynamic content is updated as often as needed.

• Explore and apply sections—Look at today's important policy and social debates. Do government policies help employees? How do we pay for homeland security? How does technology impact economic growth? Each Explore & Apply includes questions that promote economic reasoning and encourage students to debate a policy issue. The activebook experience allows students to link to the latest news discussed in the Explore & Apply sections.

• The activebook—Allows students to explore the workings and concepts behind graphs using various levels of learning. Active Graphs: Fifty-three Active Graphs support key graphs in the text. These JAVA applications invite students to change the value of variables and curves and see the effects in the movement of the graph. Smart Graphs: Twenty-seven Smart Graphs ask students to modify graphs based on an economic scenario and related questions. Students receive an instant response detailing how they should have changed the graph. Animated Graphing Tutorial with Audio: Guides the student through a multimedia version of Chapter 1 Appendix: “Working with Graphs and Data.”

• Lets students learn the way they learn best!—An activebook engages students of all learning styles through online print, audio, and video resources. The activebook experience is customizable by faculty and students. Students can annotate their activebook and customize their view of the book's dynamic resources.

• Gives you more for less!—Despite the increased amount of multimedia and interactive content, activebooks cost less than traditional textbooks. Even though the core text is retained in print, the print component of an activebook is shorter than a traditional text. All boxed material, chapter summaries, exercises, and other content that can be made dynamic reside in the online component of the activebook.

• A package option with the activebook—A workbook containing the end-of-chapter questions and problems from the text with room for students to work out their solutions. The workbook is loose leaf and 3-hole punched.

Log on to www.prenhall.com/myactivebook for a demo.

(NOTE: Each chapter contains a Chapter Summary and Learning Objectives, Key Terms, a Self-Test, and Questions and Problems.)

I. A JOURNEY THROUGH THE ECONOMY.

II. MICROECONOMIC FOUNDATIONS.

III. OUTPUT MARKETS.

IV. INPUT MARKETS.

V. MARKET FAILURE AND GOVERNMENT ACTION.

VI. THE GLOBAL ECONOMY.

Website - Ayers
Ayers
©2004 | Prentice Hall | On-line Supplement; 0 pp | Instock
ISBN-10: 0131777157 | ISBN-13: 9780131777156
URL:  www.prenhall.com/ayers

For Principles of Microeconomics

MyEconLab CourseCompass with E-Book 1-semester Student Access Kit (standalone)
Addison-Wesley
©2010 | Prentice Hall | Access Code Card | Instock
ISBN-10: 0321578708 | ISBN-13: 9780321578709
URL:  http://www.myeconlab.com
Buy from myPearsonStore

MyEconLab E-College with E-Book Student Access Kit (Standalone)
Pearson
©2009 | Prentice Hall | Access Code Card | Estimated Availability : 12/01/2008
ISBN-10: 0321621530 | ISBN-13: 9780321621535
URL:  http://www.myeconlab.com

MyEconLab Plus with E-Book Student Access Kit (Standalone)
Pearson
©2009 | Prentice Hall | Access Code Card | Estimated Availability : 12/01/2008
ISBN-10: 0321621522 | ISBN-13: 9780321621528
URL:  http://www.myeconlab.com

MyEconLab WebCT with E-Book Student Access Kit (Standalone)
Pearson
©2009 | Prentice Hall | Access Code Card | Estimated Availability : 12/01/2008
ISBN-10: 0321621514 | ISBN-13: 9780321621511
URL:  http://www.myeconlab.com

MyEconLab with E-Book 1-semester Student Access Kit (Standalone)
Addison-Wesley
©2010 | Prentice Hall | Access Code Card | Instock
ISBN-10: 0321588037 | ISBN-13: 9780321588036
URL:  http://www.myeconlab.com

Prentice Hall Guide to Economist.com
Economist.com
©2002 | Prentice Hall | Paper | Instock
ISBN-10: 0130668346 | ISBN-13: 9780130668349

Website - Ayers
Ayers
©2004 | Prentice Hall | On-line Supplement; 0 pp | Instock
ISBN-10: 0131777157 | ISBN-13: 9780131777156
URL:  www.prenhall.com/ayers

This package contains:
•   Ayers & Collinge, Microeconomics Active Book (2004)
•   Ayers & Collinge, Workbook (2004)

Pearson Higher Education offers special pricing when you choose to package your text with other student resources. If you're interested in creating a cost-saving package for your students contact your Pearson Higher Education representative.