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For courses in Macroeconomic Principles.
This easy to read and accessible text engages students with familiar real-world examples and applications that bring economics to life. Ayers/Collinge use an Explore & Apply theme to show students how economics is a part of their everyday lives and how it can be a useful tool in making personal decisions and evaluating policy decisions. Macroeconomics: Explore & Apply, only 17 chapters, focuses on those topics that are at the heart of economics, making this text one of the briefest in the market. Examples of this focus include strong coverage of consumer and producer surplus; early coverage of AD/AS; a single chapter on the Keynesian Cross (Ch. 10), which allows you to streamline your presentation and not overwhelm your students with excessive mathematical detail.
Ayers/Collinge, Macroeconomics Active Book & Workbook Macroeconomics Active Book Package is an interactive, online, digital book that completely integrates multimedia resources with the textbook to greatly enhance the student learning experience.
- Uses the web for what it's good at!—An activebook takes full advantage of the online environment. Gearing Up sections highlight the chapter's central concepts. Active Examples and Active Exercises help students explore the chapter's most important points through video, audio, and text. Active Concept Checks allow students to test their understanding of the material at the end of every major section, with links back to appropriate coverage. Chapter Wrap-Ups include a practice quiz, which gives students a chance to test their knowledge. Dynamic content is updated as often as needed.
- Explore & Apply sections—Looks at today's important policy and social debates. Do government policies help employees? How do we pay for homeland security? How does technology impact economic growth? Each Explore & Apply includes questions that promote economic reasoning and encourage students to debate a policy issue. The activebook experience allows students to link to the latest news discussed in the Explore & Apply sections.
- The activebook—Allows students to explore the workings and concepts behind graphs using various levels of learning. Active Graphs: Fifty-three Active Graphs support key graphs in the text. These JAVA applications invite students to change the value of variables and curves and see the effects in the movement of the graph. Smart Graphs: Twenty-seven Smart Graphs ask students to modify graphs based on an economic scenario and related questions. Students receive an instant response detailing how they should have changed the graph. Animated Graphing Tutorial with Audio: Guides the student through a multimedia version of Chapter 1 Appendix: “Working with Graphs and Data.”
- Lets students learn the way they learn best!—An activebook engages students of all learning styles through online print, audio, and video resources. The activebook experience is customizable by faculty and students. Students can annotate their activebook and customize their view of the book's dynamic resources.
- Gives you more for less!—Despite the increased amount of multimedia and interactive content, activebooks cost less than traditional textbooks. Even though the core text is retained in print, the print component of an activebook is shorter than a traditional text. All boxed material, chapter summaries, exercises, and other content that can be made dynamic reside in the online component of the activebook.
- A package option with the activebook—A workbook containing the end-of-chapter questions and problems from the text with room for students to work out their solutions. The workbook is loose leaf and 3-hole punched.
Log on to www.prenhall.com/myactivebook for a demo.
(NOTE: Each chapter contains a Chapter Summary and Learning Objectives, Key Terms, a Self-Test, and Questions and Problems.)
I. A JOURNEY THROUGH THE ECONOMY.
1. The Economic Perspective.
2. Production and Trade.
3. Demand and Supply.
4. The Power of Prices.
II. MONITORING THE MACRO ECONOMY.
5. Measuring National Output.
6. Unemployment.
7. Inflation.
III. AGGREGATE SUPPLY AND AGGREGATE DEMAND.
8. A Framework for Macroeconomic Analysis.
9. Short-Run Instability.
10. Aggregate Expenditures.
IV. INCENTIVES FOR PRODUCTIVITY.
11. Fiscal Policy in Action.
12. Economic Growth.
V. MONEY AND MONETARY POLICY.
13. Money, Banking, and the Federal Reserve.
14. Monetary Policy and Price Stability.
VI. THE GLOBAL ECONOMY.
15. Into the International Marketplace.
16. Policy Toward Trade.
17. Economic Development.
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