Addison-Wesley / Prentice Hall
Business
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Market Thinker Software
ISBN-10: 0131400827
ISBN-13: 9780131400825
Publisher: Prentice Hall
Copyright: 2004
Format: CD-ROM Only; 0 pp
Published: 09/04/2003
Status: Out of Print
We're sorry, this product is no longer available.
Please contact your Pearson rep if you are using this product and need instructor resources.
For advanced or MBA level courses, such as Marketing Strategy and Marketing Research.
This innovative software helps students apply their marketing knowledge and explore the quantitative side of marketing and marketing models.
- Features twelve modules that explore key mathematical models in marketing—Each module has an analysis screen where users can enter and graph data, experiment with marketing variables, print or save the resulting image, and write the data to an Excel file.
- Details are provided for each module—Information about how each module is used in practice, descriptions and parameters, and the typical sources of data is easy to access. More complex mathematical relationships are contained in separate screens.
- Reflection feature—Poses a series of questions about each module.
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Students can experiment first and review the questions later, or they can employ the questions as part of a guided discovery approach to learning.
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1. Diffusion.
2. Experience Curve.
3. Dynamic Pricing.
4. Joint Space.
5. Market Share.
6. New Product Sales Forecast.
7. ADBUDG.
8. Price Bundling.
9. Impact on Net Income of a Small Change In Price.
10. Cost of Delay In Launching a New Product.
11. Return on Service Quality Improvement Efforts.
Pearson Higher Education offers special pricing when you choose to package your text with other student resources. If you're interested in creating a cost-saving package for your students contact your Pearson Higher Education representative.
