Business

For advanced or MBA level courses, such as Marketing Strategy and Marketing Research.

This innovative software helps students apply their marketing knowledge and explore the quantitative side of marketing and marketing models.

• Features twelve modules that explore key mathematical models in marketing—Each module has an analysis screen where users can enter and graph data, experiment with marketing variables, print or save the resulting image, and write the data to an Excel file.

• Details are provided for each module—Information about how each module is used in practice, descriptions and parameters, and the typical sources of data is easy to access. More complex mathematical relationships are contained in separate screens.

• Reflection feature—Poses a series of questions about each module.

  • Students can experiment first and review the questions later, or they can employ the questions as part of a guided discovery approach to learning.

 1. Diffusion.


 2. Experience Curve.


 3. Dynamic Pricing.


 4. Joint Space.


 5. Market Share.


 6. New Product Sales Forecast.


 7. ADBUDG.


 8. Price Bundling.


 9. Impact on Net Income of a Small Change In Price.


10. Cost of Delay In Launching a New Product.


11. Return on Service Quality Improvement Efforts.

Graduate Marketing Management  [SUPPLEMENTAL/VALUE PACK ITEMS]   (Marketing)
Marketing Strategy  [SUPPLEMENTAL/VALUE PACK ITEMS]   (Marketing)
New Product Management  [SUPPLEMENTAL/VALUE PACK ITEMS]   (Marketing)
Marketing Management  [SUPPLEMENTAL/VALUE PACK ITEMS]   (Marketing)

Pearson Higher Education offers special pricing when you choose to package your text with other student resources. If you're interested in creating a cost-saving package for your students, browse our available packages below, or contact your Pearson Higher Education representative to create your own package.

Package ISBN-10: 0137017677 | ISBN-13: 9780137017676
©2009 | Instock (Additional assembly time required) | Suggested retail price: $230.60 | Buy from myPearsonStore
This package contains:

Package ISBN-10: 0135138183 | ISBN-13: 9780135138182
©2008 | Not Yet Published | Suggested retail price: $192.67 | Buy from myPearsonStore
This package contains: