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Strategic Management and Business Policy, 9/E
Thomas L. WheelenWheelen and Associates, Saint Petersburg, Florida
J. David HungerIowa State University

ISBN-10: 0131421794
ISBN-13:  9780131421790

Publisher:  Prentice Hall
Copyright:  2004
Format:  Cloth; 1088 pp
Published:  07/09/2003


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Description

For senior-level and introductory graduate-level courses in Strategic Management and Business Policy.

Most integrative text in the market. Focus on technology/innovation and entrepreneurship (each covered in separate chapters). A Strategic Audit (Chapter 10) gives the professor optional but useful step-by-step case analysis tool. This textbook is available in paperback cases or concepts format. Check out the web...new experiential case exercises in book and on text website! Customize this casebook @ prenhall.com/custombusiness.


Features

  • NEW - Five added cases dealing with contemporary issues and industries—Features McKesson Makes a Deal; Palm Computing; Handspring; Adrenaline Air Sports; and American Airlines.
    • Provides students with the key points of strategy involving corporate governance, technology/innovation, an entrepreneurial venture, and a hypercompetitive industry.

  • NEW - 2002 revisions of popular and well-known cases—Includes Harley-Davidson; Carnival Cruise Lines; Reebok; Maytag Corporation Kmart; Wal-Mart; and Arm & Hammer.
    • Makes their real-world lessons even more relevant to students in the classroom.

  • NEW - Five experiential mini-cases—Located at the end of the book's case portion—and five more on the Prentice Hall web site.
    • Introduces students to a particular company, but leaves it to them to research that company on the Internet and then analyze the information they find. Supplies instructors with experiential exercises to assign to students for updating and analyzing.

  • NEW - Thoroughly revised Chapter 2 with current treatment of the ethics of corporate governance—Chapter 2.
    • Highlights the “whistleblowers” and unethical/criminal practices associated with Enron, Worldcom, and Tyco.

  • A strategic management model—Runs through the first ten chapters as a unifying concept.
  • The strategic audit and strategic audit worksheet.
    • Teaches students a way of operationalizing the strategic decision-making process, and serves not only in evaluation and control, but also as a checklist in case analysis. Helps students organize and structure daily case preparation in a brief period of time.

  • Half a chapter on corporate governance.
    • Examines the roles, responsibilities, and interactions of top management and the board of directors.

  • Detailed discussion of social responsibility and managerial ethics.
    • Outlines in detail their affect on strategic decision-making.

  • A separate chapter on evaluation and control.
    • Explains the importance of measurement and incentives to organizational performance.

  • Special chapters dealing with strategic issues—i.e., managing technology and innovation; entrepreneurial ventures and small businesses; and not-for-profit organizations.
    • Emphasizes strategic issues often ignored in other texts.

  • Suggestion for in-depth case analysis.
    • Offers a complete listing of financial ratios, recommendations for oral and written analysis, and ideas for further research.


New To This Edition

  • Five added cases dealing with contemporary issues and industries—Features McKesson Makes a Deal; Palm Computing; Handspring; Adrenaline Air Sports; and American Airlines.
    • Provides students with the key points of strategy involving corporate governance, technology/innovation, an entrepreneurial venture, and a hypercompetitive industry.

  • 2002 revisions of popular and well-known cases—Includes Harley-Davidson; Carnival Cruise Lines; Reebok; Maytag Corporation Kmart; Wal-Mart; and Arm & Hammer.
    • Makes their real-world lessons even more relevant to students in the classroom.

  • Five experiential mini-cases—Located at the end of the book's case portion—and five more on the Prentice Hall web site.
    • Introduces students to a particular company, but leaves it to them to research that company on the Internet and then analyze the information they find. Supplies instructors with experiential exercises to assign to students for updating and analyzing.

  • Thoroughly revised Chapter 2 with current treatment of the ethics of corporate governance—Chapter 2.
    • Highlights the “whistleblowers” and unethical/criminal practices associated with Enron, Worldcom, and Tyco.


Table of Contents

I. INTRODUCTION TO STRATEGIC MANAGEMENT AND BUSINESS POLICY.

1. Basic Concepts in Strategic Management.

2. Corporate Governance and Social Responsibility.

II. SCANNING THE ENVIRONMENT.

3. Environmental Scanning and Industry Analysis.

4. Internal Scanning and Organizational Analysis.

III. STRATEGY FORMULATION.

5. Strategy Formulation: Situation Analysis and Business Strategy.

6. Strategy Formulation: Corporate Strategy.

7. Strategy Formulation: Functional Strategy and Strategic Choice.

IV. STRATEGY IMPLEMENTATION AMD CONTROL.

8. Strategy Implementation: Organizing for Action.

9. Strategy Implementation: Staffing and Directing.

10. Evaluation and Control.

V. OTHER STRATEGIC ISSUES.

11. Strategic Issues in Managing Technology and Innovation.

12. Strategic Issues in Entrepreneurial Ventures and Small Businesses.

13. Strategic Issues in Not-for-Profit Organizations.

VI. INTRODUCTION TO CASE ANALYSIS.

14. Suggestions for Case Analysis.

VII. CASES IN STRATEGIC MANAGEMENT.

Section A. Corporate Governance, Social Responsibility and Ethics.

The Recalcitrant Director at Byte Products, Inc.: Corporate Legality versus Corporate Responsibility, Dan R. Dalton, Richard A. Cosier, Cathy A. Enz. The Wallace Group, Laurence J. Stybel. The Audit, John A. Kilpatrick, Gamewell D. Gantt, George A. Johnson. McKesson Makes a Deal, Phyllis G. Holland, John E. Oliver, Peter M. Bergevin, Kenneth L. Stanley.

Section B. International Issues in Strategic Management.

Singapore Telecom: Strategic Challenges in a Turbulent Environment, Loizos Heracleous, Kulwant Singh. Hewlett-Packard Company in Vietnam, Geok Theng Lau. The Body Shop International PLC: Anita Roddick, OBE, Ellie A. Forgart, Joyce P. Vincelette, Thomas L. Wheelen. Waterford Wedgwood, PLC. (2000): The Millennium, Thomas L. Wheelen, Edward Kosobov, Philip H. Anderson, Kathryn E. Wheelen.

Section C. General Issues in Strategic Management.

Industry One: Internet/Software.

Larry J. Ellison—Entrepreneurial Spirit at Oracle Corporation (2000), Joyce P. Vincelette, Ellie A. Fogarty, Thomas L. Wheelen. Palm Computing, Inc. 2002: How to Survive in the Crowded PDA Market? Cynthia Tonucci, Alan N. Hoffman. Handspring, Inc. 2002, Lisa-Marie Mulkern, Alan N. Hoffman. Apple Computer Inc. (2000): Here We Go Again, David B. Croll, Gordon P. Croll, Andrew J. Croll.

Industry Two: Internet Companies.

WingspanBank.com, Laura Cooke, Liza Hovey, Hyung Kim, Paul Rakowski. drkoop.com, Nicole Herskowitz, Fred Howard, Michael Iverson, Janet Mehlhop, Pilar Speer.

Industry Three: Recreation and Leisure.

Harley-Davidson, Inc. 2002: The 100th Anniversary, Patricia A. Ryan, Thomas L. Wheelen. Carnival Corporation (2002), Michael J. Keeffe, John K. Ross, III, Bill J. Middlebrook. Reebok International, Ltd. 2002 Thomas L. Wheelen, Moustafa H. Abdelsamad, Richard D. Wheelen, Thomas L. Wheelen II.

Industry Four: Major Home Appliances.

U.S. Major Home Appliance Industry in 2002: Competition Becomes Global, J. David Hunger. Maytag Corporation (2002), J. David Hunger.

Industry Five: Mass Merchandising.

Kmart Corporation: Seeking Survival in a Changing Marketplace 2002, James W. Camerius. Wal-Mart Stores, Inc.: On Becoming the World's Largest Company 2002, James W. Camerius.

Industry Six: Specialty Retailing/Distribution.

The Home Depot, Inc.: Growing the Professional Market (Revised), Thomas L. Wheelen, Hitesh (John) P. Adhia, Thomas H. Cangley, Paul M. Sweircz. Gardner Distribution Co.—Providing Products for Plants and Pets, Tom Hinthorne.

Industry Seven: Entrepreneurial Ventures.

Adrenaline Air Sports, Larry Alexander, Billy Cockrell, Jonathan Charlton. 25. Inner-City Paint Corporation Revised, Donald K. Kuratko, Norman J. Gierlasinski. Guajilote Cooperativo Forestal: Honduras, Nathan Nebbe, J. David Hunger.

Industry Eight: Manufacturing.

The Vermont Teddy Bear Co., Inc. (2002): Challenges Facing a New CEO (Revised), Joyce P. Vincelette, Ellie A. Fogarty, Thomas M. Patrick, Thomas L. Wheelen. The Carey Plant, Thomas L. Wheelen, J. David Hunger.

Industry Nine: Beverage/Food.

Arm & Hammer 2002: Church & Dwight Grows Up, Roy A. Cook. Redhock Ale Brewery, Stephen E. Barndt.

Industry Ten: Transportation.

American Airlines' Dilemma: 2002, Richard C. Scamehorn. The Boeing Commercial Group: Decision 2001, Richard C. Scamehorn. Mercedes-Benz and “Swatch”: Inventing the Smart and Networked Organization, Eric Pfaffmann, Ben M. Bensaou.

Section D. Issues in Not-for-Profit Organizations.

A.W.A.R.E. Always Wanted a Riding Experience, John K. Ross, III, Eric G. Kirby.

Section E. Internet Research Mini-Cases.

eBay, Maryanne Rouse. Hershey Foods Corporation, Maryanne Rouse. AirTran Holdings, Inc. Maryanne Rouse. Tyson Foods, Inc. Maryanne Rouse. Eli Lily & Company, Maryanne Rouse.

Section F. Additional internet Research Mini-Cases Available on Web Site.

Southwest Airlines Company, Maryanne Rouse. Stryker Corporation, Maryanne Rouse. H.J. Heinz Company, Maryanne Rouse. Williams-Sonoma, Maryanne Rouse. Pfizer, Inc. Maryanne Rouse.


Next Edition(s)

  • Strategic Management & Business Policy: Achieving Sustainability, 12/E
    Wheelen & Hunger
    ©2010  |  Prentice Hall  |  Cloth; 984 pp  |  Instock
    ISBN-10: 0136097391  |  ISBN-13: 9780136097396
    Brief Description  |  More Info

  • Strategic Management and Business Policy: Toward Global Sustainability, 13/E
    Wheelen & Hunger
    ©2012  |  Prentice Hall  |  Cloth; 912 pp  |  Instock
    ISBN-10: 013215322X  |  ISBN-13: 9780132153225
    Brief Description  |  More Info



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Blackboard, 9/E
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©2004  |  Electronic Book; 0 pp  |  Version 5.5.1  |  Open Access  |  Live
ISBN-10: 0131426753  |  ISBN-13: 9780131426757
Instructors, request content (at no cost)  |  More Info

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WebCT, 9/E
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