Strategic Management and Business Policy, 9/E
ISBN-10: 0131421794
ISBN-13: 9780131421790
Publisher: Prentice Hall
Copyright: 2004
Format: Cloth; 1088 pp
Published: 07/09/2003
Description
For senior-level and introductory graduate-level courses in Strategic Management and Business Policy.
Most integrative text in the market. Focus on technology/innovation and entrepreneurship (each covered in separate chapters). A Strategic Audit (Chapter 10) gives the professor optional but useful step-by-step case analysis tool. This textbook is available in paperback cases or concepts format. Check out the web...new experiential case exercises in book and on text website! Customize this casebook @ prenhall.com/custombusiness.
Features
Provides students with the key points of strategy involving corporate governance, technology/innovation, an entrepreneurial venture, and a hypercompetitive industry.
Makes their real-world lessons even more relevant to students in the classroom.
Introduces students to a particular company, but leaves it to them to research that company on the Internet and then analyze the information they find. Supplies instructors with experiential exercises to assign to students for updating and analyzing.
Highlights the “whistleblowers” and unethical/criminal practices associated with Enron, Worldcom, and Tyco.
Teaches students a way of operationalizing the strategic decision-making process, and serves not only in evaluation and control, but also as a checklist in case analysis. Helps students organize and structure daily case preparation in a brief period of time.
Examines the roles, responsibilities, and interactions of top management and the board of directors.
Outlines in detail their affect on strategic decision-making.
Explains the importance of measurement and incentives to organizational performance.
Emphasizes strategic issues often ignored in other texts.
Offers a complete listing of financial ratios, recommendations for oral and written analysis, and ideas for further research.
New To This Edition
Provides students with the key points of strategy involving corporate governance, technology/innovation, an entrepreneurial venture, and a hypercompetitive industry.
Makes their real-world lessons even more relevant to students in the classroom.
Introduces students to a particular company, but leaves it to them to research that company on the Internet and then analyze the information they find. Supplies instructors with experiential exercises to assign to students for updating and analyzing.
Highlights the “whistleblowers” and unethical/criminal practices associated with Enron, Worldcom, and Tyco.
Table of Contents
I. INTRODUCTION TO STRATEGIC MANAGEMENT AND BUSINESS POLICY.
II. SCANNING THE ENVIRONMENT.
III. STRATEGY FORMULATION.
IV. STRATEGY IMPLEMENTATION AMD CONTROL.
V. OTHER STRATEGIC ISSUES.
VI. INTRODUCTION TO CASE ANALYSIS.
VII. CASES IN STRATEGIC MANAGEMENT.
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