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International Business, 3/E
John J. Wild, University of Wisconsin, Madison
Kenneth L Wild, University of London at England
Jerry C.Y. Han, University of Hong Kong

ISBN-10: 0131432753
ISBN-13: 9780131432758

Publisher: Prentice Hall
Copyright: 2006
Format: Paper; 528 pp
Published: 12/28/2004

This item has been replaced by International Business: The Challenges of Globalization, 5/E.

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Introductory International Business courses with the need for a brief, accessible text.

Lively, topical, and accessible, this text is written integrating culture early and often to enable students to grasp difficult conceptual material. The inclusion of numerous interesting and diverse examples of the intersection of business and culture motivates students to read and learn. This approach has made International Business the fastest growing international business book available today.

For Introductory International Business courses with the need for a brief, accessible text.

Do students find this course abstract and difficult? What do you do to try and enliven the material and pull them in?

Culture Early and Often – Wild highlights that culture is an inescapable element of all international business activities. This book presents culture early (Chapters 1 - 2) and integrates it throughout every chapter of the book. This is partly accomplished by starting each chapter with a culture-rich, intriguing opening company profile. (e.g. pp. 3-4, 49-50).

-Presenting culture early & often fosters enthusiasm among students for chapter material and makes concepts relevant to the real world.

OTHER POINTS OF DIFFERENCE

Do your students find the competing arguments for and against globalization challenging to understand?

NEW: Chapter 1 “Globalization.” The authors present the fundamental changes occurring in the globalization of both markets and production, the drivers behind globalization, and recent attempts to measure how “global” different nations are. Portions of the chapter are also devoted to the key players in international business today.

-Wild presents students with balanced coverage of the globalization debate that provides an informed perspective on the positions of both sides.

What role does research play in your course? What are your expectations of your students? Do you ask them to do work in groups?

NEW Market Entry Strategy Simulation- This interactive simulation asks students to select a country for introducing a new product. The simulation, available in the text OneKey includes extensive research tools as well as templates for completing the four possible activities, which build one on another:

1.    The Market Intelligence Report (MIR) is a structured learning experience for students to gather resources and assemble baseline market data to evaluate a prospective national market, including information on the nation and its government, economy, people, and technological status.

2.    The Business Environment Analysis Report (BEAR) gives students the opportunity to analyze a selected country as a potential market. The group experience is designed for students to be able to complete in approximately 4-6 weeks.

3.    The Report on Opportunities for Market Entry (ROME) asks students to identify potential import and export prospects for executives to undertake in their chosen county. The group experience is designed for students to be able to complete in approximately 6-8 weeks.

4.    The Market Entry Strategy Assignment (MESA) is a critical and creative thinking exercise for students to develop a “Market Entry Strategy” for launching a new product in their chosen national market. The group experience is designed for students to complete over the course of a full semester.

                -Provides students with a realistic opportunity to research entering a global market with a product.

                -Provides instructors with a ready-to-go project for the semester.

Do you find that information in your international business book becomes dated too quickly?

New Web-based update available next year. Gives students a text that will remain up-to-date with the rapid changes occurring in international business. All maps, data and cases will be updated in OneKey as appropriate by chapter January 2006.

-More current information for your students.

Do your students find the competing arguments for and against globalization challenging to understand?

New: Chapter 1 “Globalization.” The authors present the fundamental changes occurring in the globalization of both markets and production, the drivers behind globalization, and recent attempts to measure how “global” different nations are. Portions of the chapter are also devoted to the key players in international business today.

-Wild presents students with balanced coverage of the globalization debate that provides an informed perspective on the positions of both sides.

Do you assign projects that incorporate international research (and/or ask students to work in groups)?

NEW: Market Entry Strategy Simulation- This interactive simulation asks students to select a country for introducing a new product. The simulation includes extensive research tools as well as templates for completing the four possible activities, which build one on another:

1.    The Market Intelligence Report (MIR) is a structured learning experience for students to gather resources and assemble baseline market data to evaluate a prospective national market, including information on the nation and its government, economy, people, and technological status.

2.    The Business Environment Analysis Report (BEAR) gives students the opportunity to analyze a selected country as a potential market. The group experience is designed for students to be able to complete in approximately 4-6 weeks.

3.    The Report on Opportunities for Market Entry (ROME) asks students to identify potential import and export prospects for executives to undertake in their chosen county. The group experience is designed for students to be able to complete in approximately 6-8 weeks.

4.    The Market Entry Strategy Assignment (MESA) is a critical and creative thinking exercise for students to develop a “Market Entry Strategy” for launching a new product in their chosen national market. The group experience is designed for students to complete over the course of a full semester.

                -Provides students with a realistic opportunity to research entering a global market with a product.

                -Provides instructors with a ready-to-go project for the semester.

Would you like your students to be exposed to competing view of contentions issues in international business?

NEW: “Global Challenges”– Presents topical, high-interest issues related to this books main themes: globalization and culture. Provides students with opportunity to debate and discuss issues addressed in the chapter. This feature typically concludes with several Web sites for students to locate further information on the topic. (e.g. p. 17, 67)

-Students have many opportunities to debate both sides of an issue.

Do you find that information in your international business book becomes dated too quickly?

NEW: Web-based update available next year. Gives students a text that will remain up-to-date with the rapid changes occurring in international business. All maps, data and cases will be updated in OneKey as appropriate by chapter January 2006.

-More current information for your students.

NEW: Chapter-closing sections: “Bottom Line for Business” in Ch. 1-10 – Presents how national and international business environments relate to chapter topics. Explains for students the relevance of the chapter material for firms and managers. (e.g. pp. 32, 78)

-Explains the importance of the content in the environmental chapters for international business people and managers.

I. GLOBAL BUSINESS ENVIRONMENT.

1. Globalization.

II. NATIONAL BUSINESS ENVIRONMENTS.

2. Cross-Cultural Business.

3. Politics and Law in Business.

4. Economic Systems and Development.

III. INTERNATIONAL TRADE AND INVESTMENT.

5. International Trade.

6. Business-Government Trade Relations.

7. Foreign Direct Investment.

8. Regional Economic Integration.

IV. THE INTERNATIONAL FINANCIAL SYSTEM.

9. International Financial Markets.

10. International Monetary System.

V. INTERNATIONAL BUSINESS MANAGEMENT.

11. International Strategy and Organization.

12. Analyzing International Opportunities.

13. Selecting and Managing Entry Modes.

14. Developing and Marketing Products.

15. Managing International Operations.

16. Hiring and Managing Employees.

Notes, Sources, and Credits.

Glossary.

Name/Company Index.

Subject Index.

International Business [CORE TEXTS] (Management)

International Business: The Challenges of Globalization, 4/E
Wild & Wild
©2008 | Prentice Hall | Paper; 528 pp | Instock
ISBN-10: 0131747436 | ISBN-13: 9780131747432
Brief Description

For introductory International Business courses with the need for a brief, accessible text.

International Business 4/e places culture and globalization front and center to motivate and enable students to grasp difficult conceptual material. This approach has made it the fastest growing international business book available today.
International Business: The Challenges of Globalization, 5/E
Wild, Wild & Han
©2010 | Prentice Hall | Paper; 512 pp | Instock
ISBN-10: 0137153759 | ISBN-13: 9780137153756
Brief Description | Buy from myPearsonStore

For introductory International Business courses with the need for a brief, accessible text.

A comprehensive yet concise framework with unrivaled clarity.

International Business: The Challenges of Globalization presents international business in a comprehensive yet concise framework with unrivaled clarity. Recent, real-world examples and engaging features brings the material to life for students.
International Business: The Challenges of Globalization & MyIBLab with Pearson eText, 5/E
Wild & Wild
©2010 | Prentice Hall | Kit/Package/ShrinkWrap | Instock
ISBN-10: 0136107028 | ISBN-13: 9780136107026

CultureQuest Access Code Card, 3/E
Wild
©2006 | Prentice Hall | Access Code Card; 1 pp | Instock
ISBN-10: 0131432826 | ISBN-13: 9780131432826
Buy from myPearsonStore

OneKey WebCT, International Business, 3/E
Wild
©2006 | Prentice Hall | Website | Instock
ISBN-10: 0131432907 | ISBN-13: 9780131432901
URL: http://webct4demo.pearsoncmg.com/SCRIPT/bp_wild_ib_3/scripts/student/serve_home

OneKey CourseCompass, International Business, 3/E
Wild
©2006 | Prentice Hall | On-line Supplement | Instock
ISBN-10: 0131432915 | ISBN-13: 9780131432918
URL: http://www.coursecompass.com

Availability: Now! | Student Access Type: Access Code Required
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Companion Website - Wild, 3/E
Wild
©2006 | Prentice Hall | On-line Supplement; 0 pp | Estimated Availability : 12/20/2004
ISBN-10: 0131432818 | ISBN-13: 9780131432819
URL: http://www.prenhall.com/wild

Instructor's Manual, 3/E
Wild
©2006 | Prentice Hall | Paper; 400 pp | Instock
ISBN-10: 0131432761 | ISBN-13: 9780131432765
View Downloadable Files

Instructors Resource CD, 3/E
Wild
©2006 | Prentice Hall | CD-ROM Only | Instock
ISBN-10: 0131432796 | ISBN-13: 9780131432796
View Downloadable Files

Test Item File, 3/E
Wild
©2006 | Prentice Hall | Paper; 536 pp | Instock
ISBN-10: 013143277X | ISBN-13: 9780131432772
View Downloadable Files

Videos in VHS format (all clips), 3/E
Wild
©2006 | Prentice Hall | Video | Instock
ISBN-10: 0131432842 | ISBN-13: 9780131432840

Videos on DVD (Selected Clips), 3/E
Wild
©2006 | Prentice Hall | DVD | Instock
ISBN-10: 0131875493 | ISBN-13: 9780131875494

CultureQuest Access Code Card, 3/E
Wild
©2006 | Prentice Hall | Access Code Card; 1 pp | Instock
ISBN-10: 0131432826 | ISBN-13: 9780131432826
Buy from myPearsonStore

eHRM: An Internet Guide to Human Resource Management
Gowan
©2001 | Prentice Hall | Paper; 49 pp | Instock
ISBN-10: 0130912832 | ISBN-13: 9780130912831
Buy from myPearsonStore

CultureQuest Access Code Card, 3/E
Wild
©2006 | Prentice Hall | Access Code Card; 1 pp | Instock
ISBN-10: 0131432826 | ISBN-13: 9780131432826
Buy from myPearsonStore

Pearson Higher Education offers special pricing when you choose to package your text with other student resources. If you're interested in creating a cost-saving package for your students, browse our available packages below, or contact your Pearson Higher Education representative to create your own package.

Package ISBN-10: 0132245272 | ISBN-13: 9780132245272
©2006 | Instock | Suggested retail price: $150.67 | Buy from myPearsonStore
This package contains:

International Business, 3/E

CultureQuest Access Code Card, 3/E

Package ISBN-10: 0132304783 | ISBN-13: 9780132304788
©2006 | Instock (Additional assembly time required) | Suggested retail price: $168.33 | Buy from myPearsonStore
This package contains:

International Business, 3/E

Guide to Cross-Cultural Communication (Guide to Business Communication Series)

Package ISBN-10: 0131695789 | ISBN-13: 9780131695788
©2006 | Instock (Additional assembly time required) | Suggested retail price: $157.33 | Buy from myPearsonStore
This package contains:

International Business, 3/E

Financial Times Supplement

Package ISBN-10: 0132265680 | ISBN-13: 9780132265683
©2006 | Instock (Additional assembly time required) | Suggested retail price: $185.33 | Buy from myPearsonStore
This package contains:

International Business, 3/E

Cultural Dimension of International Business, The, 5/E