Business

For the MBA Marketing Management course and/or undergraduate capstone marketing strategy course.  

 

Framework for Marketing Management provides authoritative marketing theory in a concise format to provide flexibility where outside cases, simulations, and projects are brought in.

For the MBA Marketing Management course and/or undergraduate capstone marketing strategy course.  

 

Framework for Marketing Management provides authoritative marketing theory in a concise format to provide flexibility where outside cases, simulations, and projects are brought in.

 

 

"Did you know that Philip Kotler was recently ranked as the fourth "Most Influential Business Writer/Management Guru" of the 21st century?"

 

The recently published article conducted by The Financial Times polled over 1,000 chief executives in 25 countries around the world and ranked people who had the most influence in business theory and practice in the past year (2005). To view the complete ranking as a .pdf document, please visit: http://news.ft.com/cms/88762712-576c-11da-b7ea-00000e25118c.pdf

 

Tuesday, November 22, 2005

" What are some current trends in marketing management? How do you bring the latest concepts into your classroom?"

• NEW — “Holistic marketing” coverage — Explores the emerging concept that everything matters in marketing: internal marketing, integrated marketing, relationship marketing, and socially responsible marketing.

"Do you like to have to have flexibility in chapter topics?"

• NEW — Modular Organization - Kotler and Keller focused on preserving the strengths and core topics, while carefully tightening coverage in every chapter for greater clarity.  By organizing the text into seven parts of related material, a more modular approach, instructors have greater flexibility.  For example: see Table of Contents.

"Do you assign outside cases and readings in this course?  Would it help if we could package them with this text and discount the price for your students?" 

• NEW - Casebook solutions! Instructors: Visit www.prenhall.com/custombusiness to see how easy it is to create a casebook or coursepack that includes cases and readings from leading providers, like Harvard Business School Publishing.  An exam copy takes just 2 weeks.   When students purchase a casebook bundled with this text, they save 10%

“Are you using or interested in using a simulation to complement your marketing management textbook?”

• NEW - Simulations from Interpretive Simulations! Instructors, please visit: www.prenhall.com/interpretive for additional information. Students get a top textbook from PH, a premium simulation from Interpretive, and a discount on both!

 

 

Other Points of Differentiation

 

 "Many say Kotler defined this course and the third edition of Framework for Marketing Management is noteworthy because it's the first time Kotler is joined by a co-author.  Are you familiar with Kevin Lane Keller?"

• NEW - Philip Kotler invites Kevin Lane Keller to be co-author -  Acknowledged as one of the international leaders in the study of strategic brand management and integrated marketing communications, Kevin is presently E.B.Osborn Professor of Marketing at the Amos Tuck School of Business Administration at Dartmouth College.  His research has been widely cited and has received numerous awards, and he’s served as brand confident to marketers at the world’s top companies, including Disney, Ford, Intel, Levi Strauss, Nike, Procter & Gamble and Starbucks.   Kevin also writes Strategic Brand Management (Prentice Hall).

Chapter-By-Chapter Highlights:

 

Chapter 1: Defining Marketing for the 21^st Century

• The Importance of Marketing
• The Scope of Marketing
• Company Orientations Toward Marketplace
• Fundamental Marketing Concepts/Trends/Tasks

Chapter 2: Developing and Implementing Marketing Strategies and Plans

• Marketing and Customer Value
• Corporate and Division Strategic Planning
• Business Unit Strategic Planning
• The Nature and Contents of a Marketing Plan
• Managing the Marketing Process

Chapter 3: Understanding Markets, Market Demand, and the Marketing Environment

• Supporting Marketing Decisions with Information, Intelligence, and Research
• Forecasting and Demand Measurement
• Analyzing the Macroenvironment

Chapter 4: Creating Customer Value, Satisfaction, and Loyalty

• Defining Customer Value and Satisfaction
• Maximizing Customer Lifetime Value
• Cultivating Customer Relationships

Chapter 5: Analyzing Consumer Markets

• What Influences Consumer Behavior? (cultural, social, personal factors, psychological processes)
• The Buying Decision Process

Chapter 6: Analyzing Business Markets

• What Is Organizational Buying?
• Participants in the Business Buying Process
• Stages in the Buying Process

Chapter 7: Identifying Market Segments and Targets

• Levels of Market Segmentation
• Segmenting Consumer and Business Markets
• Market Targeting

Chapter 8: Creating Brand Equity

• What Is Brand Equity?
• Building Brand Equity
• Measuring and Managing Brand Equity
• Developing a Branding Strategy

Chapter 9: Creating Positioning and Dealing with Competition

• Developing and Communicating a Positioning Strategy (competitive frame of reference, choosing/creating POPs and PODs)
• Differentiation Strategies
• Competitive Forces and Competitors
• Analyzing Competitors
• Competitive Strategies

Chapter 10: Setting Product Strategy and Marketing Through the Life Cycle

• Product Characteristics and Classifications
• Product and Brand Relationships
• Packaging and Labeling
• Managing New Products
• The Consumer Adoption Process
• Marketing Through the Product Life Cycle

Chapter 11: Designing and Managing Services

• The Nature of Services
• Marketing Strategies for Service Firms
• Managing Service Quality
• Managing Product Support Services 

Chapter 14: Managing Retailing, Wholesaling, and Logistics

• Retailing
• Private Labels
• Wholesaling
• Market Logistics

Chapter 15: Designing and Managing Integrated Marketing Communications

• The Role of Marketing Communications
• Developing Effective Communications
• Deciding on the Marketing Communications Mix
• Managing the IMC Process

Chapter 16: Managing Mass Communications

• Developing and Managing an Advertising Program
• Planning Sales Promotion
• Planning Events and Experiences
• Planning Public Relations

Chapter 17: Managing Personal Communications

• Direct Marketing
• Interactive Marketing
• Designing the Sales Force
• Managing the Sales Force
• Principles of Personal Selling

Chapter 18: Managing Marketing in a Global Economy

• Managing Global Marketing
• Internal Marketing
• Managing the Marketing Process

This text is available for personalization in the PHCBR custom database program.  Select only the chapters you require or supplement with recommended case studies all under one cover.  CLICK HERE to go directly to the PHCBR book-build site or visit our product page for additional information at pearsoncustom.com/business.

"Did you know that Philip Kotler was recently ranked as the fourth "Most Influential Business Writer/Management Guru" of the 21st century?"

 

The recently published article conducted by The Financial Times polled over 1,000 chief executives in 25 countries around the world and ranked people who had the most influence in business theory and practice in the past year (2005). To view the complete ranking as a .pdf document, please visit: http://news.ft.com/cms/88762712-576c-11da-b7ea-00000e25118c.pdf

 

Tuesday, November 22, 2005

"Do you like to have to have flexibility in chapter topics?"

• NEW — Modular Organation - Kotler and Keller focused on preserving the strengths and core topics from previous editions, while carefully tightening coverage in every chapter for greater clarity.  By organizing the text into eight parts of related material, a more modular approach, instructors have greater flexibility.  For example: see Table of Contents. 

"Do you assign outside cases and readings in this course?  Would it help if we could package them with this text and discount the price for your students?" 

• NEW - Casebook solutions -  Instructors: Visit www.prenhall.com/custombusiness to see how easy it is to create a casebook or coursepack that includes cases and readings from leading providers, like Harvard Business School Publishing.  An exam copy takes just 2 weeks.   When students purchase a casebook bundled with this text, they save 10%

“Are you using or interested in using a simulation to complement your marketing management textbook?”

• NEW - Simulations from Interpretive Simulations! Instructors, please visit: www.prenhall.com/interpretive for additional information. Students get a top textbook from PH, a premium simulation from Interpretive, and a discount on both!

"Are you covering Holistic Marketing?  Shouldn't your textbook?"

• NEW – “Holistic marketing” coverage – Explores the emerging concept that everything matters in marketing: internal marketing, integrated marketing, relationship marketing, and socially responsible marketing.  

 

Other Points of Differentiation

 

 "Many say Kotler defined this course and the third edition of Framework for Marketing Management is noteworthy because it's the first time Kotler is joined by a co-author.  Are you familiar with Kevin Lane Keller?"

• NEW - Philip Kotler invites Kevin Lane Keller to be co-author -  Acknowledged as one of the international leaders in the study of strategic brand management and integrated marketing communications, Kevin is presently E.B.Osborn Professor of Marketing at the Amos Tuck School of Business Administration at Dartmouth College.  His research has been widely cited and has received numerous awards, and he’s served as brand confident to marketers at the world’s top companies, including Disney, Ford, Intel, Levi Strauss, Nike, Procter & Gamble and Starbucks.   Kevin also writes Strategic Brand Management (Prentice Hall).

 

Part I:  Understanding Marketing Management

Chapter 1:  Defining Marketing for the 21^st Century

Chapter 2:  Developing and Implementing Marketing Strategies and Plans

Chapter 3:  Understanding Markets, Market Demand, and the Marketing Environment

 

Part II:  Connecting with Customers

Chapter 4:  Creating Customer Value, Satisfaction, and Loyalty

Chapter 5:  Analyzing Consumer Markets

Chapter 6:  Analyzing Business Markets

Chapter 7:  Identifying Market Segments and Targets

 

Part III:  Building Strong Brands

Chapter 8:  Creating Brand Equity

Chapter 9:  Creating Positioning and Dealing with Competition

 

Part IV:  Shaping the Market Offerings

Chapter 10:  Setting Product Strategy and Marketing Through the Life Cycle

Chapter 11:  Designing and Managing Services

Chapter 12:  Designing Pricing Strategies and Programs

 

Part V:  Delivering Value

Chapter 13:  Designing and Managing Value Networks and Channels

Chapter 14:  Managing Retailing, Wholesaling, and Logistics

 

Part VI:  Communicating Value

Chapter 15:  Designing and Managing IMC

Chapter 16:  Managing Mass Communications

Chapter 17:  Managing Personal Communications

 

Part VII:  Creating Successful Long-Term Growth

Chapter 18:  Managing Marketing in a Global Economy

Glossary

Graduate Marketing Management  (Marketing)
Marketing Strategy  (Marketing)
Marketing Management  (Marketing)

• 
  Framework for Marketing Management, A, 4/E
  Kotler & Keller
  ©2009 | Prentice Hall | Paper; 384 pp | Instock
  ISBN-10: 0136026605 | ISBN-13: 9780136026600
  Brief Description | Buy from myPearsonStore

  

  For graduate and undergraduate marketing management courses.
   
  Framework for Marketing Management is a concise adaptation of the gold standard marketing management textbook for professors who want authoritative coverage of current marketing management practice and theory, but the want the flexibility to add outside cases, simulations, or projects.
  

• 
  Framework for Marketing Management: Integrated PharmaSim Simulation Experience, 4/E
  Kotler, Keller & Simulations
  ©2009 | Prentice Hall | Paper; 432 pp | Instock
  ISBN-10: 0136083447 | ISBN-13: 9780136083443
  Brief Description

  

  For graduate and undergraduate marketing management courses.
   
  Framework for Marketing Management is a concise adaptation of the gold standard marketing management textbook for professors who want authoritative coverage of current marketing management practice and theory, but who want the flexibility to add outside cases, simulations, or projects.

Companion Website - Kotler, 3/E
Kotler
©2007 | Prentice Hall | On-line Supplement | Instock
ISBN-10: 0131452606 | ISBN-13: 9780131452602
URL:  http://www.prenhall.com/kotler

Companion Website - Kotler, 3/E
Kotler
©2007 | Prentice Hall | On-line Supplement | Instock
ISBN-10: 0131452606 | ISBN-13: 9780131452602
URL:  http://www.prenhall.com/kotler

IRC on CD, 3/E
Kotler
©2007 | Prentice Hall | CD-ROM Only | Instock
ISBN-10: 0131452649 | ISBN-13: 9780131452640
  View Downloadable Files

Instructor's Manual, 3/E
Kotler
©2007 | Prentice Hall | Paper; 280 pp | Instock
ISBN-10: 0131452592 | ISBN-13: 9780131452596
  View Downloadable Files

Test Item File, 3/E
Kotler
©2007 | Prentice Hall | Paper; 396 pp | Instock
ISBN-10: 0131452630 | ISBN-13: 9780131452633
  View Downloadable Files

Companion Website - Kotler, 3/E
Kotler
©2007 | Prentice Hall | On-line Supplement | Instock
ISBN-10: 0131452606 | ISBN-13: 9780131452602
URL:  http://www.prenhall.com/kotler

Framework for Marketing Management, VangoNotes Audio Study Guide, Complete Book, 3/E
Kotler & Keller
©2007 | Prentice Hall | VangoNote; 384 pp | Instock
ISBN-10: 0132303701 | ISBN-13: 9780132303705
URL:  http://www.vangonotes.com

Framework for Marketing Management, VangoNotes Audio Study Guide, Individual Chapter, 3/E
Kotler & Keller
©2007 | Prentice Hall | VangoNote Individual Chapter; 384 pp | Instock
ISBN-10: 0132233983 | ISBN-13: 9780132233989
URL:  http://www.vangonotes.com

Video on VHS, 12/E
Kotler
©2007 | Prentice Hall | Video | Instock
ISBN-10: 0131457691 | ISBN-13: 9780131457690

Companion Website - Kotler, 3/E
Kotler
©2007 | Prentice Hall | On-line Supplement | Instock
ISBN-10: 0131452606 | ISBN-13: 9780131452602
URL:  http://www.prenhall.com/kotler

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• 
  Framework for Marketing Management, CourseSmart eTextbook, 3/E
  Kotler & Keller
  ©2007 | Prentice Hall | On-line Supplement; 384 pp | Instock
  ISBN-10: 0132191423 | ISBN-13: 9780132191425
  URL:  http://www.coursesmart.com
  Brief Description | Buy from myPearsonStore

  

  CourseSmart Textbooks Online is an exciting new choice for students looking to save money. As an alternative to purchasing the print textbook, students can subscribe to the same content online and save up to 50% off the suggested list price of the print text. With a CourseSmart etextbook, students can search the text, make notes online, print out reading assignments that incorporate lecture notes, and bookmark important passages for later review. For more information, or to subscribe to the CourseSmart eTextbook, visit www.coursesmart.com.

   

• 
  Framework for Marketing Management, eTextbook, 3/E
  Kotler & Keller
  ©2007 | Prentice Hall | Vital Source; 384 pp | Instock
  ISBN-10: 0136096417 | ISBN-13: 9780136096412
  

Pearson Higher Education offers special pricing when you choose to package your text with other student resources. If you're interested in creating a cost-saving package for your students, browse our available packages below, or contact your Pearson Higher Education representative to create your own package.

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