Description

Features

For the MBA Marketing Management course and/or undergraduate capstone marketing strategy course.  

This is the #1 selling marketing management textbook worldwide because it consistently delivers on its brand promise: to be the first to reflect changes in marketing theory and practice.

"Are you covering Holistic Marketing?  Shouldn't your textbook?"

• NEW – “Holistic marketing” coverage – Explores the emerging concept that everything matters in marketing: internal marketing, integrated marketing, relationship marketing, and socially responsible marketing.  For example: See pg. 18 (Figure 1.3) and new Chapter 22, which brings it all together.

Other Points of Differentiation

"Isn't it time for a comprehensive marketing management resource organized in a modular, more flexible fashion?"

• NEW – Modular Organation - Kotler and Keller focused on preserving the strengths and core topics from previous editions, while carefully tightening coverage in every chapter for greater clarity.  By organizing the text into eight parts of related material, a more modular approach, instructors have greater flexibility.  For example: see Table of Contents. 

"Do you assign outside cases and readings in this course?  Would it help if we could package them with this text and discount the price for your students?" 

• NEW - Casebook solutions -  Instructors: Visit www.prenhall.com/custombusiness to see how easy it is to create a casebook or coursepack that includes cases and readings from leading providers, like Harvard Business School Publishing.  An exam copy takes just 2 weeks.   When students purchase a casebook bundled with this text, they save 10%!
• NEW - “Marketing Memos” - 2-3 new per chapter.  Provide tips and suggestions at all stages of the marketing management process, as well as practical advice and directions in dealing with various marketing decisions.
• NEW - “Marketing Insights” - 2-3 new per chapter.  Highlight current research findings and cover key marketing topics in greater depth.
• NEW - Hands-on marketing plan exercise – Located at the end of many chapters, starting in Chapter 2.   Gives students hands-on experience in developing a customized marketing plan.
• NEW – End of chapter applications - Each Chapter Conclusion has:
  •  2 Marketing Applications – 1. Marketing Debate, suggesting opposing points-of-view on an important marketing topic, and 2. Marketing Discussion, identifying provocative marketing issues and allowing a personal point-of-view. 
  • Marketing Spotlight, an in-depth examination of one of the world’s most successful marketing companies.  Allows focused examination of top brands along the lines of the chapter theme. 

"Many say Kotler defined this course when he wrote the first edition of this text.  The 12th edition is noteworthy because it's the first time Kotler is joined by a co-author.  Are you familiar with Kevin Lane Keller?"

• NEW - Philip Kotler invites Kevin Lane Keller to be co-author -  Acknowledged as one of the international leaders in the study of strategic brand management and integrated marketing communications, Kevin is presently E.B.Osborn Professor of Marketing at the Amos Tuck School of Business Administration at Dartmouth College.  His research has been widely cited and has received numerous awards, and he’s served as brand confident to marketers at the world’s top companies, including Disney, Ford, Intel, Levi Strauss, Nike, Procter & Gamble and Starbucks.   Kevin also writes Strategic Brand Management (Prentice Hall). 

“Are you using or interested in using a simulation to complement your marketing management textbook?”

• NEW - Simulations from Interpretive Simulations! Instructors, please visit: www.prenhall.com/interpretive for additional information. When you adopt a Prentice Hall textbook with an Interpretive simulation, each new textbook will (a) be discounted 10% off of our net price (b) will contain a discount coupon that can be used for a 10% discount when purchasing a simulation online from Interpretive.  Students get a top textbook from PH, a premium simulation from Interpretive, and a discount on both!

Hundreds of mini cases and discussions - Show marketing in action and concepts in practice at large and small real world companies.  To achieve a tighter presentation, every mini case was reviewed by the authors; brand new cases were added and any extraneous ones removed.

Universal applications—e.g., products and services; consumer and business markets; profit and nonprofit organizations; domestic and foreign companies; and low and high-tech industries. Kotler and Keller encourage students to apply marketing thinking to the complete spectrum of marketing.

This text is available for personalization in the PHCBR custom database program.  Select only the chapters you require or supplement with recommended case studies all under one cover.  CLICK HERE to go directly to the PHCBR book-build site or visit our product page for additional information at pearsoncustom.com/business.

New To This Edition

"Isn't it time for a comprehensive marketing management resource organized in a modular, more flexible fashion?"

• NEW — Tighter presentation and modular organization - Based on extensive user feedback, Kotler and Keller focused on preserving the strengths and core topics from previous editions, while carefully tightening coverage in every chapter for greater clarity.  By organizing the text into eight parts of related material, a more modular approach, instructors have greater flexibility. 

• NEW - Philip Kotler invites Kevin Lane Keller to be co-author -  Acknowledged as one of the international leaders in the study of strategic brand management and integrated marketing communications, Kevin is presently E.B.Osborn Professor of Marketing at the Amos Tuck School of Business Administration at Dartmouth College.  His research has been widely cited and has received numerous awards, and he’s served as brand confident to marketers at some of the world’s top companies, including Disney, Ford, Intel, Levi Strauss, Nike, Procter & Gamble and Starbucks.   Kevin also writes Strategic Brand Management (Prentice Hall).

"Are you covering Holistic Marketing?  Shouldn't your textbook?"

• NEW — “Holistic marketing” coverage — Explores the emerging concept that recognizes that everything matters in marketing: internal marketing, integrated marketing, relationship marketing, and socially responsible marketing.  For example: See pg. 18 (Figure 1.3) and new Chapter 22, which brings it all together.

"Have you seen any other marketing management book that comes close to the breadth and depth of current examples and practical tips that Marketing Management, 12e, offers?"

• NEW — Integrated examples — 10-15 per chapter; 98% new to this edition!  These short paragraphs appear within the core chapter material and provide vivid, real-world illustrations of chapter concepts.    
•  NEW - “Marketing Memos” - 2-3 new per chapter.  Provide tips and suggestions at all stages of the marketing management process, as well as practical advice and directions in dealing with various marketing decisions.
• NEW - “Marketing Insights” - 2-3 new per chapter.  Highlight current research findings and cover key marketing topics in greater depth.
• NEW - Hands-on marketing plan exercise — Located at the end of many chapters, starting in Chapter 2.   Gives students hands-on experience in developing a customized marketing plan.
• NEW — End of chapter applications - Each Chapter Conclusion has:
  • 2 Marketing Applications — 1. Marketing Debate, suggesting opposing points-of-view on an important marketing topic, and 2. Marketing Discussion, identifying provocative marketing issues and allowing a personal point-of-view. 
  • Marketing Spotlight, an in-depth examination of one of the world’s most successful marketing companies.  Allows focused examination of top brands along the lines of the chapter theme. 

"Do you assign outside cases and readings in this course?  Would it help if we could package them with this text and discount the price for your students?"

• NEW - Casebook solutions -  Instructors: Visit www.prenhall.com/custombusiness to see how easy it is to create a casebook or coursepack that includes cases and readings from leading providers, like Harvard Business School Publishing.  An exam copy takes just 2 weeks.   When students purchase a casebook bundled with this text, they save 10%!

“Are you using or interested in using a simulation to complement your marketing management textbook?”

• NEW - Simulations from Interpretive Simulations! Instructors, please visit: www.prenhall.com/interpretive for additional information. When you adopt a Prentice Hall textbook with an Interpretive simulation, each new textbook will (a) be discounted 10% off of our net price (b) will contain a discount coupon that can be used for a 10% discount when purchasing a simulation online from Interpretive.  Students get a top textbook from PH, a premium simulation from Interpretive, and a discount on both!

Table of Contents

Part I.    Understanding Marketing Management

• Chapter 1 — Defining Marketing for the 21^st Century
• Chapter 2 — Developing Marketing Strategies & Plans

Part II.   Capturing Marketing Insights

• Chapter 3 — Gathering Information & Scanning the Environment
• Chapter 4 — Conducting Marketing Research & Forecasting Demand

Part III.   Connecting with Customers

• Chapter 5 — Creating Customer Value, Satisfaction, & Loyalty
• Chapter 6 — Analyzing Consumer Markets
• Chapter 7 — Analyzing Business Markets
• Chapter 8 — Identifying Market Segments & Targets

Part IV.   Building Strong Brands

• Chapter 9 — Creating Brand Equity
• Chapter 10 — Crafting the Brand Positioning
• Chapter 11 — Dealing with Competition

Part V.   Shaping the Market Offerings

• Chapter 12 — Setting Product Strategy
• Chapter 13 — Designing & Managing Services
• Chapter 14 — Developing Pricing Strategies & Programs

Part VI.   Delivering Value

• Chapter 15 — Designing & Managing Value Networks & Channels
• Chapter 16 — Managing Retailing, Wholesaling & Logistics

Part VII.   Communicating Value

• Chapter 17 — Designing & Managing Integrated Marketing Communications
• Chapter 18 — Managing Mass Communications:   Advertising, Sales Promotion, Events & Public Relations
• Chapter 19 — Managing Personal Communications:   Direct Marketing & the Sales Force

Part VIII.   Creating Long-Term Growth

• Chapter 20 — Introducing New Market Offerings
• Chapter 21 — Tapping into Global Markets
• Chapter 22 — Managing a Holistic Marketing Organization

Courses

Marketing Management  (Marketing)
Graduate Marketing Management  (Marketing)

Next Edition(s)

• Marketing Management, 14/E
  Kotler & Keller
  ©2012  |  Prentice Hall  |  Cloth; 816 pp  |  Instock
  ISBN-10: 0132102927  |  ISBN-13: 9780132102926
  Suggested retail price: $226.67  Buy from myPearsonStoreNet price: $170.00  (What's this?)Brief Description  | 

  

  For undergraduate and graduate courses in marketing management.
  
  

  Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice.

   

  The world of marketing is changing everyday–and in order for students to have a competitive edge, they need a textbook that reflects the best of today’s marketing theory and practices. Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today’s marketing theory and practice.

   

  Remaining true to its gold-standard status, the fourteenth edition includes an overhaul of new material and updated information, and now is available with mymarketinglab–Pearson’s online tutorial and assessment platform.

   

  MyMarketingLab New Design is now available for this title!  MyMarketingLab New Design offers: 

  • One Place for All of Your Courses. Improved registration experience and a single point of access for instructors and students who are teaching and learning multiple MyLab/Mastering courses.
  • A Simplified User Interface.  The new user interface offers quick and easy access to Assignments, Study Plan, eText & Results, as well as additional option for course customization.
  • New Communication Tools. The following new communication tools can be used to foster collaboration, class participation, and group work.
  • Email: Instructors can send emails to their entire class, to individual students or to instructors who has access to their course.
  • Discussion Board: The discussion board provides students with a space to respond and react to the discussions you create. These posts can also be separated out into specific topics where students can share their opinions/answers and respond to their fellow classmates’ posts.
  • Chat/ ClassLive: ClassLive is an interactive chat tool that allows instructors and students to communicate in real time. ClassLive can be used with a group of students or one-on-one to share images or PowerPoint presentations, draw or write objects on a whiteboard, or send and received graphed or plotted equations. ClassLive also has additional classroom management tools, including polling and hand-raising.
  • Enhanced eText. Available within the online course materials and offline via an iPad app, the enhanced eText allows instructors and students to highlight, bookmark, take notes, and share with one another.

  More Info
  

• Marketing Management, 14/E
  Kotler & Keller
  ©2012  |  Prentice Hall  |  Cloth; 816 pp  |  Instock
  ISBN-10: 0132102927  |  ISBN-13: 9780132102926
  Suggested retail price: $226.67  Buy from myPearsonStoreNet price: $170.00  (What's this?)Brief Description  | 

  

  For undergraduate and graduate courses in marketing management.
  
  

  Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice.

   

  The world of marketing is changing everyday–and in order for students to have a competitive edge, they need a textbook that reflects the best of today’s marketing theory and practices. Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today’s marketing theory and practice.

   

  Remaining true to its gold-standard status, the fourteenth edition includes an overhaul of new material and updated information, and now is available with mymarketinglab–Pearson’s online tutorial and assessment platform.

   

  MyMarketingLab New Design is now available for this title!  MyMarketingLab New Design offers: 

  • One Place for All of Your Courses. Improved registration experience and a single point of access for instructors and students who are teaching and learning multiple MyLab/Mastering courses.
  • A Simplified User Interface.  The new user interface offers quick and easy access to Assignments, Study Plan, eText & Results, as well as additional option for course customization.
  • New Communication Tools. The following new communication tools can be used to foster collaboration, class participation, and group work.
  • Email: Instructors can send emails to their entire class, to individual students or to instructors who has access to their course.
  • Discussion Board: The discussion board provides students with a space to respond and react to the discussions you create. These posts can also be separated out into specific topics where students can share their opinions/answers and respond to their fellow classmates’ posts.
  • Chat/ ClassLive: ClassLive is an interactive chat tool that allows instructors and students to communicate in real time. ClassLive can be used with a group of students or one-on-one to share images or PowerPoint presentations, draw or write objects on a whiteboard, or send and received graphed or plotted equations. ClassLive also has additional classroom management tools, including polling and hand-raising.
  • Enhanced eText. Available within the online course materials and offline via an iPad app, the enhanced eText allows instructors and students to highlight, bookmark, take notes, and share with one another.

  More Info
  

Companion Website for Marketing Management, 12/E
Kotler
©2006  |  Prentice Hall  |  On-line Supplement  |  Live
ISBN-10: 0131457608  |  ISBN-13: 9780131457607
This online resource is available at no cost at http://www.prenhall.com/kotler.
More Info

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Companion Website for Marketing Management, 12/E
Kotler
©2006  |  Prentice Hall  |  On-line Supplement  |  Live
ISBN-10: 0131457608  |  ISBN-13: 9780131457607
This online resource is available at no cost at http://www.prenhall.com/kotler.
More Info

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Companion Website for Marketing Management, 12/E
Kotler
©2006  |  Prentice Hall  |  On-line Supplement  |  Live
ISBN-10: 0131457608  |  ISBN-13: 9780131457607
This online resource is available at no cost at http://www.prenhall.com/kotler.
More Info

Back to top

Marketing Management, VangoNotes Audio Study Guide, 12/E
Kotler & Keller
©2006  |  Prentice Hall  |  VangoNote; 816 pp  |  Available
ISBN-10: 0132281473  |  ISBN-13: 9780132281478
Online purchase price: $19.95More Info

Marketing Management, VangoNotes Audio Study Guide, Individual Chapters
Kotler & Keller
©2006  |  Prentice Hall  |  VangoNote Individual Chapter; 816 pp  |  Available
ISBN-10: 0132304465  |  ISBN-13: 9780132304467
Online purchase price: $2.99More Info

Companion Website for Marketing Management, 12/E
Kotler
©2006  |  Prentice Hall  |  On-line Supplement  |  Live
ISBN-10: 0131457608  |  ISBN-13: 9780131457607
This online resource is available at no cost at http://www.prenhall.com/kotler.
More Info

Back to top

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• Marketing Management, CourseSmart eTextbook, 12/E
  Kotler & Keller
  ©2006  |  Prentice Hall  |  Electronic Book; 816 pp  |  Available
  ISBN-10: 0131863460  |  ISBN-13: 9780131863460
  Online purchase price: $110.99Brief Description  | 

  

  CourseSmart eTextbooks are a creative digital solution that offers the freedom and convenience of online, offline, and mobile access using a single platform. With a CourseSmart eTextbook, students can:

  • search the text

  • make notes online

  • print out reading assignments that incorporate lecture notes

  • bookmark important passages for later review

  • save money. As an alternative to purchasing the print textbook, students can subscribe to the same content online for a significant discount off the suggested list price of the print text.

  For more information, or to subscribe to the CourseSmart eTextbook, visit www.coursesmart.com (for customers in U.S. and Canada) or www.coursesmart.co.uk (for customers in Europe, Middle East, and Africa).

  More Info  |  Students, buy access
  

• Pearson Custom Business Resources
  Pearson
  ©2012  |  Prentice Hall  |  On-line Supplement  |  Live
  ISBN-10: 0136096557  |  ISBN-13: 9780136096559
  This online resource is available at no cost at http://www.pearsoncustom.com/custom-library/pearson-custom-business-resources.
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  In a field as broad as Business and Economics, it’s difficult to find content that’s a perfect fit.  Pearson Custom Business Resources (PCBR) — with access to the top case providers and hundreds of text and trade chapters — allows instructors like you to create the ideal resource for their students, one that completely matches the topics they want to teach.

   

  Perfectly suited for Principles of Management, Principles of Marketing, Accounting, Economics, and countless others, PCBR enables you to pull together the right case studies, articles, text or trade chapters for a book that matches your approach.  We offer the widest range of popular cases from leading providers Harvard, Ivey, Darden, and many more.

   

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