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Microeconomics: Explore and Apply, Enhanced Edition
Ronald Ayers
Robert Collinge

ISBN-10: 0131463926
ISBN-13: 9780131463929

Publisher: Prentice Hall
Copyright: 2005
Format: Paper; 528 pp
Published: 02/20/2004
Status: Out of Print

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Description

For one-semester courses in Principles of Microeconomics.

This easy to read, accessible text engages students with familiar real-world examples and applications that bring economics to life. The authors follow an Explore & Apply theme to show students how economics is a part of their everyday lives and how it can be a useful tool in making personal decisions and evaluating policy decisions.

Features

Detailed and in-depth coverage of key economic concepts.

~Presents students with greater detail on exchange rates, and more extensive treatment of antitrust, just to name a few.

Detailed graphs —With detailed labeling.

~Helps students to understand the shifts vs. movements in curves, and makes these difficult concepts understandable.

If you want to teach with a principles text that brings out economic applications for the purpose of creating informed citizens and voters, preview Ayers/Collinge's Economics Enhanced Edition and their "Explore and Apply" approach.

29 Explore & Applysections —Address today’s real-world, economic policy issues or events in the final section of every chapter.

~Enables students to evaluate with reference to the tools and concepts presented in the chapter, and examine both domestic and international topics.

Do you incorporate critical thinking and writing in your course in effort to get students analyzing economics in the world today? If so, check out the Explore and Apply Section on Business Ethics Ch 7 or in virtually any Explore and Apply section.

Two Thinking Criticallyquestions—Concludes each Explore & Apply section.

~Promotes economic reasoning and encourage students to develop their critical thinking skills.

Snapshots —Highlights three brief applications of the concepts in each chapter.

~Allows students to pause and consider the concepts they have just learned.

QuickChecks—At least three brief questions with answers found throughout each chapter.

~Gives students the chance to rapidly check and self-test their knowledge of a key concept before moving on to the next section.

New To This Edition

Chapter 10, Monopoly and Antitrust –Now has expanded coverage of anti-trust and regulation.

~An important topic for students to understand, and one that graces newspapers, gives students relevance to the economic topics being covered in class .

Chapter 11, Oligopoly and Monopolistic Competition –Is very applications-oriented and lends itself well to the Explore and Apply integration. This chapter also provides strong game theory coverage.

~These topics are interesting to students and keep their attention so that they are likely to internalize the information and better understand how these market structures work .

If you are interested in discussing the impact of the political process on government decision making see Chapter 16 on Public Choice.

Chapter 16, Public Choice –Is a further reflection of the emphasis of public policy throughout the book and highlights how politics sometimes plays a role in decision-making.

~This feature further illustrates the purpose of the text: to create informed voters and citizens out of students of the principles of economics course.

Additional, 3rd test bank —Written by the authors for continuity with the text.

~Increases the number of questions, adding to the already robust, preexisting test banks.

Table of Contents

(NOTE: Each chapter contains sections titled A look Ahead, Chapter Summary, Key Terms, Test Yourself, Questions and Problems, and Working with Graphs and Data.)

I. A JOURNEY THROUGH THE ECONOMY.

1. The Economic Perspective.

2. Production and Trade.

3. Demand and Supply.

4. The Power of Prices.

II. MICROECONOMIC FOUNDATIONS.

5. Elasticity: Measuring Responsiveness.

6. Consumer Behavior.

7. The Firm and Production.

8. Costs and Profit-Maximizing Output.

III. OUTPUT MARKETS.

9. Pure Competition.

10. Monopoly and Antitrust.

11. Oligopoly and Monopolistic Competition.

IV. INPUT MARKETS.

12. Markets for Labor and Other Inputs.

13. Earnings and Income Distribution.

V. MARKET FAILURE AND GOVERNMENT ACTION.

14. Public Goods, Information, and Regulation.

15. Externalities and Common Property Resources.

16. Public Choice.

VI. THE GLOBAL ECONOMY.

17. Into the International Marketplace.

18. Policy Toward Trade.

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Companion Website -Ayers
Ayers
©2005 | Prentice Hall | On-line Supplement | Live
ISBN-10: 0131502840 | ISBN-13: 9780131502840
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Websites and Online Courses

EconUpdates Websites
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©2004 | Prentice Hall | On-line Supplement; 0 pp | Live
ISBN-10: 0131495879 | ISBN-13: 9780131495876

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Micro PowerPoints (Online)
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©2005 | Prentice Hall | On-line Supplement; 0 pp | Live
ISBN-10: 0131497960 | ISBN-13: 9780131497962

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Microeconomics TestGen
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©2005 | Prentice Hall | Software; 0 pp | Instock
ISBN-10: 0131465430 | ISBN-13: 9780131465435
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Companion Website -Ayers
Ayers
©2005 | Prentice Hall | On-line Supplement | Live
ISBN-10: 0131502840 | ISBN-13: 9780131502840
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Micro Test Item File #3
Ayers
©2005 | Prentice Hall | Paper; 530 pp | Instock
ISBN-10: 0131502743 | ISBN-13: 9780131502741
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Websites and online courses

Companion Website -Ayers
Ayers
©2005 | Prentice Hall | On-line Supplement | Live
ISBN-10: 0131502840 | ISBN-13: 9780131502840
More Info

Other student resources

Micro Study Guide
Ayers & Collinge
©2005 | Prentice Hall | Paper; 544 pp | Instock
ISBN-10: 0131502751 | ISBN-13: 9780131502758
Net price: $35.00 (What's this?)More Info

Websites and Online Courses

Companion Website -Ayers
Ayers
©2005 | Prentice Hall | On-line Supplement | Live
ISBN-10: 0131502840 | ISBN-13: 9780131502840
More Info

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Microeconomics: Explore and Apply, Enhanced Edition, CourseSmart eTextbook
Ayers & Collinge
©2005 | Prentice Hall | Electronic Book; 528 pp | Available
ISBN-10: 0131291785 | ISBN-13: 9780131291782
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