Business

This product accompanies:
Kotler & Armstrong,  Principles of Marketing, 12/E

For the undergraduate Principles of Marketing course.

The comprehensive, classic principles text that in its new edition incorporates a customer value framework to tie together marketing concepts for students.

"How do you integrate the concept of customer value - managing and building profitable customer relationships?"  

• Building and managing customer relationships is the foundation this text is built upon — This text is first in its class to incorporate a customer value framework upfront and carry it throughout. It describes the importance of understanding the marketplace and customer needs, illustrates the proper design of customer-driven marketing strategies, and shows the development of marketing programs that deliver value and satisfaction. 
  • Benefit: Shows students that creating value for customers captures value from customers in return. 
  • Example: See Chapter 1, pg.5 (Customer Value Framework Diagram).

Other Points of Differentiation

"Is it a lot of work to use current examples in the course?"

• Exciting, current real marketing applications—Kotler and Armstrong are known for telling the stories that reveal the drama of modern marketing, using contemporary examples such as NASCAR, MTV, McDonald’s, RFID technology, Anheuser-Busch (BudNet), Lexus, Pottery Barn, Krispy Kreme, and more.
  • Example: Compare the source lines for the examples in this text to those in other introductory texts!

"Is it important that your text integrate current coverage on branding, technology's impact on marketing, global   marketing, and socially responsible marketing?"

• 4 integrated themes. 
  • Building and managing profitable customer relationships— Emphasizes how today’s marketers must be good at creating customer value and managing customer relationships.     Shows how companies that develop marketing programs that deliver value and satisfaction build strong customer relationships, and, in return, capture value from customers in the form of sales, profits, and customer equity.

  • Building and managing strong brands to create brand equity.   Shows how well-positioned brands with strong brand equity provide the basis upon which to build profitable customer relationships. 

  • Harnessing marketing technologies in the digital age.   Explores how digital and high-tech marketing developments are dramatically changing both buyers and marketers.  Emphasizes that today’s marketers must know how to leverage new information, communication, and transportation technologies to connect more effectively with customers and marketing partners.

  • Marketing in a socially responsible way around the globe. As technological developments make the world a smaller place, knowing how to market brands globally responsibly is becoming increasingly important. 

“Are you using or interested in using a simulation to complement your principles of marketing textbook?”

• NEW - Simulations from Interpretive Simulations! Instructors, please visit: www.prenhall.com/interpretive for additional information.  Students get a top textbook from PH, a premium simulation from Interpretive, and a discount on both!

"How does your text treat the concept of customer value?"

• NEW - Customer-value, customer-relationships framework—Includes a completely revised Chapter 1 that shows this framework from the very start of the text; a reworked Chapter 2 that places profitable customer relationships at the very center of marketing; and in all, from the first chapter through the last, this text reinforces the theme that value enhances profit.   The result:  Students have a comprehensive overview that is continually referred to throughout the text, and reflects the major trends and forces that are impacting marketing in this new age of managing profitable customer relationships.  
• NEW–New five-step model of the marketing process - Shows students how marketers reap rewards by developing customer loyalty, market share, profits, and customer equity.

"Are the real marketing examples in your text consistently updated so every one is based on current articles and sources?"

• NEW—Chapter-opening and Real Marketing examples—These popular vignettes illustrate important new concepts within real world business applications.   Every one has been revised, updated, or replaced to ensure the examples reflect current research and sources.    Examples of new openers and vignettes:  
  • NASCAR: Creating Customer Experiences (Ch 1)
  • McDonald’s:  I’m Lovin’ It! (Ch 3) 
  • Lexus:  Delighting Customers to Keep them Coming Back (Ch 5)
  • UPS: What Can Brown do for Business Customers? (Ch 6)
  • Pottery Barn Lifestyle (Ch 7)

• NEW -  Video segments on VHS, DVD, and online.   Every segment in the Kotler/Armstrong 12e library is new for this edition.  Professionally produced for Prentice Hall.  Featured companies include American Express, NFL, and Reebok.
  • Do your students need a copy?  Instructors can also choose to have the segments on DVD shrink-wrapped with this text at no additional cost.  (Bookstores must be notified in advance to ensure they stock this special package for students.)   

"Is it important to you that branding is covered throroughly in your book?"

• NEW–New material on brand equity, brand value, brand positioning, managing brands, and rebranding.   Enables students to understand the importance of developing strong brand positions.

 "Are you looking for a text that integrates international and ethical coverage?"  

• NEW—Global marketing—Offers integrated chapter-by-chapter coverage, as well as a revised Chapter 19 that focuses on global marketing considerations.
• NEW-Socially responsible marketing - Offers integrated chapter-by-chapter coverage, as well as a revised Chapter 3 that focuses on ethics and socially responsible marketing.  

“Are you using or interested in using a simulation to complement your principles of marketing textbook?”

• NEW - Simulations from Interpretive Simulations! Instructors, please visit: www.prenhall.com/interpretive for additional information.  Students get a top textbook from PH, a premium simulation from Interpretive, and a discount on both!

I. DEFINING MARKETING AND THE MARKETING PROCESS.

  1. Marketing: Managing Profitable Customer Relationships.

  2. Company and Marketing Strategy: Partnering to Build Customer Relationships.

II. UNDERSTANDING THE MARKETPLACE AND CONSUMERS.

  3. The Marketing Environment.

  4. Managing Marketing Information.

  5. Consumer Markets and Consumer Buyer Behavior.

  6. Business Markets and Business Buyer Behavior.

III. DESIGNING A CUSTOMER-DRIVEN STRATEGY AND MARKETING MIX.  

  7. Segmentation, Targeting, and Positioning: Building the Right Relationships with the Right Customers.

  8. Product, Services, and Branding Strategies.

  9. New-Product Development and Life-Cycle Strategies.

10. Pricing Considerations and Approaches.

11. Pricing Strategies.

12. Distribution Channels and Logistics Management.

13. Retailing and Wholesaling.

14. Integrated Marketing Communication Strategy.

15. Advertising, Sales Promotion, and Public Relations.

16. Personal Selling and Direct Marketing.

IV. EXTENDING MARKETING.

17. Creating Competitive Advantage.

18. Marketing in the Digital Age.

19. The Global Marketplace.

20. Marketing Ethics and Social Responsibility.

APPENDIXES.

Forecasting Market Demand.

Marketing Plan.

Marketing Math.

Careers in Marketing (on-line only).

Glossary, Author Index, Company Index, Subject Index.

Principles of Marketing - Two-Year/Vo-Tech  (Marketing)
Principles of Marketing - Two-Year and Four-Year  (Marketing)

• 
  Principles of Marketing, 12/E
  Kotler & Armstrong
  ©2008 | Prentice Hall | Cloth; 736 pp | Instock
  ISBN-10: 0132390027 | ISBN-13: 9780132390026
  Suggested retail price: $198.67  Net price: $149.00  (What's this?)Brief Description

  

  For the Principles of Marketing course.

   

  The comprehensive, classic principles text organized around an innovative customer-value and customer-relationship framework.

• 
  Principles of Marketing, 13/E
  Kotler & Armstrong
  ©2010 | Prentice Hall | Cloth; 744 pp | Instock
  ISBN-10: 0136079415 | ISBN-13: 9780136079415
  Suggested retail price: $198.67  Buy from myPearsonStoreNet price: $149.00  (What's this?)Brief Description

  

  For undergraduate Principles of Marketing courses
  
  Today’s marketing challenge is creating vibrant, interactive communities of consumers who make products and brands a part of their daily lives. Learn how to create value and gain loyal customers.
  
  Kotler/Armstrong is a comprehensive, classic principles text organized around an innovative customer-value framework. Students learn how to create customer value, target the correct market, and build customer relationships. The changing nature of consumer expectations means that marketers must learn how to build communities in addition to brand loyalty.
  
  The thirteenth edition of Kotler/Armstrong has been fully updated and redesigned to make the book easier to use. Chapters also now contain opening vignettes and accompanying outlines to help students study.
  
  

Onekey CourseCompass, Principles of Marketing, 11/E
Kotler
©2006 | Prentice Hall | On-line Supplement | Instock
ISBN-10: 0131268708 | ISBN-13: 9780131268708
Online purchase price: $35.00Students can purchase immediate access at http://www.coursecompass.com.

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OneKey WebCT, Principles of Marketing, 11/E
Kotler
©2006 | Prentice Hall | On-line Supplement | Instock
ISBN-10: 0131268732 | ISBN-13: 9780131268739
Online purchase price: $35.00Students can purchase immediate access at http://webct4demo.pearsoncmg.com/SCRIPT/bp_kotler_pom_11/scripts/student/serve_home.

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OneKey Blackboard, Principles of Marketing, 11/E
Kotler
©2006 | Prentice Hall | On-line Supplement | Instock
ISBN-10: 0131268724 | ISBN-13: 9780131268722
Online purchase price: $35.00Students can purchase immediate access at http://bb6demo.pearsoncmg.com/webapps/portal/frameset.jsp?tab=courses&url=/bin/common/course.pl?course_id=_53_1.

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Companion Website - Kotler, 11/E
Kotler
©2006 | Prentice Hall | On-line Supplement | Instock
ISBN-10: 0131268740 | ISBN-13: 9780131268746
This online resource is available at no cost at http://www.prenhall.com/kotler.

Companion Website - Kotler, 11/E
Kotler
©2006 | Prentice Hall | On-line Supplement | Instock
ISBN-10: 0131268740 | ISBN-13: 9780131268746
This online resource is available at no cost at http://www.prenhall.com/kotler.

IRC on CD, 11/E
Kotler
©2006 | Prentice Hall | Software | Instock
ISBN-10: 0131268791 | ISBN-13: 9780131268791
Suggested retail price: $0.00Net price: $0.00  (What's this?)     View Downloadable Files

Instructor's Manual with Video Guide, 11/E
Kotler
©2006 | Prentice Hall | Paper; 672 pp | Instock
ISBN-10: 013126883X | ISBN-13: 9780131268838
Suggested retail price: $0.00Net price: $0.00  (What's this?)     View Downloadable Files

OneKey Blackboard, Principles of Marketing, 11/E
Kotler
©2006 | Prentice Hall | On-line Supplement | Instock
ISBN-10: 0131268724 | ISBN-13: 9780131268722
Online purchase price: $35.00Students can purchase immediate access at http://bb6demo.pearsoncmg.com/webapps/portal/frameset.jsp?tab=courses&url=/bin/common/course.pl?course_id=_53_1.

Availability: Now! | Version: 6.0.11 | Student Access Type: Access Code Required
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OneKey WebCT, Principles of Marketing, 11/E
Kotler
©2006 | Prentice Hall | On-line Supplement | Instock
ISBN-10: 0131268732 | ISBN-13: 9780131268739
Online purchase price: $35.00Students can purchase immediate access at http://webct4demo.pearsoncmg.com/SCRIPT/bp_kotler_pom_11/scripts/student/serve_home.

Availability: Now! | Version: 3.8X | Student Access Type: Access Code Required
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Onekey CourseCompass, Principles of Marketing, 11/E
Kotler
©2006 | Prentice Hall | On-line Supplement | Instock
ISBN-10: 0131268708 | ISBN-13: 9780131268708
Online purchase price: $35.00Students can purchase immediate access at http://www.coursecompass.com.

Availability: Now! | Student Access Type: Access Code Required
Request Content       Take a Tour

Companion Website - Kotler, 11/E
Kotler
©2006 | Prentice Hall | On-line Supplement | Instock
ISBN-10: 0131268740 | ISBN-13: 9780131268746
This online resource is available at no cost at http://www.prenhall.com/kotler.

OneKey Blackboard, Principles of Marketing, 11/E
Kotler
©2006 | Prentice Hall | On-line Supplement | Instock
ISBN-10: 0131268724 | ISBN-13: 9780131268722
Online purchase price: $35.00Students can purchase immediate access at http://bb6demo.pearsoncmg.com/webapps/portal/frameset.jsp?tab=courses&url=/bin/common/course.pl?course_id=_53_1.

OneKey WebCT, Principles of Marketing, 11/E
Kotler
©2006 | Prentice Hall | On-line Supplement | Instock
ISBN-10: 0131268732 | ISBN-13: 9780131268739
Online purchase price: $35.00Students can purchase immediate access at http://webct4demo.pearsoncmg.com/SCRIPT/bp_kotler_pom_11/scripts/student/serve_home.

Onekey CourseCompass, Principles of Marketing, 11/E
Kotler
©2006 | Prentice Hall | On-line Supplement | Instock
ISBN-10: 0131268708 | ISBN-13: 9780131268708
Online purchase price: $35.00Students can purchase immediate access at http://www.coursecompass.com.

Student Study Guide, 11/E
Kotler
©2006 | Prentice Hall | Paper; 376 pp | Instock
ISBN-10: 0131268767 | ISBN-13: 9780131268760
Suggested retail price: $46.67  Buy from myPearsonStore
Net price: $35.00  (What's this?)

Videos on DVD, 11/E
Kotler
©2006 | Prentice Hall | DVD | Instock
ISBN-10: 0131268783 | ISBN-13: 9780131268784
Suggested retail price: $10.00Net price: $10.00  (What's this?)

Videos on VHS, 11/E
Kotler
©2006 | Prentice Hall | Video | Instock
ISBN-10: 0131268775 | ISBN-13: 9780131268777
Suggested retail price: $0.00Net price: $0.00  (What's this?)

Onekey CourseCompass, Principles of Marketing, 11/E
Kotler
©2006 | Prentice Hall | On-line Supplement | Instock
ISBN-10: 0131268708 | ISBN-13: 9780131268708
Online purchase price: $35.00Students can purchase immediate access at http://www.coursecompass.com.

Availability: Now! | Student Access Type: Access Code Required
Request Content       Take a Tour

OneKey WebCT, Principles of Marketing, 11/E
Kotler
©2006 | Prentice Hall | On-line Supplement | Instock
ISBN-10: 0131268732 | ISBN-13: 9780131268739
Online purchase price: $35.00Students can purchase immediate access at http://webct4demo.pearsoncmg.com/SCRIPT/bp_kotler_pom_11/scripts/student/serve_home.

Availability: Now! | Version: 3.8X | Student Access Type: Access Code Required
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OneKey Blackboard, Principles of Marketing, 11/E
Kotler
©2006 | Prentice Hall | On-line Supplement | Instock
ISBN-10: 0131268724 | ISBN-13: 9780131268722
Online purchase price: $35.00Students can purchase immediate access at http://bb6demo.pearsoncmg.com/webapps/portal/frameset.jsp?tab=courses&url=/bin/common/course.pl?course_id=_53_1.

Availability: Now! | Version: 6.0.11 | Student Access Type: Access Code Required
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Companion Website - Kotler, 11/E
Kotler
©2006 | Prentice Hall | On-line Supplement | Instock
ISBN-10: 0131268740 | ISBN-13: 9780131268746
This online resource is available at no cost at http://www.prenhall.com/kotler.

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• 
  Pearson Custom Business Resources
  Pearson Learning Solutions
  ©2009 | Prentice Hall | On-line Supplement | Instock
  ISBN-10: 0136096557 | ISBN-13: 9780136096559
  This online resource is available at no cost.Brief Description

  

  PEARSON CUSTOM BUSINESS RESOURCES

   

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• 
  Principles of Marketing, CourseSmart eTextbook, 11/E
  Kotler & Armstrong
  ©2006 | Prentice Hall | On-line Supplement; 768 pp | Instock
  ISBN-10: 0131863487 | ISBN-13: 9780131863484
  Online purchase price: $99.33Students can purchase immediate access at http://www.coursesmart.com.
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  CourseSmart Textbooks Online is an exciting new choice for students looking to save money. As an alternative to purchasing the print textbook, students can subscribe to the same content online and save up to 50% off the suggested list price of the print text. With a CourseSmart etextbook, students can search the text, make notes online, print out reading assignments that incorporate lecture notes, and bookmark important passages for later review. For more information, or to subscribe to the CourseSmart eTextbook, visit www.coursesmart.com.

   

Pearson Higher Education offers special pricing when you choose to package your text with other student resources. If you're interested in creating a cost-saving package for your students, browse our available packages below, or contact your Pearson Higher Education representative to create your own package.

Package ISBN-10: 0131556363 | ISBN-13: 9780131556362
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Package ISBN-10: 0131686879 | ISBN-13: 9780131686878
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Package ISBN-10: 0131686925 | ISBN-13: 9780131686922
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Package ISBN-10: 0131686887 | ISBN-13: 9780131686885
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Package ISBN-10: 0132232219 | ISBN-13: 9780132232210
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Package ISBN-10: 0132387727 | ISBN-13: 9780132387729
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Package ISBN-10: 0132200201 | ISBN-13: 9780132200202
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Package ISBN-10: 0132267039 | ISBN-13: 9780132267038
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Package ISBN-10: 0132277646 | ISBN-13: 9780132277648
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