Business

For sophmore, junior, senior, and MBA-level MIS and Information Systems courses.

These authoritative authors continue to define the MIS course by integrating coverage of essential new technologies, their applications, and their impact on managerial decisions.

For sophmore, junior, senior, and MBA-level MIS and Information Systems courses.

These authoritative authors continue to define the MIS course by integrating coverage of essential new technologies, their applications, and their impact on managerial decisions.

• New! Chapter 9 on Wireless Communication- Includes coverage of cellular systems and network generations, wireless data networks and Internet access (Bluetooth, Wi-Fi, WiMax, and emerging broadband services), wireless networking standards, m-commerce, radio-frequency identification (RFID) systems, and other applications.
  • Provides students with in-depth treatment of wireless communication which is revolutionizing the way we deliver products and communicate with customers and suppliers.
• New! Chapter 11 on Enterprise Applications- Includes supply chain management, customer relationship management, enterprise systems, and new system platforms for delivering enterprise-wide services to help achieve digital integration and enhance organizational performance.
  • Helps students thoroughly understand how todays most widely deployed enterprise applications work, offer value, and present both the opportunities and challenges for successful implementation.

• New! Earlier Chapter 10 coverage of Information System Security and Control - Includes coverage of Internet security; wireless security challenges; new legal obligations such as Sarbanes-Oxley and HIPAA for safeguarding the accuracy, security and privacy of information systems; the organizational, management, and technical framework for an up-to-date security policy; and computer forensics.

  • Provides students with the most current information on this emerging topic in business.

Other Points of Differentiation

Do you want to illustrate both domestic and international examples?

• Extensive Domestic and International Examples - More than 100 companies in the United States and nearly 100 organizations in Canada, Europe, Australia, Asia, Latin America, and the Middle East are discussed in long and short case studies and within the body of each chapter.
  • Shows students a cross-section of practical business examples.

What type of homework do you assign? Cases? Projects? Software Application Exercises?

• Variety of Case Studies - Every chapter contains a short chapter-opening case, two short Window On cases, and a long chapter-ending case.
  • Helps students synthesize chapter concepts and apply their new knowledge to real-world problems and scenarios.
• Variety of Hands on Projects
  • Running Case Study on Dirt Bikes USA - Teaches students about a fictitious company called Dirt Bike USA.
    • Encourages students to apply problem-solving skills to an ongoing real-world business scenario.
  • Application Software Exercises—Each chapter features a hands-on Application Exercise requiring students to use spreadsheet, database, Web page development tool, or electronic presentation software applications.

    • Gives students the opportunity to apply their software skills and text concepts in management problem solving.

  • E-Commerce & E-Business Projects - Each chapter concludes with one of these projects where students can use interactive software at various company Web sites and Web research tools to solve specific business problems related to chapter .tool, or electronic presentation software applications.

    • Encourages critical-thinking skills as students explore business resources on the Internet.

  • Comprehensive Part End Projects - Includes: analyzing business processes for an enterprise system; creating a new Internet business; designing an enteprise information portal; and redesigning business processes.

    • Requires students to apply text concepts to demanding problems that they might encounter as firms become more digitally integrated and Internet enabled.

What latest technologies/trends do you want to cover with your students?

• New! Chapter 9 on Wireless Communication- Includes coverage of cellular systems and network generations, wireless data networks and Internet access (Bluetooth, Wi-Fi, WiMax, and emerging broadband services), wireless networking standards, m-commerce, radio-frequency identification (RFID) systems, and other applications.
  • Provides students with in-depth treatment of wireless communication which is revolutionizing the way we deliver products and communicate with customers and suppliers.

• New! Chapter 11 on Enterprise Applications- Includes supply chain management, customer relationship management, enterprise systems, and new system platforms for delivering enterprise-wide services to help achieve digital integration and enhance organizational performance.

  • Helps students thoroughly understand how todays most widely deployed enterprise applications work, offer value, and present both the opportunities and challenges for successful implementation.

• New! Earlier Chapter 10 coverage of Information System Security and Control - Includes coverage of Internet security; wireless security challenges; new legal obligations such as Sarbanes-Oxley and HIPAA for safeguarding the accuracy, security and privacy of information systems; the organizational, management, and technical framework for an up-to-date security policy; and computer forensics.

  • Provides students with the most current information on this emerging topic in business.

• New! Completely revised Chapter 6 on IT Infrastructures and Platforms -  Focuses on how hardware and software work with an overview of the technology and service components of IT infrastructure and the most important trends in hardware and software platforms.

  • Gives students insight into the capabilities of major technology vendors and key technologies to help them as future managers make intelligent choices about the appropriate technology platforms and services for their firms.

• New! Updated Chapter 8 on Telecommunications, Networks and the Internet - Deals with the impact of the convergence of computing and communications technologies and the emergence of Internet technology for integrating voice, video and data communication in a single network.

  • Prepares students for the technologies they will encounter in the workplace for many years to come.

• Stronger focus on assessing and demonstrating the business value of information systems.

  • Helps students succeed in todays business environment, where compelling ROI justification and metrics must exist to justify significant technology initiatives.

• New! Chapter 12 on using Knowledge Management systems– Provides in-depth coverage of leading-edge, enterprise-wide knowledge management for capturing, distributing, and applying organizational knowledge.

  • Gives students insight into the crucial performance management and decision support issues that are driving significant new technology investments and shows how companies are using these systems to improve performance and decision making .

New Skills Appendices

How do you prepare students to be armed with skills they will need as future managers?

• “Hands-On Guide to MIS”–Provides helpful how-to instructions for designing and normalizing databases, constructing queries, modeling business processes, solving business case studies, and more.

  • Gives students hands-on practice with several of the technology-related tasks they will need to perform regularly as managers.

Part I:  Organizations, Management and the Networked Enterprise

    Chapter 1:  Managing the Digital Firm

    Chapter 2:  Information Systems in the Enterprise

    Chapter 3:  Information Systems: Organizations, Management, and Strategy

    Chapter 4:  The Digital Firm:  Electronic Business and Electronic Commerce

    Chapter 5:  Ethical and Social Issues in the Digital Firm

Part I Project:  Analyzing Business Processes for an Enterprise System

Part II:  Information Technology Infrastructure

    Chapter 6:  IT Infrastructure and Platforms

    Chapter 7:  Managing Data Resources

    Chapter 8:  Telecommunications, Networks and the Internet

    Chapter 9:  The Wireless Revolution

    Chapter 10:  Informations Systems Security and Control

Part II Project:  Creating a New Internet Business

Part III:  Organizational and Management Support Systems for the Digital Firm

    Chapter 11:  Enterprise Applications and Business Process Integration

    Chapter 12:  Managing Knowledge in the Digital Firm

    Chapter 13:  Enhancing Decision Making in the Digital Firm

Part III Project:  Designing an Enterprise Information Portal

Part IV:  Building and Managing Information Systems

    Chapter 14:  Redesigning the Organization with Information Systems

   Chapter 15:  Understanding the Business Value of Systems and Managing Change

   Chapter 16:  Managing Global Systems

Part IV Project: Redesigning Business Processes for Healthlite Yogurt Company

→ International Case Studies

→ Hands-On Guide to MIS

→ References

→ Indexes

→ Photo Credits/ScreenShots

→ Glossary

MIS  (MIS)

• 
  Management Information Systems, 11/E
  Laudon & Laudon
  ©2010 | Prentice Hall | Cloth; 672 pp | Instock
  ISBN-10: 013607846X | ISBN-13: 9780136078463
  Brief Description | Buy from myPearsonStore

  

  For introductory undergraduate courses, and MBA-level MIS and Information Systems courses that want to integrate business with technology. 

   

  Laudon and Laudon continue to define the MIS course with their latest comprehensive text.

   

  Management Information Systems, provides comprehensive and integrative coverage of essential new technologies, information system applications, and their impact on business models and managerial decision making in an exciting and interactive manner.

   

  The latest revision of this text focuses on MIS and business with greater clarity and depth. 

   

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