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Marketing Research: Update Edition with SPSS 12.0, 4/E
Alvin C. Burns, Louisiana State University
Ronald F. Bush, University of West Florida

ISBN-10: 0131643967
ISBN-13: 9780131643963

Publisher: Prentice Hall
Copyright: 2005
Format: Cloth Bound w/CD-ROM
Published: 09/10/2004
Status: Out of Print

Suggested retail price: $153.33

For the introductory marketing research course.

The best-selling undergraduate level marketing research textbook has been upgraded! Every copy of this Update Edition includes SPSS® Student Edition 12.0, whereas most other books offer only version 11.0. The authors also updated the full-color, annotated SPSS screen captures and key-strokes that appear in the text (Chapter 20).

Marketing Research (Marketing)

Marketing Research, 5/E
Burns & Bush
©2006 | Prentice Hall | Cloth; 696 pp | Instock
ISBN-10: 0131477323 | ISBN-13: 9780131477322
Brief Description

For the undergraduate Marketing Research course.

Marketing Research is the global leader in marketing research because it demonstrates how to use statistical tools in an intuitive manner.

Instructor Resources

Companion Website with PPTs - Burns, 4/E
Active Learning
©2003 | Prentice Hall | On-line Supplement; 0 pp | Instock
ISBN-10: 0131011197 | ISBN-13: 9780131011199
URL: http://www.prenhall.com/burnsbush

This package contains:
• Burns & Bush, Marketing Research, Update with SPSS 12.0, 4/E (2005)
• Burns & Bush, SPSS 12.0, 12/E (2005)

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