Business

For the introductory marketing research course.

The best-selling undergraduate level marketing research textbook has been upgraded!  Every copy of this Update Edition includes SPSS® Student Edition 12.0, whereas most other books offer only version 11.0.  The authors also updated the full-color, annotated SPSS screen captures and key-strokes that appear in the text (Chapter 20).  

Marketing Research  (Marketing)

• 
  Marketing Research, 5/E
  Burns & Bush
  ©2006 | Prentice Hall | Cloth; 696 pp | Instock
  ISBN-10: 0131477323 | ISBN-13: 9780131477322
  Brief Description

  

  For the undergraduate Marketing Research course.

   

  Marketing Research is the global leader in marketing research because it demonstrates how to use statistical tools in an intuitive manner.

Companion Website with PPTs - Burns, 4/E
Active Learning
©2003 | Prentice Hall | On-line Supplement; 0 pp | Instock
ISBN-10: 0131011197 | ISBN-13: 9780131011199
URL:  http://www.prenhall.com/burnsbush

Instructor's Manual, 4/E
Burns
©2003 | Prentice Hall | Paper; 376 pp | Instock
ISBN-10: 0131011154 | ISBN-13: 9780131011151

This package contains:
•   Burns & Bush, Marketing Research, Update with SPSS 12.0, 4/E (2005)
•   Burns & Bush, SPSS 12.0, 12/E (2005)

Pearson Higher Education offers special pricing when you choose to package your text with other student resources. If you're interested in creating a cost-saving package for your students contact your Pearson Higher Education representative.