Business

For undergraduate or graduate courses in Electronic Commerce.

This briefer text gives students an overview of managerial and technical concepts of e-commerce.  The material follows a life cycle approach to show students the entire process of e-commerce from "vision" or strategic planning to "fulfillment" for delivery of products and services with the goal of customer satisfaction.

This briefer text gives students an overview of managerial and technical concepts of e-commerce.

Do you look for an up-to-date, thorough overview of the entire field of e-commerce to set the stage for how to do business on the internet?

• Thorough overview of the entire field of e-commerce {Ch. 1}
  • Gives students a clear picture and prepares them for topics covered later in the text.

• Focuses on learning and understanding the reality of a changing web environment-- the good, the bad, and the ugly
  • {See Ch. 8: Evaluating websites}

Strong Student Pedagogy

How do you judge accessibility?

• Learning Objectives and In a Nutshell
  • Highlights for students the main points of the material and what to expect

• Each chapter includes unique learning tools-- boxes that summarizes major events, figures that represent key processes, and tables that summarize content
  • Helps simplify complexity and brings the student in step with e-commerce.

• End of chapter material includes a comprehensive summary, terms to learn, review (Test Your Understanding) questions, discussion questions, Web exercises, and a list of important references for further review
  • Provides follow-up, review, and assignment material

• Revised! Chapter 12 covers e-core values: Legal, Ethical, Taxation, and International Issues.
  • Includes new coverage on the professional ethicist, taxation issues at the state and national levels, online gambling, and issues for developing countries.   

• New! Coverage of security threats
  • Discusses topics such as blogging and its growth, ID theft and privacy issues, phishing and its impact, money laundering and terrorism, spyware, adware, pop up ads and how to block them, encryption, hackers, spammers, cookies, worms, intelligent agents, etc...

• New! Introduces the U.S.A. Patriot Act
  • Shows how terrorists and the criminal community use the Internet to prosper and promote the traffic of evil and money laundering. Added biometric security in Chapter 13.

• Fully Updated! Boxes and tables have been updated to reflected recent or current events
  • Keeps students abreast of recent trends.

• Key topics added, chapter highlights include:
• Ch. 1: Digital divide, e-learning, value chain, supply chain management (SCM), and e-business models
• Ch. 3: Focuses on how information is transferred via the Internet and Open System Interconnection (OSI)
• Ch. 4: More updates on the technical infrastructure, Instant Messaging, spamming and appropriate e-mail use, e-mail etiquette, and extranets and SCM 
• Ch. 5: Discussion on the types of service providers and web hosting services, more on packets and routers, and application service providers (ASP)
• Ch. 6: Mobile commerce, bluetooth applications, wireless security, satellite technology, security and legal issues in wireless application protocal
• Ch. 8: Geometric shapes and gender differences on web sites and helping those that are color blind and impaired vision
• Ch. 9: Permission marketing, Customer relationship management, and Cultural differences and e-marketing 
• Ch. 10: Search engines and web portals, enterprise portal technologies, knowledge portals, and mobile web services 
• Ch. 15: Mobile commerce and mobile payments, internet based payment system models, and credit card laundering 

I. FIRST THINGS FIRST

1.  The Dawn of a Maturing Industry                            

2.  The World Wide Web                     

II. THE TECHNOLOGY OF E-COMMERCE

3.  Internet Architecture                                      

4.  Intranets and Extranets                                             

5.  Hosting Your Web Site                                             

6.  Mobile Commerce—The Business Of Time                                               

III.E-STRATEGIES AND TACTICS

7.  Building e-Presence                                                 

8.  Web Site Evaluation and Usability Testing                                                                

9.  Internet Marketing                                                      

10.  Web Portals and Web Services

11.  Business-to-Business

12.  e-core Values: Legal, Ethical, Taxation, and International Issues                    

IV.SECURITY THREATS AND PAYMENT SYSTEMS 

13.  E-Security and the U.S.A. Patriot Act

14.  Encryption- A Matter of Trust                                

15.  Getting the Money

V.MANAGERIAL AND CUSTOMER-RELATED ISSUES

16.  Going Online

Instructors Resource Center Online, 3/E
Awad
©2007 | Prentice Hall | On-line Supplement | Instock
ISBN-10: 0131735225 | ISBN-13: 9780131735224
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TestGen, 3/E
Awad
©2007 | Prentice Hall | Software | Instock
ISBN-10: 0131735241 | ISBN-13: 9780131735248
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Package ISBN-10: 0135111358 | ISBN-13: 9780135111352
©2008 | Instock (Additional assembly time required) | Suggested retail price: $206.13 | Buy from myPearsonStore
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Package ISBN-10: 0132400286 | ISBN-13: 9780132400282
©2007 | Instock | Suggested retail price: $166.00 | Buy from myPearsonStore
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