For courses teaching basic design principles and fundamentals to first-year undergraduates in fine art, design and illustration.

A comprehensive, well illustrated introduction to the basic principles underlying all of the two-dimensional arts. This book not only covers the elements and principles of two-dimensional design, as the book's interior was designed to reflect those principles.

• A logical approach—Covers the elements of design before the principles.

• Showcase/portfolio spreads.

  • Features the best of current practice.

• Color illustrations throughout.

  • Contribute to a clear and lively presentation.

• Includes many images from Non-Western cultures.

  • Provides global approach to design.

• Features discussion of Type as a graphic element and lots of examples from new media.

  • Provides comprehensive coverage of important media.

Introduction.

I. Elements (Building blocks).

II. Rules (Design Principles).

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  Introduction to Design, 2/E
  Pipes & LKP
  ©2009 | Prentice Hall | Paper; 272 pp | Instock
  ISBN-10: 0132085119 | ISBN-13: 9780132085113
  Brief Description | Buy from myPearsonStore

  

  This book covers two dimensional design (basic design fundamentals) and is geared toward first-year undergraduates in fine art and design.  A comprehensive, well illustrated introduction to the basic principles underlying all of the two-dimensional arts, this book covers the elements and principles of two-dimensional design. 

Alan Pipes is a freelance writer, illustrator, webmaster, and part-time publisher, specializing in applications of computer technology to graphic design, fine art, illustration, and product design. He is the former editor of CadCam International, and author of Drawing for 3-Dimensional Design and Production for Graphic Designers 3e.

From the author of Production for Graphic Designers 3e, this book provides an engaging introduction to the fundamentals of art and design. With a wide range of illustrations, Alan Pipes demonstrates in Part 1 (Elements) how an artist or designer fills a blank canvas, nothingness, with points, lines, shapes, textures, and colors in order to create a sense of space, time, and motion. Part 2 (Rules) reveals how to develop unity and harmony, balance, scale, and proportion, contrast and emphasis, and rhythm—all in the quest for a satisfying illusion. In addition, the author demonstrates his formidable knowledge of computer-aided art and design, supplementing it with his own color or black-white diagrams.

This book is ideal for students embarking on courses in graphic design, fine art, and illustration—as well as allied courses in interior design, fashion design, textile design, industrial design, product design, and printmaking.

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