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Presidential Campaign Quality: Incentives and Reform
ISBN-10: 0131841408
ISBN-13: 9780131841406
Publisher: Longman
Copyright: 2004
Format: Paper; 160 pp
Published: 09/18/2003
Status: Instock
For courses in The Presidency, Electoral Politics, Voting Behavior, and Intro to American Government.
This text uses case stories, facts, statistics, and logic to argue that presidential campaigns can better serve ordinary citizens than they do now. It explains and then helps resolve a stubborn political paradox—showing what is wrong and suggesting how to fix it.
Introduces students to a plan of action and engages them as part of the process. Helps instructors by sparking student interest and debate.
Translates cutting edge material into a readable and useful presentation, while ensuring that students are exposed to the latest research. Gives instructors a valuable pedagogical tool, and offers them a compilation of facts and theory relevant to their professional specialties.
Helps students make sense of, evaluate, and improve the process.
Examines why substantive policy debates were followed by increases in voter turnout.
Shows students how voter participation and campaign policy focus contribute to the success of the government.
Helps instill in students—and young voters—a compelling motivation to show up at the polls—and improve government.
1. The Problem: Democracy's Incentive System.
2. Quality from Crisis: The 1960 and 1992 Campaigns.
3. Status Quo Politics: The 1988 and 1996 Campaigns.
4. Why Quality Matters.
5. Beyond Mandates: The Policy Signal.
6. Voter Leverage: The Credible Threat.
7. Civic Duty: A Strategy for Change.
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